Paid Media

Magazine

Getting Shopping Right

Getting Shopping Right

As the interest in Google Shopping continues to rise, we’re seeing spend grow at a rate which is almost three times faster than that of text ads. In the first quarter of 2017, clicks grew by 39% year-on-year and represented 52% of retailers’ search ad clicks in Google, with no sign of slowing down.

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Press

Greenlight Digital nominated at the DADI Awards

Greenlight Digital nominated at the DADI Awards

The 11th annual Drum DADI Award nominations were posted via Twitter on the 8th September, and we’re proud to announce that we’ve been shortlisted for two categories this year. The DADI Awards recognise agencies that are producing great digital work across a variety of categories and channels, so we’re very excited to have made the shortlist and had our work recognised by the judges.

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Press

When will seasonal campaigns no longer be relevant?

When will seasonal campaigns no longer be relevant?

Last year Burberry announced a monumental step within the fashion industry; replacing its four-show calendar with two runway shows and no longer producing clothes for specific seasons (with clothing made available for sale immediately after each show). The new format was called ‘seasonless, immediate, and personal’ – and other brands are starting to follow suit, including Topshop and Hunter.

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Blog Posts

Google’s data-driven attribution model: moving away from last click

Google’s data-driven attribution model: moving away from last click

Last month, Google announced it had released a data-driven attribution model to AdWords as a public beta, which was already available in Google Analytics 360 and DoubleClick. Changing attribution model over to a data-driven one grants the opportunity for all keywords to get a portion of credit if they’ve contributed along the conversion path, improving reporting and highlighting influencer keywords early on.

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Magazine

Programmatic Native Advertising

Programmatic Native Advertising

In the digital display and video space, programmatic ad buying is fast becoming the standard way to trade media; and now, thanks to recent advances in both technology and industry guidelines, native ad inventory can be traded programmatically too.

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Blog Posts

Greenlight wins at the UK Biddable Media Awards 2017

Greenlight wins at the UK Biddable Media Awards 2017

On the evening of 25th May, the inaugural UK Biddable Media Awards winners were announced and we're thrilled to say that Greenlight won the award for Display Campaign Of The Year for our work with ghd on its #ghdPink for Breast Cancer Awareness Month campaign. We’re delighted to have won such a competitive category and, of course, our Display team are so pleased to have had their work recognised.

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Blog Posts

Similar Audiences for Search are now available in AdWords

Similar Audiences for Search are now available in AdWords

After Remarketing Lists for Search Ads (RLSA), Customer Match and demographic targeting, AdWords has now launched Similar Audiences for Search (SAS), which are a powerful way to reach new and qualified users who have a shared interest with one of our existing audiences.

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