Digital PR

Blog Posts

Why traditional PR is still important in the digital landscape

Why traditional PR is still important in the digital landscape

Once upon a time, public relations (PR) only existed offline, and focused on ‘real life’ media such as newspapers, television, and radio. Pitches and press releases were sent by letter or done in person, and coverage was monitored by reading through newspapers and pulling physical ‘press clippings’. As it was hard to measure the success of a PR placement in the past, the value of PR was often compared to advertising, with many organisations measuring their effort through advertising value equivalents (AVEs) – or not measuring it at all.

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Blog Posts

Instagram Stories: getting your strategy right

Instagram Stories: getting your strategy right

A recent L2 report revealed that brands are over two times more likely to upload videos to Instagram ‘Stories’ compared to Snapchat, which has contributed to significant growth for Instagram since the feature was added in 2016. What’s more, the channel offers exciting advertising and audience parameters for digital marketers – and thanks to the creative, timely content brands are posting, it also boasts great engagement rates.

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Press

When will seasonal campaigns no longer be relevant?

When will seasonal campaigns no longer be relevant?

Last year Burberry announced a monumental step within the fashion industry; replacing its four-show calendar with two runway shows and no longer producing clothes for specific seasons (with clothing made available for sale immediately after each show). The new format was called ‘seasonless, immediate, and personal’ – and other brands are starting to follow suit, including Topshop and Hunter.

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Blog Posts

Make it easy for influencers to find you

Make it easy for influencers to find you

In the Content & Engagement team, we know the importance of influencers. We collaborate with them, we outreach to them and we gain insights from them. Usually, we find the influencers and approach them – however, this process can also be done the other way around!

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Blog Posts

A day in the life of a… Senior Digital PR & Outreach Specialist

A day in the life of a… Senior Digital PR & Outreach Specialist

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Press

Dull marketing campaigns, no more

Dull marketing campaigns, no more

In the words of Henri Matisse, “creativity takes courage”, and it seems that many of us in the marketing industry lack the confidence to be truly creative. We are constantly reminded of the importance of creativity and often consider it to be a key success factor, but few seem to be putting their money where their mouth is and are settling for a vanilla campaign.

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Blog Posts

The rise and rise of virtual reality

The rise and rise of virtual reality

Consumer virtual reality is yet to become a viable mainstream product but 2016 marked a turning point both from a social and technological point of view. Last year saw the launch of several much-anticipated virtual reality (VR) headsets, with big players such as Facebook, Google and Sony all launching their version of the headset.

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