Travel

Car Hire

Car Hire Sector Report, Issue 9, May 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Car Hire sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Domestic destinations, Generics, Long-haul destinations, Short-haul destinations

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Press

Report reveals the most visible Lifestyle & Boutique Hotel sites, online

Greenlight will unveil exclusive research charting the most visible Boutique & Lifestyle Hotel websites, at this year’s international luxury hotel conference, Boutique Hotel Summit. Chris Bland, client services director at Greenlight will present findings from "Boutique & Lifestyle Hotels" report, commissioned by Boutique Hotel News.

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Press

Domestic locations dominate Hotel searches, London and Edinburgh top the list

Consumer online searches for hotels in London, Manchester, Edinburgh, York and Cardiff proved to be the most popular in February, hauling in over 307,000 queries, reveals the latest quarterly search data from Greenlight.

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Press

Web searches for popular holiday terms and destinations suffer significant drop

As the Easter getaway approaches, some tour operators in the UK are reporting an impromptu boom in holiday bookings to warmer destinations including the Mediterranean, triggered by March’s extreme weather. Not a minute too soon, as quarterly data from Greenlight, ‘Holidays – Issue 16’, which profiles consumer search behaviour in this vertical, found that in February, a key selling period for the travel sector, UK consumer online searches for holidays totalled 1.2 million, down significantly on November’s 2.9 million

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Blog Posts

Top 10 Twitter Tips

The infamous Waitrose Twitter Campaign #WaitroseReasons which asked consumers to complete the sentence “I love shopping at Waitrose because…” (with some fantastic answers!) showed how successful Twitter can be when used as a marketing tool. Here are our tips for insights into what you can do to enhance your Social Media campaigns.

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Blog Posts

Holidays: Travel Republic and Sunmaster step into Greenlight's top 10

Greenlight's latest holiday report highlights the most popular terms consumers used to search for long haul and short haul holidays on Google UK in August. It analysed which brands, retailers and review sites were the most visible in both the Natural Search and Paid Media results and therefore had the greatest share of consideration.

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Press

Teletext steals Icelolly’s lead to become most visible site for holidays

Teletextholidays.co.uk has knocked leading holiday price comparison site Icelolly.com off top spot, to emerge the most visible site for holiday-related searches, according to Greenlight's latest quarterly research, ‘Holidays – Issue 14’.

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