19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
The recent ICANN (Internet Corporation for Assigned Names and Numbers) ruling, which approved the registering of any domain suffix for websites, could prove to be disastrous for the paid search advertising industry and will no doubt impact natural search in the medium to long term.
The findings from trade organisation European Interactive Advertising Association (EIAA) indicate that advertisers are diverting spend away from TV and print into online. Much of this transition will see online ad spend rise by over 65% in 2008. A big part of this expansion includes a boost in E...
With the news that Google is to scrap its best practice funding programme - worth an estimated £50m a year to EMEA agencies - it seems the halcyon days of Google agency kickbacks are well and truly over.
But is there all that much to miss?
Launched by Google in 2005, Best Practice Funding (BPF) was...
On Friday 15 May Google announced a change to its US ad text trademark policy. In effect, this new policy will allow advertisers to use trademarks in ad copy and will take effect from the 15 June.
According to Google the change will benefit both users and advertisers by reducing the number of ge...
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