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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Sharon Smith
Blog
Greenlight study identifies most visible flight brands in natural search
New research, conducted by Greenlight, has revealed cheapflights.co.uk as the most visible website and monarch.co.uk the most visible airline in Google natural search results, based on average monthly data gathered in March 2009.
Our study analysed 3200 generic and destination specific ke...
Blog
Greenlight research reveals most visible hotel brands in natural search
New research, conducted by Greenlight, has revealed tripadvisor.co.uk as the most visible website and hilton.co.uk the most visible hotel chain in Google natural search results, based on average monthly data gathered in March 2009.
We analysed 1200 generic and destination-led key...
Blog
Top Stories October 2008
Google U-turns on gambling policy by Hannah Kimuyu We have to confess we weren't all that surprised to hear today's leaked news that Google plans to reverse its gambling policy tomorrow (Friday 17 October, when the announcement will be officially made). In a complete about-turn, the sear...
Blog
Top Search Stories – July 2008
Google unites with Adobe to index Flash
files
Earlier this month Google announced its collaboration with Adobe
to make Flash files indexable by search engines. Up until now any
text appearing in a Flash site could not be read by search
engines.
The new development means that Google will be able...
Blog
Top Search Stories – June 2008
Brands react to Google's Trademark bidding. Google's decision to allow UK and Ireland advertisers to bid on their competitor's trademarks from May 5th has led to a number of major brands considering 'gentleman's agreements' not to bid on each others brand names. It is believed that rival compa...
Blog
Top Search Stories – March 2008
Google launches free ad management service Google has recently launched a free ad-serving service called Ad Manager. The new service works by serving ads on unsold spots on publishers web sites, with Google earning commission from the revenue. As well as facilitating the placement of ads on ...
Blog
Top Search Stories - February 2008
Google improves mobile search service
Google's recent updates to its mobile search service aim to deliver a faster and more intuitive mobile search experience. Instead of leaving users to sift through results from both the mobile and regular search, the new service trawls all sources - including ...
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