By Adam Bunn | 27 September 2013 |
Google has announced news of what has been a silent shift to a new search algorithm, Hummingbird, the the biggest overhaul to its search engine since “Caffeine” in 2009, affecting 90% of searches. However, whilst Hummingbird will have clear implications for SEO, it is its Panda and Penguin updates – not Hummingbird, that will be the major cause of ranking fluctuations for the foreseeable future.
By Krishna Rao | 27 September 2013 |
Consumer online searches for hotels and lodgings based domestically outnumbered those located overseas by three to one, reveals the latest data from Greenlight.
By Krishna Rao | 17 July 2013 |
Greenlight's latest quarterly holiday search data reveals the term ‘last minute holidays’ accounted for almost 3% of a total of 4.4 million searches made on Google UK for holidays, in May. The findings come on the back of news reports that travel firms have seen last-minute bookings for summer holidays drop due to the hot weather, with some tour operators saying they might be forced to discount packages if the heatwave continues for another week. Others have speculated the weather could have the same impact on the industry as that of the 2010 ash cloud.
By Krishna Rao | 27 June 2013 |
The latest research from Greenlight reveals electricity accounted for the majority - 29%, of UK consumer online searches for energy-related services made on mobile devices in April.
Greenlight adds new Industry verticals to research portfolio and incorporates Mobile search insights
By Krishna Rao | 11 June 2013 |
Greenlight is expanding its current research portfolio, adding eight new industries to the five it currently covers. This sees the number of sectors covered by Greenlight’s free quarterly reports grow from fifteen to twenty-three. Additionally, new to all the reports is the inclusion of mobile search data.
By Adam Bunn | 11 June 2013 |
It has been a few months since Interflora’s recovery from the landmark Google penalty caused almost certainly by a large number of paid advertorials and potentially by a number of other link building techniques. Following Interflora's recent run in with Google, SEO Director, Adam Bunn, questions the "state of link building".