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Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

There’s something that’s becoming increasingly important in today’s day in age. We are living in a technology age, and the pace at which things are moving is incredible. It really is a fantastic time for marketers, and one that should be wholly embraced. That being said, it doesn’t mean that every ‘new thing’ should be invested in, as more often than not, there is usually more hype around the product or service than there is credible evidence that it is worthwhile within the market.

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