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How are marketers responding to recent data hacks?

How are marketers responding to recent data hacks?

In response to growing concerns over data privacy and security, European governments are working on an EU-wide data privacy law that, by the end of the year, will bring in tougher legislation on how technology companies can use personal data.

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Press

Data hacks: a detrimental hurdle on the road to personalisation in marketing

Data hacks: a detrimental hurdle on the road to personalisation in marketing

The EU’s decision to replace its ‘Safe Harbour’ system, which allows over 4,000 companies to transfer personal data to the United States, could have big ramifications for marketers, potentially putting the brakes on initiatives which use consumer data to deliver a more personalised shopping experience.

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Whitepapers

Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re

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Blog Posts

Online Marketing – When the digital cookie crumbles

Online Marketing – When the digital cookie crumbles

Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here's our brief, easy to read slide pack, giving an overview and highlighting options.

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