Content Marketing

Blog Posts

"By Zeus' beard could someone just tell me what content marketing is?"

You’ve probably heard a lot about ‘content marketing’ but aren’t that sure what it is, let alone able to talk about it. This is because (sssh, come closer), no one is exactly sure how to define it. Why?

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Blog Posts

The Digital World prepares for Content Shock

Despite 2013 signalling the rise and rise of content marketing, proving there was some fact behind the buzzword, a current maverick of the digital space has cut the head off our digital prince, categorically stating that content marketing is not a sustainable strategy for businesses as there'll soon be so much content produced consumers won't have time to digest it. But exactly what weight might this argument hold?

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Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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Blog Posts

Greenlight's top 5 predictions for SEO this year

From Google's Hummingbird being put to use to spot unnatural links, returning customers becoming a ranking factor on Google and misspend on schema - as opposed to authorship, we bring you Greenlight's top five predictions for SEO in 2014.

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Press

Firms potentially to invest effort in the wrong type of Search Engine Optimisation

2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google. This is one of other predictions for 2014, Greenlight unveils in the tenth quarterly edition of The Greenlight Magazine, just published.

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Blog Posts

Google's Matt Cutts: We don't use Twitter or Facebook signals to rank pages

Welcome to Greenlight’s weekly dose of Blog Watch! It’s that time when we share those headlines and insights that have caught our eye. Enjoy!

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Blog Posts

We blog therefore we are: Who blogs, who should blog and why

Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?

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