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Press Press
11 th Jun 2013

Greenlight adds new Industry verticals to research portfolio and incorporates Mobile search insights

Greenlight is expanding its current research portfolio, adding eight new industries to the five it currently covers. This sees the number of sectors covered by Greenlight’s free quarterly reports grow from fifteen to twenty-three. Additionally, new to all the reports is the inclusion of mobile search data.

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Boutique Hotels , Brands , and more...
Blog Blog
11 th Jun 2013

Exactly what will it take for brands to embrace the new reality of search?

It has been a few months since Interflora’s recovery from the landmark Google penalty caused almost certainly by a large number of paid advertorials and potentially by a number of other link building techniques. Following Interflora's recent run in with Google, SEO Director, Adam Bunn, questions the "state of link building".

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Advertising , Algorithm , and more...
Press Press
02 nd May 2013

Report reveals the most visible Lifestyle & Boutique Hotel sites, online

Greenlight will unveil exclusive research charting the most visible Boutique & Lifestyle Hotel websites, at this year’s international luxury hotel conference, Boutique Hotel Summit. Chris Bland, client services director at Greenlight will present findings from "Boutique & Lifestyle Hotels" report, commissioned by Boutique Hotel News.

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Brands , eCommerce , Google , and more...
Press Press
01 st Mar 2013

UK Car Insurance: Go Compare holds its lead in Google advertising listings

Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter and rival comparison sites having likewise grown their share of voice, reveals the latest research from Greenlight.

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Advertising , Brands , and more...
Press Press
22 nd Feb 2013

ASOS and Debenhams most visible fashion retailers, online

The battle for the online customer was evident at London Fashion Week, as leading fashion retailers moved well past physical audiences to showcase their latest collections in a bid to grow their online footprint. The latest research from leading independent digital marketing agency, Greenlight, shows online searches for fashion-related products in January were up on October 2012 levels and retail research agency Conlumino, which values the current UK fashion market at £44 billion, expects the online channel to account for close to 11% of sales by the end of the year compared to 8% at present.

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Brands , eCommerce , Fashion , and more...
Press Press
07 th Feb 2013

“Enhanced Campaigns”-Google announces significant changes to its AdWords digital advertising platform

Google has announced significant changes to its AdWords digital advertising platform adding functionality it calls “Enhanced Campaigns”. Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which most times results in their running hundreds of similar campaigns simultaneously.

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Advertising , Analytics , and more...
Blog Blog
07 th Feb 2013

Google’s “Enhanced Campaigns” – A challenge for advertisers?

Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s is rendered less useful, says Angela Knibb, campaign manager at the agency.

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Advertising , Adwords , and more...
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