By Luke Berry | 18 May 2015 |
If I move flat and get a new set of keys, I make a point to learn, by sight and touch, the correct key to unlock the front door. Otherwise, I'm wasting my time. Common sense? 'Course it is. In this blog post, and in this industry, that set of keys sit on a keyboard and combine to form the search terms we type into Google's search bar.
By Mariana Saraceni | 02 February 2015 |
There’s no rest for the wicked and that couldn’t be truer when managing paid search campaigns, particularly for brands with an international outlook.
By Andreas Pouros | 06 October 2014 |
Every 1.6 seconds a new Internet user is added to the Chinese Internet population – which now stands at 618 million users. They are spending more and more time online – from 18.7 hours per week to 20.5 hours in the last 12 months alone. However, there are fundamental differences – Political, Economic, Social, and Technological – that make digital consumers in China and those in the West markedly different
By Andreas Pouros | 09 October 2013 |
Search engine spiders cannot scroll to the bottom of a page like an ordinary user, trigger the request for more content, and then wait to retrieve it for indexation. Hence content only accessible via infinite scroll simply won’t be seen and therefore won’t make it into the respective search engine results listings.
By Adam Bunn | 27 September 2013 |
Google has announced news of what has been a silent shift to a new search algorithm, Hummingbird, the the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches. However, whilst Hummingbird will have clear implications for SEO, it is its Panda and Penguin updates – not Hummingbird, that will be the major cause of ranking fluctuations for the foreseeable future.
By Andreas Pouros | 25 September 2013 |
Every page you visit on the Internet will return something called a ‘status code’, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. Here is Greenlight’s guide to the 404 error and SEO: What it is, the impact on SEO and the possible solutions.
By Krishna Rao | 11 September 2013 |
In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by Greenlight. Audi and BMW dominated searches for cars. However, Vauxhall monopolised those pertaining to dealers.