Owen Browne

Owen Browne
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Blog Blog
01 st Oct 2010

Google Instant’s ‘blue arrow’ could see clicks stolen from natural results

This morning, Greenlight observed that Google has introduced keyboard navigation into its Google Instant search results. The first result in the search engine results pages (SERPs) now has a blue arrow next to it. Were this to remain permanent, it could actually prove to be yet another Google feature that would be a hindrance to search marketers.
Blog Blog
20 th Aug 2010

Get the most out of Ad Sitelinks

In November 2009 Google formally announced its AdWords New Ad Formats Initiative, highlighting it as Google's next chapter in search advertising, and a major focus for AdWords in 2010. The aim being to deliver new ad models, with richer information, in the most useful format to the end user.