Predictions

Magazine

Audience Is Firmly At The Heart Of Innovation

Audience Is Firmly At The Heart Of Innovation

As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad formats. As we move into 2017, I expect the consumer to stay firmly at the heart of Google’s innovation, highlighting the need for marketers to focus their attention towards them more than ever and put them first when strategising.

Read the magazine

Magazine

Greenlight Predictions: 2017 Edition

Greenlight Predictions: 2017 Edition

With the New Year around the corner, it's that time of year when our experts look into their crystal balls and discuss the trends that they believe will shape digital marketing in 2017. With insights across paid search, display, data & insights, affiliates, UX & CRO, SEO, content & engagement and commerce, this year's magazine has every area of digital covered!

Read the magazine

Blog Posts

The end of clickbait

The end of clickbait

“This hero proposed to his wife in an amazing way, you won’t believe what happened next…!”, “Here’s the secret to nailing the perfect dinner party that will change your life”, “The one trick insurers don’t want you to know about that will save you thousands”, “You’ve been using pens wrong your entire life!”. If you follow any content publishers or brands on social media, you’re bound to have been bombarded with content using clickbait titles similar to these at some point, but you may also have noticed they’ve become less prominent in recent months.

View the blog post

Blog Posts

All hail the year that content remains king

All hail the year that content remains king

Akin to Great Britain’s celebrations of Queen Elizabeth II becoming the longest-reigning UK monarch this year, the marketing world will enjoy similar celebrations in 2016, as content – for yet another year – reigns king. Alright, it’s not the most ground-breaking prediction. Or original. In fact, it doesn’t sound like much of a prediction at all just yet. But a brief look back over the past year in advertising should help illustrate just why we believe that all roads point to editorial content in 2016.

View the blog post

Blog Posts

2016 will be the year of new mobile SEO updates and tools

2016 will be the year of new mobile SEO updates and tools

There’s no doubt that the biggest SEO event in 2015 has been the Google mobile-friendly algorithm update in April, also known as ‘Mobilegeddon’. The vast industry coverage and actions which followed have influenced how we think about mobile, however, many issues remain unresolved and many questions have been left unanswered.

View the blog post

Blog Posts

What 2015 taught us about the world of social

What 2015 taught us about the world of social

This time last year, we had something of a face-off in the agency between two opposing camps: those who felt brands would empower their staff to share social messages in 2015, and those who were unconvinced that brands were ready to truly embrace digital. We narrowly came down on the pessimistic side of the argument, but what actually happened over the last 12 months?

View the blog post

Blog Posts

2015: How did we do?

2015: How did we do?

One of the luxuries of making SEO predictions is it’s often hard to be proved wrong (the flip side is, of course, that even when you’re right, you can’t conclusively prove that either!). That’s certainly the case with our headline prediction last year, where we essentially said usability would become an important direct ranking factor.

View the blog post

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2017 Greenlight. All Rights Reserved Terms & Conditions