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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Warren Cowan
Warren Cowan is CEO at Greenlight which he founded in 2001. Warren has worked exclusively in the search marketing industry for over 13 years. He has developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry, while actively directing and driving the company’s 115 strong team in its global growth and product development.
Blog
Google’s quitting China spells loss of advertising dollars and greater dependency on foreign operators
Blog
Search wars - Round 2?
Is Microsoft's launch strategy for its new search engine 'Bing' going to allow it to encroach on Google's market share? That's the big question. Rumour has it that Microsoft has $100m for its marketing campaign, but Comscore stats for the last 6 months in the US, show market share as being larg...
Blog
Farecast could be Bing's best point of leverage
I've always liked the Farecast interface. It gives that feeling of true flexibility of refining your choices without you having to keep going back and endlessly redo your searches.
It is one of those few great examples of professional and expert power, put in the hands of the consumer by new web ...
Blog
If it looks like Google, it must be Google, and therefore we're ok with it!
Fascinating and slightly intimidating research reported in Adage this week about internal research at Google, which suggests that as long as you badge it Google, user perception and preference on search results goes up, even if it's not Google's results.
The research which took search results...
Blog
Musings on customised / personalised search engine results.
The idea of 1 set of keyword specific search results for all, has always been considered something of an old school way of search engines doing things, although in the light of anything better it was the best thing to be had, and arguably Google have given it the best stab possible.
As an improve...
Blog
Searching for hearts and minds
At a time when budgets are being hastily trimmed in areas that have supported the branding effort, interest in cost-effective mediums like search is gaining momentum. More specifically, businesses are interested in how search can be used to drive the branding process and preserve brand equi...
Blog
In search of an edge
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