By Greenlight | 21 January 2014 |
The latest edition of Greenlight's Magazine looks at what 2014 holds for the digital marketing landscape. Adam Bunn, Director of SEO, and his team look at the future of Search Engine Optimisation. Paid Media Director, Hannah Kimuyu, looks at audience targeting within Paid Search. Director of eCommerce and Technology, Kevin Murray, examines future trends in the eCommerce industry and Social Media Strategist, Ciaran McManus, looks at the cost of social in 2014.
By Kevin Murray | 20 January 2014 |
We’re thrilled to have been nominated for the ‘New Comer of the Year’ hybris annual partner awards. What's more, we've beaten a shortlist of heavyweights to be selected as the firm to represent the UK in the category alongside nominees representing other regions including the US, APAC and Europe.
By Kevin Murray | 17 December 2013 |
For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.
By Catriona Macleod | 09 December 2013 |
As 2013 comes to an end, we look at what 2014 holds for the digital marketing industry. Our directors provide insights into the advancements that can be expected in SEO, PPC, Social Media and eCommerce.
By Catriona Macleod | 05 December 2013 |
What will 2014 hold for digital marketers? Join our panel of experts as they discuss their predictions for SEO, Paid Media, eCommerce and Social Media. Topics of discussion include Google's Schemas and Authorship programme, social advertising, automated search and audience targeting....watch out for the blooper at the end!
By Adam Bunn | 11 November 2013 |
Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).
By Shane Happach – Guest Author | 23 October 2013 |
In 2014, international expansion will continue to dominate strategies for a cross-section of e-Commerce businessess. As they take their products into new markets, merchants must heed cultural preferences as they effect consumer behaviour and expectations of the purchasing experience.