Retail

Blog Posts

Mobile technology - Influencing customer shopping behaviour via physical location tracking emerges

For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.

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Blog Posts

Top-level domains could become an important factor in ranking and online brand visibility

Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).

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Press

Womenswear: Search volumes for Swimwear outstrip those for Lingerie and Playsuits

Online search volumes for footwear, clothing and accessories in September were up a whopping 82% on the previous quarter, reveals Greenlight's latest analysis of fashion-related search data. Womenswear made the highest gains on the previous quarter with searches pertaining to swimwear dominating.

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Press

Beauty product searches up 48% - Nail Care, Fragrances make greatest gains

The number of UK online searches relating to beauty products in September rose 48% on the last quarter, reveal search insights from the latest ‘Beauty Sector Report – Issue 2’, published by leading independent digital marketing agency, Greenlight. According to the report, queries relating to nail care and fragrances saw the highest gains.

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Blog Posts

Why matching e-commerce international expansion with local needs matters

In 2014, international expansion will continue to dominate strategies for a cross-section of e-Commerce businessess. As they take their products into new markets, merchants must heed cultural preferences as they effect consumer behaviour and expectations of the purchasing experience.

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Press

Wallpaper and DIY all the rage as the housing market picks up

News reports about the UK’s improving housing market are picking up and so too it would seem are consumer online searches for home and garden goods. Between May and August, a monthly average of 17 million searches were made on Google UK for homeware, décor, furniture and garden products, reveals Greenlight's latest report covering the sector.

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Magazine

The Magazine: The eCommerce Issue

The Magazine: The eCommerce Issue

The latest edition of Greenlight's magazine features guest publications from Hybris, Shutl and WorldPay as well as a feature article from Greenlight's Director of Technology and eCommerce, Kevin Murray. Topics include, closing the circle between online and offline customer shopping behaviour, how consumer demand is shaping future eCommerce experiences, the international expansion of eCommerce and what Shutl delivery means for online gifting.

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