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Press Press
02 nd May 2013

Report reveals the most visible Lifestyle & Boutique Hotel sites, online

Greenlight will unveil exclusive research charting the most visible Boutique & Lifestyle Hotel websites, at this year’s international luxury hotel conference, Boutique Hotel Summit. Chris Bland, client services director at Greenlight will present findings from "Boutique & Lifestyle Hotels" report, commissioned by Boutique Hotel News.

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Brands , eCommerce , Google , and more...
Press Press
27 th Mar 2013

Amazon feels the heat as Argos tops search chart for cooking appliances

UK web search volumes for cooking appliances in February surged 5% on the previous quarter and at the expense of refrigeration, dishwasher and laundry products, reveals the latest quarterly White Goods research from Greenlight. Whilst Argos held its lead as the most visible site for cooking appliances-related searches, Amazon UK, which the previous quarter ranked second, slipped to fourth place as Appliances Online and Tesco nudged ahead of it

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Brands , eCommerce , and more...
Press Press
22 nd Feb 2013

ASOS and Debenhams most visible fashion retailers, online

The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. The latest research from leading independent digital marketing agency, Greenlight, shows online searches for fashion-related products in January were up on October 2012 levels and retail research agency Conlumino, which values the current UK fashion market at £44 billion, expects the online channel to account for close to 11% of sales by the end of the year compared to 8% at present.

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Brands , eCommerce , Fashion , and more...
Blog Blog
05 th Feb 2013

Apple knocks Amazon UK off top spot to become the most visible site for Brown Goods

The latest data from Greenlight shows that in the lead up to Christmas, a total of 12 million searches were made on Google UK for Brown Goods and Amazon, which in August was the most visible site to these searches, was knocked off its perch by none other than Apple!

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Advertising , Apple , Brands , and more...
Press Press
21 st Nov 2012

Greenlight secures LV= digital marketing brief

Greenlight has been awarded a brief to define a digital strategy and implement integrated paid media and search campaigns for LV=’s life and pensions business, to continue its investment and further its growth via digital channels.

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Algorithm , and more...
Press Press
30 th Oct 2012

5 essential Paid Media tips to stand out from the crowd

Integrating Paid Media campaigns into other channels like Social Media can help brands stand out from the crowd and in the lead up to Christmas could help pay dividends.

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Adwords , CPA , CTR , Google , and more...
Blog Blog
30 th Oct 2012

Five Essential Paid Media Tips for Christmas 2012

Having a well thought out Paid Media strategy, can make all the difference between having a successful online campaign and falling behind. However, to stand out from the crowd, why not think about integrating your Paid Media campaign into other channels, such as Social Media.

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Adwords , CPA , CTR , Google , and more...
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