Adam Bunn

Adam Bunn

Adam Bunn is SEO Director at Greenlight and is responsible for the strategic direction of the firm's SEO consultancy and link building products and services. Adam has trained, strategised and provided consultancy for clients including Vodafone UK, American Express, Monarch, Legal & General, Santander and Sky.

Aboutopen
Blog Blog
12 th Apr 2011

Google Panda hits the UK - Part 1

As of today, Google's "Panda" algorithm update (or "Farmer", as it was originally dubbed by the SEO community) is now live in the UK. This update, designed to improve Google's ability to detect and devalue "low quality content", represents a fairly big step in search engines making the kind of subjective judgements about content that have historically tended to be the preserve of human readers.

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Blog Blog
31 st Mar 2011

Google +1 - Striiiiike three, and you're out!

Today's limited release by Google of its new "+1" or "plus one" feature inevitably has the Internet awash with buzz and speculation about its impacts and the implications it will have for online marketers. What do Greenlighters have to say about +1? Let's find out...

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Blog Blog
01 st Mar 2011

Google's "Farmer" Algorithm Update

Last month I wrote about an algorithm update released by Google designed to combat duplicate content. Last week Google was hot on its own heels with another algo change that hits purveyors of "low quality content". The algorithm update (which, in a fine SEO tradition of being branded with an easily remembered name, is being called the "Farmer" update) seems to be doing exactly what it was designed for: destroying the rankings of sites that many Google users are sick and tired of seeing in the SERPs.

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Blog Blog
28 th Oct 2009

Spark Something - Driving Search Demand... and Ignoring SEO

As companies become more and more comfortable with search as a marketing medium, we've seen increasing numbers of ATL (above the line, or TV, radio, press, outdoor or cinema) advertising campaigns utilising a search based call to action either instead of or in addition to a web address. The attr...

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Blog Blog
15 th Apr 2010

Clickthrough Data in Google Webmaster Tools

Google's update this week of its Webmaster Tools service has introduced click-through rate data for natural search keywords for the first time.

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Blog Blog
14 th Aug 2009

Brand Update Part 3 – Domain Authority

So far in this series I've talked about how search demand for a brand might impact on its rankings, and about TrustRank, a link analysis algorithm that seems to be at least partially responsible for the changes in rankings we've seen since Vince, or "the brand update". TrustRank itself is par...

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Blog Blog
15 th Jul 2009

Brand Update Part 2 - Could Search Behaviour Determine Rankings?

In part one of this series I discussed the TrustRank algorithm and how it, or something like it, contributes to Vince, Google's so called "brand" update that took place in the UK at the beginning of July.

I'm going to use today's blog post to examine another idea gaining traction among the SEO c...

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