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Press Press
26 th Mar 2013

Web searches for popular holiday terms and destinations suffer significant drop

As the Easter getaway approaches, some tour operators in the UK are reporting an impromptu boom in holiday bookings to warmer destinations including the Mediterranean, triggered by March’s extreme weather. Not a minute too soon, as quarterly data from Greenlight, ‘Holidays – Issue 16’, which profiles consumer search behaviour in this vertical, found that in February, a key selling period for the travel sector, UK consumer online searches for holidays totalled 1.2 million, down significantly on November’s 2.9 million

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Holidays , Paid Search , SEO , and more...
Holidays Holidays
13 th Mar 2013

Holidays Sector Report, Issue 16, February 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, short haul destinations and long haul destinations

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Holidays , Paid Search , SEO , and more...
Holidays Holidays
05 th Dec 2012

Holidays Sector Report, Issue 15, November 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, short haul destinations and long haul destinations

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Holidays , PPC , SEO , and more...
Blog Blog
18 th Oct 2012

Holidays: Travel Republic and Sunmaster step into Greenlight's top 10

Greenlight's latest holiday report highlights the most popular terms consumers used to search for long haul and short haul holidays on Google UK in August. It analysed which brands, retailers and review sites were the most visible in both the Natural Search and Paid Media results and therefore had the greatest share of consideration.

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Google , Holidays , and more...
Press Press
18 th Oct 2012

Teletext steals Icelolly’s lead to become most visible site for holidays

Teletextholidays.co.uk has knocked leading holiday price comparison site Icelolly.com off top spot, to emerge the most visible site for holiday-related searches, according to Greenlight's latest quarterly research, ‘Holidays – Issue 14’.

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Google , Holidays , and more...
Holidays Holidays
19 th Sep 2012

Holidays Sector Report, Issue 14, August 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, short haul destinations and long haul destinations

Read Report »

Holidays , PPC , SEO , and more...
Blog Blog
12 th Jul 2012

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Analytics , Brands , and more...
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