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The Greenlight Guide to Google Shopping

The Greenlight Guide to Google Shopping

Shopping continues to be very much a key channel for retail as it tends to be the driving force behind top performing campaigns in terms of sales and revenue driven overall, as well as an enabler to make generic terms work. Furthermore, Shopping helps drive year-on-year traffic up thanks to the ever-increasing retail space available. To take full advantage of this, we have to treat Shopping as a channel in its own right and bring the granularity and efficiencies from Search into our Shopping campaigns. Read on for all the tips and best practice insights that you need to get the most out of Google Shopping.

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