Press
02
nd
May 2013
Greenlight will unveil exclusive research charting the most visible Boutique & Lifestyle Hotel websites, at this year’s international luxury hotel conference, Boutique Hotel Summit. Chris Bland, client services director at Greenlight will present findings from "Boutique & Lifestyle Hotels" report, commissioned by Boutique Hotel News.
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Press
01
st
Mar 2013
Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter and rival comparison sites having likewise grown their share of voice, reveals the latest research from Greenlight.
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Press
22
nd
Feb 2013
The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. The latest research from leading independent digital marketing agency, Greenlight, shows online searches for fashion-related products in January were up on October 2012 levels and retail research agency Conlumino, which values the current UK fashion market at £44 billion, expects the online channel to account for close to 11% of sales by the end of the year compared to 8% at present.
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Press
07
th
Feb 2013
Google has announced significant changes to its AdWords digital advertising platform adding functionality it calls “Enhanced Campaigns”. Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which most times results in their running hundreds of similar campaigns simultaneously.
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Blog
07
th
Feb 2013
Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.
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Blog
05
th
Feb 2013
The latest data from Greenlight shows that in the lead up to Christmas, a total of 12 million searches were made on Google UK for Brown Goods and Amazon, which in August was the most visible site to these searches, was knocked off its perch by none other than Apple!
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Press
05
th
Feb 2013
Apple’s revenue may have missed expectations as sales of the iPhone reportedly disappointed. However, data from Greenlight shows no slump in the number of online searches pertaining to iPhones, in the lead up to Christmas. In fact, search volumes for the term ‘iPhone 5’ saw a dramatic 594% jump. The opposite was true for the term ‘Blackberry’. Just last week, its inventor, Research in Motion (RIM), showed off two new smartphones for its newly built BlackBerry 10 operating system.
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