By Krishna Rao | 13 July 2012 |
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. Facebook claims lack of interest in a targeted market is often the result of poor targeting of adverts and Greenlight agrees.
Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012
By Krishna Rao | 16 May 2012 |
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re
By Greenlight | 03 May 2012 |
In Q4 2011, Google’s Product Listing Ads (PLAs) – a new type of search ad offering, which enjoyed great success in the US, became available in the UK amid huge excitement. PLAs are effective in delivering both a strong click through rate (CTR) and conversion rate (CR). Here are our best practice tips for new PLA users.
By Hannah Kimuyu | 30 April 2012 |
Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).
By Krishna Rao | 08 February 2012 |