SERP

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Google’s new search console API is now available!

Google’s new search console API is now available!

At the beginning of the year, Google hinted that more search query information would be available to webmasters by the end of 2015, probably referring to the new Search Analytics report implemented on the Search Console (formerly Google Webmaster Tools).

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Google's Waze paves the way for monetisation with accurate ads

10 years ago, when Google maps was first released, the search giant had already foreseen that the future of Search was going to be related to mapping. However, by adding another feather to its bow compliments of its acquisition of Waze, serving users with relevant, non-infringing ads within the mapping interface is now finally being realised.

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Integrated search and digital strategies a MUST in a competitive multi-channel and multi-device marketplace

A fully Integrated digital search strategy is a difficult thing to achieve but is a must for all digital marketers in a competitive multi-channel and multi-device marketplace. The siloed approach needs to change and needs to be driven from the top. C-level employees need to realise that to deliver an integrated strategy, all departments need to be aligned to work towards the business’s goals. To really embrace it, a business needs to be ambitious and courageous.

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Google Shopping: Get Ready for the Big Changes!

Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.

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Google’s ‘Remarketing in Search’ programme could have huge impact on existing remarketing approach

Google recently launched a new beta ‘Remarketing in Search’, that could have a substantial impact on the way we traditionally use remarketing. It aims to take the benefits of remarketing and leverage them within the search engine results pages (SERPs).

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