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Top-level domains could become an important factor in ranking and online brand visibility

Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).

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Blog Posts

Google’s Hummingbird - no big deal, for now

Google has announced news of what has been a silent shift to a new search algorithm, Hummingbird, the the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches. However, whilst Hummingbird will have clear implications for SEO, it is its Panda and Penguin updates – not Hummingbird, that will be the major cause of ranking fluctuations for the foreseeable future.

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