PANDA 4.0
Here's a great summary from Dr Peter J. Meyers on what happened last week aka. Panda 4.0, the payday loans update and eBay losing a ton of reach. There is even a little digging by commentators as to the possible cause of eBay's drop - one argument is that thin category pages are responsible. However, there are also rumours it was actually a manual penalty.
http://moz.com/blog/panda-4-payday-loan-2-and-ebays-very-bad-day
http://searchengineland.com/google-hits-ebay-manual-penalty-search-results-192454
DOES THE WMT'S 'CRAWL REPRESENTATIVE URL' TRANSFER LINK EQUITY?
Interesting post on whether or not the WMT 'Crawl Representative URL' transfers link equity.
http://ohgm.co.uk/wmt-crawl-representative-url-transfer-link-equity/
PLEASE, REMOVE MY LINKS!
This article about link removals takes a look at the experience of both individuals trying to get a penalty removed and webmasters receiving the link removal requests.
http://www.seobook.com/please-remove-my-link-or-else
HOW SOCIAL DATA AND CONTENT MARKETING CAN GO HAND IN HAND
Here's a piece on the audience data that Facebook can provide us with when trying to identify what the audience will engage with. It highlights how important social listening is to creating worthwhile and effective social and content marketing campaigns. We can find out what the audience are currently talking about both in terms of on-brand and off-brand conversations, and ultimately 'helping them to create a campaign that is statistically most likely to engage the target audience and to maximise the campaign's success.'
TWITTER EXPERIMENTING WITH VIDEO ATTACHMENTS THROUGH HASHTAGS
Great for Twitter, and great for brands posting rich, traceable content.
MORE LINKS WORTH A LOOK...
http://searchengineland.com/new-emphasis-link-building-191597
THE PERFECT PPC LANDING PAGE
Designing landing pages and PPC campaigns that fit to each other can be a challenge, especially without a dedicated landing page for PPC. Here's an interesting checklist when it comes to creating a good landing page.
http://www.ppchero.com/eight-steps-to-craft-the-ultimate-ppc-landing-page/
ADWORDS IN GMAIL - SPONSORED PROMOTIONS VS MANAGED PLACEMENTS
The gmail platform is a powerful and popular email system, and Google allows you to show ads to users based on their email contents. This item offers some advanced insight into the ways of showing ads on the gmail platform
http://www.wordstream.com/blog/ws/2014/01/03/gmail-advertising-sponsored-placements#
GOOGLE SELF-DRIVING CARS
This has little to do with paid media other than being from Google, but everybody needs to see it: Google has 100 new driverless-car prototypes that skip the actual steering wheel and pedals. So it is the first "actual" Google car that is not a regular vehicle with sensors on top.
http://www.theguardian.com/technology/2014/may/28/google-self-driving-car-how-does-it-work
