Search Engine Optimisation
By Cem Ernaz | 30 November 2015 |
Back in February, in light of John Mueller’s not-so-positive commentary on link building, I wrote that links and link building are not dead! Of course, the old SEO witchcraft that some still practice today has to end. However, I did insist that content-driven link earning is the way to go for a future-proof SEO strategy. We are approaching the last month of 2015 and a few recent opinion pieces from reputable SEO publications suggest that some of the shine of content marketing for SEO may have worn off. Let’s revisit the subject by delving into one of the core articles.
By Daniel Lee | 10 November 2015 |
It has recently been revealed that Google is now using a machine-learning artificial intelligence system known as ‘RankBrain’ to interpret searches and submit the adequate information for the query. But how does RankBrain differ from existing algorithms and the way searches are processed?
By Daniel Cody | 26 August 2015 |
Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.
By Stefania Romanelli | 10 August 2015 |
At the beginning of the year, Google hinted that more search query information would be available to webmasters by the end of 2015, probably referring to the new Search Analytics report implemented on the Search Console (formerly Google Webmaster Tools).
By Jake Ramon-Capon | 01 July 2015 |
For the second time in a month, we’ve seen Google update its core algorithm without making any official announcements. The first tweak, which was nicknamed the ‘quality update’ or ‘phantom update’, marked a change in how Google assesses content quality, whereas the most recent update (which went live on the 18th June 2015) has been dubbed as the ‘newsworthy’ update, or even the ‘news-wave’ update in some circles.
By Daniel Lee | 09 June 2015 |
During the past few months mobile search has been a hot topic within SEO circles. Google’s Mobile-Friendly update had many SEOs, online marketing managers and business owners panicking that they didn’t have a mobile optimised website. A couple of weeks later, Google announced that more searches were being carried out on mobile than desktop in ten countries, including the US and Japan.
By Luke Berry | 18 May 2015 |
If I move flat and get a new set of keys, I make a point to learn, by sight and touch, the correct key to unlock the front door. Otherwise, I'm wasting my time. Common sense? 'Course it is. In this blog post, and in this industry, that set of keys sit on a keyboard and combine to form the search terms we type into Google's search bar.