By Greenlight | 30 August 2016 |
Whilst numerous tactics might fail to drive efficacy, content continues to provoke thought and drive conversations. However, these are exciting, exhausting times as we all compete for engagement with the content we create. For your content to successfully connect with an audience and gain meaningful interactions, it needs to tell a story.
By Greenlight | 22 August 2016 |
A lot of clients come to us with questions about how they can best target Millennials. Since they're the most active user base online, especially when it comes to social media, it makes sense that you would want to create content which caters to them. However, before brands decide to target Millennials, there are three key questions they need to ask themselves.
By Greenlight | 15 August 2016 |
Events are becoming an increasingly favoured tactic for delivering key marketing messages, evident by the sharp growth of the events industry in recent years. But, with increased spend on events comes increased expectations, as marketers are forced to justify their expenditure and demonstrate a positive return on investment.
By Greenlight | 20 July 2016 |
The beauty of content marketing is that whilst advertising is something that people are forced to consume - whether it's by sticking it in the ad break in Game of Thrones or sticking a poster up at your bus stop - content marketing is something that people choose to watch, read or play based on its own merit. Read on for strategic insights to create, develop and optimise your content marketing plan.
By Haydn Squibb | 22 June 2016 |
Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low competition and could implement those keywords on your site, there was a high chance you’d get all the traffic you’d ever wanted – simple right?! But are keywords still valuable and will they continue to be?