By Kevin Murray | 17 December 2013 |
For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.
By Catriona Macleod | 09 December 2013 |
As 2013 comes to an end, we look at what 2014 holds for the digital marketing industry. Our directors provide insights into the advancements that can be expected in SEO, PPC, Social Media and eCommerce.
By Catriona Macleod | 05 December 2013 |
What will 2014 hold for digital marketers? Join our panel of experts as they discuss their predictions for SEO, Paid Media, eCommerce and Social Media. Topics of discussion include Google's Schemas and Authorship programme, social advertising, automated search and audience targeting....watch out for the blooper at the end!
By Adam Bunn | 11 November 2013 |
Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).
By Shane Happach – Guest Author | 23 October 2013 |
In 2014, international expansion will continue to dominate strategies for a cross-section of e-Commerce businessess. As they take their products into new markets, merchants must heed cultural preferences as they effect consumer behaviour and expectations of the purchasing experience.
By Krishna Rao | 22 October 2013 |
News reports about the UK’s improving housing market are picking up and so too it would seem are consumer online searches for home and garden goods. Between May and August, a monthly average of 17 million searches were made on Google UK for homeware, décor, furniture and garden products, reveals Greenlight's latest report covering the sector.
By Catriona Macleod | 18 October 2013 |
A 360˚ analysis of the most important search terms, trends and benchmarking data in the Online Dating sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Age, Culture & Preferences, Generic, Location