By Krishna Rao | 10 July 2013 |
There were more searches made online for pet insurance than for health insurance, reveals Greenlight's latest quarterly insurance report. Little wonder consumers are shopping around and looking online for the best deals particularly in light of recent news reports about the cost of vet treatments rising and those of the average pet insurance policy having gone from £166 to £223 over the past five years.
Instagram Video – Integration with Facebook the key differentiator between it and Twitter’s Vine in terms of audience and content
By Greenlight | 21 June 2013 |
It's official. Facebook which acquired Instagram last year for more than US$700 million (GBP £450 million), is adding video clips to the photo-sharing app, which has more than 130 million people actively using it every month.
Users will be able to make clips of between 3 -15 seconds - 9 sec...
By Greenlight | 14 June 2013 |
Finally, three months after rumours first surfaced, the social networking site has officially announced it will be introducing clickable hashtags. Question is, why and moreover, does the nature of the network allow hashtags to facilitate organic viral explosions like Twitter?
By Krishna Rao | 07 March 2013 |
Facebook today formally unveiled the redesign of its News Feed. Whilst Facebook has taken the success of advertising in peoples’ newsfeeds on mobile and based its News Feed redesign on mirroring that format (or close to it) on all devises, which should boost revenues, the conflict between user experience and driving more ad dollars looms large.
Facebook ad revenues are up - challenge is in how it can increase monetisable engagement between users and advertisers
By Andreas Pouros | 31 January 2013 |
Facebook has shown strong performance in Q4 with revenues up 40%. Its mobile ad sales have more than doubled on the previous quarter to total $306m, and now account for 23% of the Social Network’s overall ad revenues. The challenge now is in how it can increase monetisable engagement between users and advertisers whilst maintaining quality in terms of both targeting and also user experience. Graph Search is capable of doing this at the local business level, but getting increasingly more from big brands is the big challenge.
By Krishna Rao | 31 January 2013 |
Facebook has confounded critics who thought it would be incapable of making money from the rapid growth of mobile device usage. Not only has it revealed a strong performance in Q4 with revenues up 40%, its mobile ad sales have more than doubled on the previous quarter to total $306m, to account for 23% of the Social Network’s overall ad revenues. However, according to Andreas Pouros, COO at Greenlight, there are indicators Facebook has achieved this growth by being as aggressive as it can be in pushing advertising to the masses within the confines it currently works in. Research* from the agency also suggests consumer apathy could pose a significant threat to future growth.
By Krishna Rao | 15 January 2013 |
Further to speculation that has been building up over week, Facebook has today announced an addition to its social network - a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph. Andreas Pouros, COO at Greenlight, says today’s announcement is a story of ‘three’ halves.