Copywriting

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Creating ‘super valuable’ content with data

Creating ‘super valuable’ content with data

Experts say we need more ‘super valuable content’ in 2016, and, while tired of platitudes we may be, done with creating valuable content we are not! One excellent way to create valuable content is with data. But, as always, there’s a knack to it.

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Magazine

Strengthen Your Content With Creative Storytelling

Strengthen Your Content With Creative Storytelling

Whilst numerous tactics might fail to drive efficacy, content continues to provoke thought and drive conversations. However, these are exciting, exhausting times as we all compete for engagement with the content we create. For your content to successfully connect with an audience and gain meaningful interactions, it needs to tell a story.

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Magazine

A Guide to Content Marketing

A Guide to Content Marketing

The beauty of content marketing is that whilst advertising is something that people are forced to consume - whether it's by sticking it in the ad break in Game of Thrones or sticking a poster up at your bus stop - content marketing is something that people choose to watch, read or play based on its own merit. Read on for strategic insights to create, develop and optimise your content marketing plan.

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Blog Posts

Scannability: How to write content that gets seen

Scannability: How to write content that gets seen

In this age of distraction, there are some many things vying for your attention so it’s hard to know what’s worth your time. Send readers to sleep with a lacklustre intro, and the chances of them reaching the end are slim to none. So, how do you craft content that actually gets read? And how do you stop your article from ending up in the digital equivalent of Room 101?

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Blog Posts

Have the conviction to write the way your brand speaks

Have the conviction to write the way your brand speaks

A lot of brands have strong ideas about their voice, but this never seems to trickle down to their blog and campaign content, which is the perfect platform to show it off. If a brand wants to convey a character through their voice it needs to be at the heart of every piece of content they provide. This means developing a written voice that’s full of the character they want to be known for.

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Blog Posts

Are blog comment sections becoming irrelevant?

Are blog comment sections becoming irrelevant?

“Airline employees were so much more agreeable when they were drunk”. That’s just one of the witty comments that made it into I Think I Can See Where You’re Going Wrong. The book is a compilation of the best comments on the Guardian website which gets a breath-taking 40,000 comments a day. But, as much as we all wished our content got the same amount of love as the Guardian, the reality is most don’t. Publish a riveting thought leadership piece or latest industry news and you’d probably be considered lucky to get one or two lonely comments – a deflating prospect.

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