By Victoria Galloway | 04 March 2014 |
Despite 2013 signalling the rise and rise of content marketing, proving there was some fact behind the buzzword, a current maverick of the digital space has cut the head off our digital prince, categorically stating that content marketing is not a sustainable strategy for businesses as there'll soon be so much content produced consumers won't have time to digest it. But exactly what weight might this argument hold?
By Greenlight | 10 February 2014 |
Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!
By Greenlight | 30 January 2014 |
From Google's Hummingbird being put to use to spot unnatural links, returning customers becoming a ranking factor on Google and misspend on schema - as opposed to authorship, we bring you Greenlight's top five predictions for SEO in 2014.
By Krishna Rao | 29 January 2014 |
2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google. This is one of other predictions for 2014, Greenlight unveils in the tenth quarterly edition of The Greenlight Magazine, just published.
By Greenlight | 29 January 2014 |
Welcome to Greenlight’s weekly dose of Blog Watch! It’s that time when we share those headlines and insights that have caught our eye. Enjoy!
By Victoria Galloway | 15 October 2013 |
Here at Greenlight we all love blogs and blogging but to what extent do the rest of the world? Well, you’ll be pleased to know they are of the same opinion – so it’s not just us! Instead of rooting around for something content based to talk about I thought I’d wow you all with some blogging facts and then look into exactly why people blog. What draws us to blogging, what do we think we’ll get out of it and who do we think, or hope, is reading?
By Ciaran McManus | 06 August 2013 |
Brevity is now King ..The 140-character limit is what makes Twitter tick so well...but the newest trend is perhaps more unexpected, as brevity is now reaching much further than textual content. The 6 second video format of Vine and 15 seconds of Instagram's, are presenting new challenges and opportunities for marketers.