Mobile

Press

Footwear & Accessories top online fashion searches

Consumer online searches for shoes & accessories outperformed those for womenswear, menswear and even dresses, reveals data from Greenlight's latest report covering the fashion sector.

View the news item

Press

Browsing for beauty: Almost two in five beauty product searches made on mobile devices

Consumers made over 2.1 million searches on the web for beauty care products in June and 38% were made using mobile devices, reveals the latest online search data from Greenlight. Overall, queries pertaining to make-up were the most popular.

View the news item

Blog Posts

Google's Waze paves the way for monetisation with accurate ads

10 years ago, when Google maps was first released, the search giant had already foreseen that the future of Search was going to be related to mapping. However, by adding another feather to its bow compliments of its acquisition of Waze, serving users with relevant, non-infringing ads within the mapping interface is now finally being realised.

View the blog post

Press

Polish dating proves to have the most pulling power, online

UK consumers made over 682,000 online dating-related web queries in June, finds a new report from leading independent digital marketing agency, Greenlight. In terms of culture and preferences-related searches, the research reveals that those pertaining to Polish dating proved to be most popular.

View the news item

Press

Greenlight poll shows Facebook users would be willing to pay $10+ to see no ads at all

Facebook is reporting its Q2 results imminently. Ahead of them it has been reported that Twitter’s Biz Stone has suggested Facebook could earn almost three times more revenue than it did from advertising last year ($4.3bn), by offering users the option of an ads-free experience at a cost of $10 per month. But would users really be willing to pay for this and if so, how much would they consider to be reasonable? Speculating on exactly this at the turn of the year, Greenlight, polled 500 people globally to gauge just how much they would be prepared to pay not to see ads when using Facebook.

View the news item

Press

‘Last minute holidays’ make up almost 3% of consumer online searches for a break

Greenlight's latest quarterly holiday search data reveals the term ‘last minute holidays’ accounted for almost 3% of a total of 4.4 million searches made on Google UK for holidays, in May. The findings come on the back of news reports that travel firms have seen last-minute bookings for summer holidays drop due to the hot weather, with some tour operators saying they might be forced to discount packages if the heatwave continues for another week. Others have speculated the weather could have the same impact on the industry as that of the 2010 ash cloud.

View the news item

Press

Pet Insurance searches outperform those for Health Insurance

There were more searches made online for pet insurance than for health insurance, reveals Greenlight's latest quarterly insurance report. Little wonder consumers are shopping around and looking online for the best deals particularly in light of recent news reports about the cost of vet treatments rising and those of the average pet insurance policy having gone from £166 to £223 over the past five years.

View the news item

View more posts

Filter posts

Powered by

Back to Top

© Copyright 2014 Greenlight. All Rights Reserved Terms & Conditions