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Initial impact of Google removing right hand side ads

Initial impact of Google removing right hand side ads

Just over a month ago, Google revealed that it was removing the right hand side ads we’ve grown used to over the past few years. Now that we have a solid four weeks of data, we’re looking to answers some of the many questions which are puzzling advertisers, such as "what’s the effect of the removal of right hand side ads?", “will I have to pay extortionate CPCs?” and “how does this affect my CTR?”.

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Blog Posts

Google removes right hand side ads

Google removes right hand side ads

Having been tested since 2010, Google announced on Friday 19th February 2016 the removal of right hand side ads on desktop across Google Search and Search Partners with immediate effect.

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Blog Posts

Greater focus on persona targeting

Greater focus on persona targeting

“How can we reach a more tailored audience?” This is one of the most repeated questions that our clients ask us. We give them the option of Display or even Paid Social and they’ll get excited about the targeting options offered by these platforms, particularly as they can use existing clients’ email lists for social media campaigns. However, everything changes when we forecast conversion rates, which are typically far lower than those seen in Search.

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Blog Posts

Who cares about device and channel? It’s all about integration

Who cares about device and channel? It’s all about integration

Brand X: “We don’t see sales on mobile, so we turned it off” GL: “Did you look at the effect that was having on your other channels and devices?” Brand X: “No. We just turned it off.” Sadly, this is a conversation we have with far too many brands. Everyone has heard Google’s annual “it’s the year of mobile” speech, yet mobile performance is outshined by that of desktop, leaving more brands opting not to use the channel altogether. But that’s marketing right? Throw everything at the wall and see what sticks. If mobile doesn’t convert, then you surely should turn it off, right? Wrong.

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Blog Posts

Video is the channel brands need to focus on in 2016

Video is the channel brands need to focus on in 2016

The time spent on mobile devices is growing at breakneck speeds and it’s not set to slow down any time soon. We already spend on average more than 2 hours and 20 minutes per day on our mobiles, easily surpassing the time spent on desktops or laptops. Add to this the development of 4G technology - which brings more power, more data and more coverage to users, this has naturally led to greater accessibility to the content we love in an instant. But it’s not just any type of content that has seen this spike; the surge applies specifically to one channel in particular - video. Today, it makes up the fastest-growing segment within the mobile category in terms of data traffic and consumption.

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Press

Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour

Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour

Almost one in three (30%) Instagram users have bought items after seeing them on the app, yet 60% of marketers aren’t currently targeting Instagram users, Greenlight reveals.

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Holidays

Holidays Sector Report - April 2015

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.

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