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15 th Jan 2013

Facebook’s Graph Search – A story of ‘Three’ Halves

Further to speculation that has been building up over week, Facebook has today announced an addition to its social network - a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph. Andreas Pouros, COO at Greenlight, says today’s announcement is a story of ‘three’ halves.

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Advertising , Brands , and more...
Press Press
15 th Jan 2013

Facebook Mystery: Search and Mobile Ad Revenue – prime indicators of what’s to follow

Ahead of Facebook’s ’'Come see what we're building” mystery press conference taking place at its Californian headquarters today, speculation is rife as to exactly what the social network will be unveiling. According to Andreas Pouros, chief operating officer at Greenlight, two things are poignantly clear and are likely to be the key indicators as to what Facebook will be revealing.

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Advertising , Apple , Brands , and more...
Press Press
14 th Jan 2013

Google Shopping changes afoot: Feed optimisation will sit at the core of advertisers paid search strategies from Feb onwards

Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). Come July, Google will display one view of the Product Universe whilst effectively ‘forcing’ merchants to provide improved quality of inventory and accuracy of data. Advertisers will need to optimise and manage their product feeds, which for many will require further expertise and ultimately more time and resource. Furthermore, the feed will need to be optimised in real-time and in line with Google’s product feed specification.

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Advertising , Adwords , and more...
Blog Blog
14 th Jan 2013

Google Shopping: Get Ready for the Big Changes!

Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.

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Advertising , Adwords , and more...
Blog Blog
12 th Dec 2012

Google has re-launched a UK mortgage comparison service

Research from Greenlight shows that Google’s entry into both credit cards and car insurance had less than a 1% impact on what people clicked on when they searched Google for those products. According to Andreas Pouros, Chief Operating Office at Greenlight, initial evidence suggests the same to be true for mortgages.

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Finance , Google , Insurance , and more...
Press Press
12 th Dec 2012

Google’s mortgage comparison service of little threat to incumbents

Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form. Greenlight bases this on how things have played out in the car insurance and credit card sector. In addition, the brand is still not one consumers immediately associate with financial services and has some way to go yet before it becomes a more established player in consumer minds.

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Finance , Google , and more...
Press Press
04 th Dec 2012

The SEO/PPC Trade-Off Audit

The SEO/PPC Trade-Off Audit 19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.

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CPC , Google , Paid Search , PPC , and more...
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