By Hannah Kimuyu | 31 January 2014 |
At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.
By Krishna Rao | 29 January 2014 |
2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google. This is one of other predictions for 2014, Greenlight unveils in the tenth quarterly edition of The Greenlight Magazine, just published.
By Hannah Kimuyu | 28 January 2014 |
This edition of the Greenlight PPC Brief is a collection of articles on one of the biggest trends in the Paid Search industry over the last 12 months, Enhanced Campaigns. Beginning with our initial response to the announcement of Enhanced Campaigns back in February 2013, right through to impacts after the implementation of Enhanced Campaigns.
By Krishna Rao | 13 January 2014 |
The Caribbean proved a popular destination with UK consumers who went online to look for cruise holidays in the lead up to the festive season, reveals analysis of the latest cruise-related online search data Greenlight.
By Warren Cowan | 08 January 2014 |
Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.
By Krishna Rao | 23 December 2013 |
60% of the 3.3 million UK consumer online searches for hotels made a month ahead of the festive season were for lodgings domestically, reveals analysis of the latest quarterly search intelligence for the sector from Greenlight.
By Krishna Rao | 20 December 2013 |
UK airports are braced for an estimated surge of four million people who will be heading abroad for the festive season. However, analysis of the latest holiday-related search data from Greenlight shows quarter-on-quarter web searches for vacations dropped 31%, with short-haul destinations taking the biggest hit.