Paid Media

Magazine

Audience Is Firmly At The Heart Of Innovation

Audience Is Firmly At The Heart Of Innovation

As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad formats. As we move into 2017, I expect the consumer to stay firmly at the heart of Google’s innovation, highlighting the need for marketers to focus their attention towards them more than ever and put them first when strategising.

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Magazine

Greenlight Predictions: 2017 Edition

Greenlight Predictions: 2017 Edition

With the New Year around the corner, it's that time of year when our experts look into their crystal balls and discuss the trends that they believe will shape digital marketing in 2017. With insights across paid search, display, data & insights, affiliates, UX & CRO, SEO, content & engagement and commerce, this year's magazine has every area of digital covered!

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Magazine

Paid Search Do's And Don'ts: A Guide To Navigating Account Management At Christmas

Paid Search Do's And Don'ts: A Guide To Navigating Account Management At Christmas

For online retailers, Christmas is peak season with spending increasing year-on-year and sales last year hitting a whopping £24bn in the UK alone. We know that the demand is there, and so your marketing strategy must adapt in order for you to capitalise on each and every individual sale.Whilst most businesses have been planning key products, stock levels and Christmas logistics since the beginning of the year, marketing budgets and paid search strategy can often be an afterthought and rushed.

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Magazine

Ten Tips To Get The Most Out Of Your Paid Social This Christmas

Ten Tips To Get The Most Out Of Your Paid Social This Christmas

The lead up to Christmas is a great time to launch your paid social activity; whether it’s already part of your marketing mix or whether you’re just keen to improve your existing strategy, it’s an optimal time.What’s key is to choose the social media channels that make sense for your business.

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Blog Posts

Optimise AdWords Expanded Text Ads for mobile

Optimise AdWords Expanded Text Ads for mobile

Many advertisers have had great success optimising their ads for mobile devices. When tested against “no device preference” ads, mobile preferred ads have mostly shown increased CTR. Ad copy which highlights the ability to complete purchases easily from a mobile device has shown positive results in terms of CTR as well as conversions.

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Blog Posts

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

Expanded Text Ads (ETAs) are finally here, allowing marketers from countries with long-worded languages to breathe a sigh of relief (as a German, I’m delighted to finally be able to write full sentences). As of the end of October, however, we won’t be able to create and change Standard Ads anymore, therefore Standard Ads will run alongside ETAs. The date when Standard Ads will stop running is yet to be confirmed. Google is encouraging marketers to test ETA variations (especially different headlines) as much as possible during this time to ensure they’re getting the most out of the new ad format.

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