Content Marketing

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Content Marketing – The Medium is the Message

Content Marketing – The Medium is the Message

Content Marketing is cleverly engineered communication of content production. Content that is engineered should include audience and influencer definition as standard, as well as in depth research into predicted topic traction.

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Blog Posts

Greenlight to speak alongside Google at Content Marketing Forum

If Content Marketing has got your head in a spin, Greenlight’s Lead Copywriter, Victoria Galloway, will be setting the record straight as she takes to the stage to deliver a keynote at Google Campus, alongside Google’s Eli Lassman, Head of B2B Marketing, UK & Ireland.

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Copywriting vs Content Marketing: The future of good content looks remarkably like good journalism

There's so many different types of content. But what’s the difference between copywriting and content marketing? Do they go hand in hand or are they completely different? And are the lines between good content and good journalism beginning blurr?

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"By Zeus' beard could someone just tell me what content marketing is?"

You’ve probably heard a lot about ‘content marketing’ but aren’t that sure what it is, let alone able to talk about it. This is because (sssh, come closer), no one is exactly sure how to define it. Why?

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The Digital World prepares for Content Shock

Despite 2013 signalling the rise and rise of content marketing, proving there was some fact behind the buzzword, a current maverick of the digital space has cut the head off our digital prince, categorically stating that content marketing is not a sustainable strategy for businesses as there'll soon be so much content produced consumers won't have time to digest it. But exactly what weight might this argument hold?

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Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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Blog Posts

Greenlight's top 5 predictions for SEO this year

From Google's Hummingbird being put to use to spot unnatural links, returning customers becoming a ranking factor on Google and misspend on schema - as opposed to authorship, we bring you Greenlight's top five predictions for SEO in 2014.

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