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Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

Expanded Text Ads (ETAs) are finally here, allowing marketers from countries with long-worded languages to breathe a sigh of relief (as a German, I’m delighted to finally be able to write full sentences). As of the end of October, however, we won’t be able to create and change Standard Ads anymore, therefore Standard Ads will run alongside ETAs. The date when Standard Ads will stop running is yet to be confirmed. Google is encouraging marketers to test ETA variations (especially different headlines) as much as possible during this time to ensure they’re getting the most out of the new ad format.

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Magazine

The Greenlight Guide to Google Shopping

The Greenlight Guide to Google Shopping

Shopping continues to be very much a key channel for retail as it tends to be the driving force behind top performing campaigns in terms of sales and revenue driven overall, as well as an enabler to make generic terms work. Furthermore, Shopping helps drive year-on-year traffic up thanks to the ever-increasing retail space available. To take full advantage of this, we have to treat Shopping as a channel in its own right and bring the granularity and efficiencies from Search into our Shopping campaigns. Read on for all the tips and best practice insights that you need to get the most out of Google Shopping.

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