By Angela Knibb | 07 December 2015 |
Brand X: “We don’t see sales on mobile, so we turned it off” GL: “Did you look at the effect that was having on your other channels and devices?” Brand X: “No. We just turned it off.” Sadly, this is a conversation we have with far too many brands. Everyone has heard Google’s annual “it’s the year of mobile” speech, yet mobile performance is outshined by that of desktop, leaving more brands opting not to use the channel altogether. But that’s marketing right? Throw everything at the wall and see what sticks. If mobile doesn’t convert, then you surely should turn it off, right? Wrong.
By Isabel Figueiredo | 09 November 2015 |
We have seen how mobile devices have contributed to an increase in search conversion rates year-on-year, meaning our efforts to help clients understand the importance of a well-designed mobile strategy to capitalise on this opportunity have risen in tandem. This year, Google has hit us with an impressive statistic: 54% of purchase decisions start on mobile. This seems logical when further statistics show that we check our mobile devices roughly 150 times a day.
By Daniel Cody | 26 August 2015 |
Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.
By Daniel Lee | 09 June 2015 |
During the past few months mobile search has been a hot topic within SEO circles. Google’s Mobile-Friendly update had many SEOs, online marketing managers and business owners panicking that they didn’t have a mobile optimised website. A couple of weeks later, Google announced that more searches were being carried out on mobile than desktop in ten countries, including the US and Japan.
By Mary Healy | 12 May 2015 |
As most advertisers want to jump on the mobile bandwagon, we want to highlight the main things to keep in mind when creating your mobile PPC strategy. Let’s start exactly where it counts: keep your end user in mind and consider what their intent may be when they are searching on the go when optimising campaigns and creating ad copies.
By Haydn Squibb | 17 March 2015 |
It’s not often you hear of someone that doesn’t have a mobile phone, and it’s not surprising to hear on average in the UK that we spend up to EIGHT hours a day on media devices. That means some of us spend less time sleeping than we do on our tech!
By Nicky Carr | 05 March 2015 |
Google's new ad format is perfect for advertisers who don't have a mobile optimised website, but realise the value of having a presence in the mobile space. The format has been updated to reduce the number of people accidentally clicking on ads, therefore saving advertisers £££.