Metrics

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Display metrics: What story does CTR really tell?

Display metrics: What story does CTR really tell?

The rationale for using click-through rate (CTR) as a marketing metric is largely surrounded by how simple it is to measure and understand, however that doesn’t mean it’s right to focus on it. I believe that as a sole performance metric, it’s actually quite redundant – and that we need to take action by making use of the options open to us as digital marketers to overcome the disadvantages of using CTR as a core metric.

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Blog Posts

The new metric from Google

The new metric from Google

As consumers, we’ve come to love online shopping; it’s allowed us to access new products and trends on the go, purchase them with just a few clicks and then have them delivered straight to our home or office the very next day. We know that Google Shopping is a viable platform for retailers and, as marketers, we can see the massive value it adds to a marketing strategy. However, there is a small problem… only 7% of all purchases in the US are made online!

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Blog Posts

Content Metrics - How long is a piece of string?

Metrics are essential to creating a well thought through, effective content strategy. To begin leveraging content opportunities, it's essential to understand content's performance. However, whilst there are a great number of ways to measure metrics, each metric is different.

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