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Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.

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Over three times more searches for hotels at home than away

60% of the 3.3 million UK consumer online searches for hotels made a month ahead of the festive season were for lodgings domestically, reveals analysis of the latest quarterly search intelligence for the sector from Greenlight.

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Holiday search volumes drop 31% on previous quarter

UK airports are braced for an estimated surge of four million people who will be heading abroad for the festive season. However, analysis of the latest holiday-related search data from Greenlight shows quarter-on-quarter web searches for vacations dropped 31%, with short-haul destinations taking the biggest hit.

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Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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Greenlight's 2014 Predictions

What will 2014 hold for digital marketers? Join our panel of experts as they discuss their predictions for SEO, Paid Media, eCommerce and Social Media. Topics of discussion include Google's Schemas and Authorship programme, social advertising, automated search and audience out for the blooper at the end!

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29% spike in energy comparison searches on the web

Quarterly analysis of the latest consumer online search data for energy from Greenlight, shows price comparison-related queries rose 29% on July levels, as the first of successive fuel price hike announcements from the big six energy companies kicked off in October.

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Personal Finance: 7 in every 10 searches on the web pertain to borrowing

Consumers going online to look up personal finance products in October searched mostly for loans, mortgages and credit cards, shows the latest search data from Greenlight.

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