Blog Posts

Google's Waze paves the way for monetisation with accurate ads

10 years ago, when Google maps was first released, the search giant had already foreseen that the future of Search was going to be related to mapping. However, by adding another feather to its bow compliments of its acquisition of Waze, serving users with relevant, non-infringing ads within the mapping interface is now finally being realised.

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The Magazine: The Penguin Update

The Magazine: The Penguin Update

The latest edition of Greenlight's Magazine looks at recent updates which have affected the digital landscape. Director of SEO, Adam Bunn, looks at the effects of Google's 2.0 Penguin update. Hannah Kimuyu provides tips for Google's Enhanced Campaigns. Senior Account Manager, Ben McAneny, questions Google's motives in the acquisition of social mapping company, Waze, and Social Media Strategist, Ciaran McManus, looks at the ever-diminishing attention span of the modern consumer.

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