By Daisy Atkinson | 01 March 2016 |
A lot of brands have strong ideas about their voice, but this never seems to trickle down to their blog and campaign content, which is the perfect platform to show it off. If a brand wants to convey a character through their voice it needs to be at the heart of every piece of content they provide. This means developing a written voice that’s full of the character they want to be known for.
By Greenlight | 22 January 2016 |
One in four Brits are planning to reduce their use of social media and digital devices, according to research commissioned by digital marketing agency Greenlight. With the average Brit now spending almost three hours online every day, according to the Internet Advertising Bureau, Greenlight commissioned the study to assess how consumer use of social media and digital devices, such as smartphones and tablet PCs, is likely to change in the future.
New Year, new strategy! Not quite, but here’s why it’s key to add digital peaks to create a strong strategy
By Katrina Makins | 06 January 2016 |
The Golden Globes will take place this weekend, and the media frenzy that surrounds the event has already started. However, this year marks a stark difference to previous ones as there will be far more digital campaigns than ever before. What’s clear is that the Golden Globes is being seen as one of the key events in the marketing calendar, or what we call a ‘peak’.
By Kevin O'Connor | 07 December 2015 |
“This hero proposed to his wife in an amazing way, you won’t believe what happened next…!”, “Here’s the secret to nailing the perfect dinner party that will change your life”, “The one trick insurers don’t want you to know about that will save you thousands”, “You’ve been using pens wrong your entire life!”. If you follow any content publishers or brands on social media, you’re bound to have been bombarded with content using clickbait titles similar to these at some point, but you may also have noticed they’ve become less prominent in recent months.
By Bea Patman | 07 December 2015 |
Akin to Great Britain’s celebrations of Queen Elizabeth II becoming the longest-reigning UK monarch this year, the marketing world will enjoy similar celebrations in 2016, as content – for yet another year – reigns king. Alright, it’s not the most ground-breaking prediction. Or original. In fact, it doesn’t sound like much of a prediction at all just yet. But a brief look back over the past year in advertising should help illustrate just why we believe that all roads point to editorial content in 2016.
By Greenlight | 02 December 2015 |
As 2015 comes to a close, we look at the trends and strategies which we believe will shape digital marketing in 2016 across SEO, Social Media, Paid Media, Mobile and Content Marketing.