By Victoria Galloway | 01 May 2014 |
Content marketing is a valuable asset to any marketing strategy, and it seems it always has been. Here we take a look at the history of content marketing and explore 5 ways in which it showcases the power of good copywriting.
By Greenlight | 28 February 2014 |
Doodling Is Productive, Google Glass & Search, Linking to Free Content Is Legal & - These are just some of the recent headlines that our SEO, PPC and Outreach folk deem to be worth a read, summary and a share.
By Catriona Macleod | 08 November 2013 |
In the latest series of 'A day in the life', Louise McFetridge guides us through a day in the life of a Greenlight Copywriter and offers an insight into what the role entails. “The habit of writing thus for my own eye only is good practice. It loosens the ligaments.” Virginia Woolf.
By Victoria Galloway | 12 July 2013 |
Content marketing signals a new way of presenting content, not a totally new way of writing, video capturing or researching. We are now acting as storytellers. The new approach to content demands, by its very nature, that we aim high, positioning our brands within the proximity of those who can continue the story for us in a way in which Google favours – through journalists and influencers.