Digital PR

Magazine

Getting More From Your Events

Getting More From Your Events

Events are becoming an increasingly favoured tactic for delivering key marketing messages, evident by the sharp growth of the events industry in recent years. But, with increased spend on events comes increased expectations, as marketers are forced to justify their expenditure and demonstrate a positive return on investment.

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Magazine

SEO & Digital PR: Better Together

SEO & Digital PR: Better Together

It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.

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Magazine

A Guide to Content Marketing

A Guide to Content Marketing

The beauty of content marketing is that whilst advertising is something that people are forced to consume - whether it's by sticking it in the ad break in Game of Thrones or sticking a poster up at your bus stop - content marketing is something that people choose to watch, read or play based on its own merit. Read on for strategic insights to create, develop and optimise your content marketing plan.

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Press

Currys PC World targets ‘time-poor’ tech workers with break-dancing activation

Currys PC World targets ‘time-poor’ tech workers with break-dancing activation

Currys PC World created a live takeover of King’s Cross on Wednesday (23 March), in order to promote the new Samsung Addwash machine to the ‘time-poor’ creatives that work in the area.

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Blog Posts

Why did the General Election 2015 flop in the world of digital?

Why did the General Election 2015 flop in the world of digital?

As I trundled up to the quaint little library in my old primary school to vote in the General Election of 2015, I was hit with two thoughts in quick succession of each other: 1. This place really hasn’t changed a bit, I can’t believe I used to play on those very swings. 2. I can’t believe that in all this time the way in which we vote remains as unchanged as the faded basketball marks on the concrete playground before me.

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Blog Posts

Top five tips for a successful SEO Christmas

The traditional logic around Christmas SEO goes something like SEO takes 3-6 months to take effect therefore,to be on the safe side, SEO for Christmas keywords should start in July.Today, freshness is usually the focus of at least 3 or 4 Google algorithm updates every month, which shows us just how important it is. It means that search engines are much more reactive to what we as marketers do, and as a result “slow and steady wins the race” isn’t always true anymore.

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Blog Posts

The mighty hurdle: What happens when Brands meet the News and the News meets Censorship

The sporting event hosted in London this summer is a great example of how censorship can affect a brand's digital journey - especially when it comes to online PR. The trick is to leverage key events and news that you can naturally associate your brand with, add sources and back up your position with timely, relevant commentary. Jump through censorship hurdles by being smart with your language; allude to events, play on words - even pun - and write your marketing materials in a dignified and controlled manner.

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