19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
As companies become more and more comfortable with search as a marketing medium, we've seen increasing numbers of ATL (above the line, or TV, radio, press, outdoor or cinema) advertising campaigns utilising a search based call to action either instead of or in addition to a web address. The attr...
So far in this series I've talked about how search demand for a brand might impact on its rankings, and about TrustRank, a link analysis algorithm that seems to be at least partially responsible for the changes in rankings we've seen since Vince, or "the brand update". TrustRank itself is par...
In part one of this series I discussed the TrustRank algorithm and how it, or something like it, contributes to Vince, Google's so called "brand" update that took place in the UK at the beginning of July.
I'm going to use today's blog post to examine another idea gaining traction among the SEO c...
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