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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Tips On How To Execute Influencer Marketing

Tips On How To Execute Influencer Marketing

What is an influencer? The term influencer refers to someone who has the power to influence the perception of others. In marketing terms, it's someone who has the power to persuade or influence audiences to get them to engage with your campaign. And, as such, it's become such a powerful marketin...

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Press

Greenlight nominated for two awards at the UK Search Awards 2018

Greenlight nominated for two awards at the UK Search Awards 2018

The shortlist for the UK Search Awards 2018, which recognise the talent and achievements of the search industry, was announced on 12th October – and we’re thrilled to announce that we’ve been shortlisted for two awards. Judged by industry experts, we’re proud that our campaigns stood out in their categories at this year’s awards.

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Blog Posts

Key takeaways from Greenlight’s content session at Festival of Marketing 2018

Key takeaways from Greenlight’s content session at Festival of Marketing 2018

The Festival of Marketing event concluded on the 11th October, during which time over 200 speakers delivered more than 160 hours of content covering marketing's most pertinent topics. The annual conference brings together marketing professionals, industry pioneers, and digital specialists for two days of insights on current challenges, innovations, business strategies, and forward-thinking thought leadership. And on the 11th October, on the Brand & Creative stage, more than 150 delegates gathered to hear Matt Garbutt, our Creative Director, and Hannah Kimuyu, our Director of Paid Media & Data Insights, speak on their topic: 'where head meets heart (or how data informs customer experience strategies)', which tackled strategic and practical approaches for brands to apply when considering the customer journey.

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Twitter

Greenlight on Twitter

RT @TheDrumNetwork: A cheat sheet for digital marketers taking on Google Shopping by @GLDigital https://t.co/ygNdCtsR8T

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At the crux of every successful #Google #Shopping #strategy is a well optimised feed. Read the full article via… https://t.co/8Z5rKfCjEr

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Press

Our Paid Media Performance Director speaking at Adthena’s Search Marketing Breakfast

Our Paid Media Performance Director speaking at Adthena’s Search Marketing Breakfast

We’re pleased to announce that our Paid Media Performance Director, Rainelda Ozuna, will be speaking at Adthena’s Search Marketing Breakfast on 17th October. The event looks at how brands adapt their strategies in preparation for the peak sales times of the year, and more specifically, how they prepare for a surge in searches during the Black Friday and Cyber Monday sales period.

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Twitter

Greenlight on Twitter

39% of #marketers are concerned by #Amazon’s monopoly within the retail sales market for events including #Cybe Mon… https://t.co/lDRoNMuqdl

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In over 40% of #voicesearches, featured snippets are provided as results https://t.co/PutG3lFEIl https://t.co/uOP6tFhCZf

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It's expected that #Instagram TV #ads will be expensive, as #advertisers will have access to an ever-growing user d… https://t.co/aVAaLtXdt0

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Ensure your contributor and author bios evidence the reputation and validity of their knowledge in their field… https://t.co/rmg4Jdi837

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To benefit from the efficiencies that #algorithms can bring to #marketing, it's important to avoid algorithmic bias… https://t.co/isdRH962sA

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While you might have differing goals for #PPC and #SEO, when both appear in the same space, it’s worth measuring bo… https://t.co/ODKqA10zlA

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The purpose of proposing suggestions is to deliver an improved and more accurate search experience when using… https://t.co/soGBMwBBz4

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When looking for a #podcast to be a guest on, look for ones with plenty of subscribers and for hosts that do a good… https://t.co/aUhpaLN1LJ

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A look into #Facebook's Codeless Events Setup for Applications https://t.co/SPCgVrTiWQ https://t.co/AU9TDivVB5

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Not only is there an issue with bots viewing #ads, but there's the possibility that your ads might be out of view a… https://t.co/sfZTvK59px

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An overview of the changes to #Google #Adwords https://t.co/D1Vrs7Dem1 https://t.co/LaTNSAzJFx

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As a #UX/UI (user experience/user interface) #designer, my job is anchored around remembering that the user is at t… https://t.co/AJ7NQco6jo

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RT @danfobo: #FoM18 Hannah & Matt @GLDigital: points heard before but def bear repeating. 1. Mistakes are the only way to learn. 2. You c…

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While Single's Day isn't a major day in the #UK yet (or most countries outside of Asia for that matter), popularity… https://t.co/1crZ3zWtWn

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'Scroll Free September' aims to improve people's wellbeing through giving up or cutting down on their #socialmediahttps://t.co/gBmi9oEfhR

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What's it like to be a Senior Paid Media Analyst at #Greenlight? Find out in our latest #bloghttps://t.co/2H9WIqx29O

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We're thrilled to be speaking today @FestofMarketing on the topic of how #data informs #CX strategies. Come and see… https://t.co/ZnHLAjwG6E

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If you’re looking to drive efficiency, you should really be looking to integrate your #PPC and #SEO channels, and t… https://t.co/h1jW5aHRbU

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Blog Posts

Design With Intention

Design With Intention

Before I design anything, the first question I ask myself is, "what’s the goal?". Why? I like to define the intent of the design and come up with a plan of action. While the plan might not be perfect, unique, or the sole solution, it might unravel hidden walls or traps… or treasures; it’ll inform all of my decisions and help me achieve 'the ultimate goal'.

