Bid Management

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Audience Targeting: 2014 will be about putting the audience at the centre

At Greenlight, we believe audience targeting is set to be one of the biggest trends for 2014. Audience targeting reduces the speculative costs of advertising and allows you to invest directly into the right customer segments, advocates, engagers and friends of fans.

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Summer 2013 search volumes for cheap energy outstrip autumn 2012 levels

Consumer online searches for energy providers offering the most competitive rates on the market have been in steady decline since March this year, finds Greenlight's latest report covering search in this sector, perhaps due in part to a decent summer. Interestingly however, the research shows summer 2013 online search volumes have been a good deal higher than those of autumn 2012.

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Blog Posts

Mobile Advertising – What benefits will Google Enhanced Campaigns offer mobile?

With the deadline to migrate to Google Enhanced Campaigns just a little over two weeks away (22 July), let’s all embrace mobile advertising once & for all. Given the trend so far, it can only get better.

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