Micaela Burr

Micaela Burr

Micaela is an experienced project manager of off page SEO strategy including link building. She is directly involved in proposing, co-ordinating and implementing off page SEO strategies and campaigns for the agency’s portfolio of clients. She has a passion for creative link building and outreach programmes to build and maintain relationships with online authorities for creative collaborations.

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Blog Blog
02 nd Apr 2012

The Zero Moment Of Truth - ZMOT

The Internet has brought on a new way of shopping where potential customers can search online for information, reviews and social media signals. It has opened up a whole new realm of research to consider before making the purchase. The average shopper now consults 10 sources of information, up from 5 in 2010, prior to buying a product. ZMOT is that moment when they take up a laptop or smartphone and start looking up that item to learn more about it before the purchase.