By Greenlight | 13 July 2015 |
In the last few years, it’s come to light that the over 55’s market is flourishing, with consumer spending growing faster among the over 50’s than other segments. What’s more interesting is the strong online presence they have, with 86% regularly shopping online.
By Greenlight | 22 June 2015 |
In 2013 Maplin Electronics, the specialist electronics retailer, decided to overhaul their digital strategy to provide an omni-channel experience for their customers. Greenlight was selected by Maplin as the partner to help develop their strategy and achieve their goals.
By Kevin Murray | 17 December 2013 |
For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.
“Enhanced Campaigns”-Google announces significant changes to its AdWords digital advertising platform
By Krishna Rao | 07 February 2013 |
Google has announced significant changes to its AdWords digital advertising platform adding functionality it calls “Enhanced Campaigns”. Put simply, it centralises controls for mobile and desktop advertising campaigns in one place and offers advertisers more data to show the real value of their campaigns. Previously businesses have had to submit individual advertising campaigns for different devices, locations and times - a labour-intensive process which most times results in their running hundreds of similar campaigns simultaneously.
By Christina Tsiripidou | 14 January 2013 |
Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.
By David Liversidge – Guest Author | 31 August 2012 |
eCommerce is big business – it’s now estimated to be worth a staggering £5 trillion a year globally. But that’s only part of the story. Sales through offline stores, branches and call centres still account for over 90% (Source: Forrester) of all retail turnover in most European markets, making traditional channels the primary sales channel for many organisations. But online research has changed consumer behaviour beyond all recognition - the “prosumer” has arrived. Google's David Liversidge, explains.
Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!
By Krishna Rao | 19 July 2012 |
We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.