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#AI will continue to grow in importance for years to come, especially as the industry faces new challenges around… https://t.co/KAwnV43JSa

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It’s when we start to combine #data with #creativity that #digital gets interesting, for both you and your customer… https://t.co/grImgLmakg

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The importance of getting account basics right cannot be overestimated. Full article via @TheDrumhttps://t.co/bENYcSfkEA

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How does #algorithmic bias occur? Find out in our #blog https://t.co/XaXh34jKox https://t.co/V5ZQNTDpw5

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While quality raters cannot influence #Google search results directly, the #data is used to inform #algorithm updat… https://t.co/rfjB6KN4mb

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Don't miss our Creative Director and Director of Paid Media & Data Insights speaking tomorrow @FestofMarketing on t… https://t.co/EOpM1TG1v1

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#Google Search Console developers haven't been resting on their laurels https://t.co/i3LvUn9Gi8 https://t.co/Nuojo0Rwva

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According to #Facebook, advertisers will now be able to modify, create, and remove #campaigns in apps, without havi… https://t.co/TAitGkgGUI

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It might be a good idea for brands to take advantage of #Instagram TV before the space gets too competitive… https://t.co/FTZZQErtuS

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32% of #marketers have admitted to losing sleep due to fears about how #Amazon will impact their business. Full art… https://t.co/5K6mlrGlTn

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#Blockchain and #AI will need to work together to develop #programmatic technology, in order to advance targeting c… https://t.co/2zM5Stimbw

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First came #BlackFriday, shortly followed by #CyberMonday - now, the latest international shopping day to make an i… https://t.co/gyAFj8P0g6

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Nowadays, consumers not only use multiple devices to search, they tend to spend more time #online interacting… https://t.co/tE6o5E47Go

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If fewer people are on #socialmedia platforms, then will there be fewer impressions available for #ads?… https://t.co/IEMlalqiPE

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Speaking of optimisations, #Google has now provided a whole page full of recommended optimisations that can be auto… https://t.co/lFB4AZjZQt

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Ad fraud has therefore posed an existential threat to the ad tech industry, leading to a reinforcement in the battl… https://t.co/6V8O2rAPRZ

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Our #SEO Performance Director discusses #Google Search Console's tools in her #blog https://t.co/i3LvUn9Gi8 https://t.co/syrghHHdhj

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What's it like to be a Senior Paid Media Analyst at #Greenlight? Find out in our latest #bloghttps://t.co/iyPnQn8GhL

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#Google still relies on the human touch to perfect its search #algorithms and ranking factors… https://t.co/tvLkInqZuc

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As the importance of mobile and the app economy grows, it's important that marketers keep engaging with customers a… https://t.co/nZ8ZmpnG4G

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58% of #podcasts' listeners spending one to five hours each week listening to podcasts https://t.co/ZcHkwKS9rT https://t.co/nFzpsbV3dn

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Beginning as a day to celebrate singledom, Single's Day it's now a hugely popular shopping day across Asia… https://t.co/WoFkTLqsva

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The purpose of proposing suggestions is to deliver an improved and more accurate search experience when using… https://t.co/0BU3BzipYn

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How to avoid algorithmic bias in #programmatic #display https://t.co/XaXh34jKox https://t.co/UtrwUNEuED

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Our #PaidMedia Manager discusses the 'Scroll free September' initiative in her #blog https://t.co/Bh8lw87bzL https://t.co/AetQ8QHQD5

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The main way to make the customer journey accountable is through the analysis of key metrics https://t.co/Oyoy3yuZBs https://t.co/4w2xWO2HrR

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The #digital future isn’t bleak and, if anything, is geared towards being ever-more efficient and focused, which is… https://t.co/YhLUMAfY0K

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54% of executives say that #AI solutions implemented within their #businesses have already increased productivity… https://t.co/bqzemQJg4n

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Retail and brand #marketers are facing the need for rapid #digitaltransformation. Our whitepaper, produced in colla… https://t.co/uyqAHAWKoB

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What does transparency mean for #display #advertising in particular? https://t.co/Oyoy3yuZBs https://t.co/xfCQOKeE5p

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Granularity is at the base of a solid account build; get it right, future additions and updates will be easy to man… https://t.co/JMOEQrVxfz

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As #website authority and #content relevancy have long been established ranking factors, will content contributors… https://t.co/bZFVM3kUXn

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#Google provides a whole page full of recommended optimisations that can be automatically implemented at the click… https://t.co/lkHqWvW4pq

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As more consumers buy #technology supported by #virtualassistants, adoption will grow, and so will the need for… https://t.co/x5MSHcPZaD

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If #advertisers decide to use #Instagram TV, they must keep in mind a few limitations. Learn more in our #bloghttps://t.co/s6y8oDOqQG

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What's it like to be a Content Strategy Manager at Greenlight? Find out in our #blog https://t.co/vooNi986ET https://t.co/9CvP9wryua

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29% of #marketers have yet to address how they will deal with the dominance of #Amazon within the marketplace. Full… https://t.co/nA88v8Afi8

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#Google Search Console developers haven't been resting on their laurels https://t.co/i3LvUn9Gi8 https://t.co/kUi2pyISQI

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RT @Tradedoubler_UK: Only 2 weeks to go until #PILIVE18 and #IMSHOW18 Don’t miss our panel session on Day 2 at 12:10 with our panellists @p

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What a yummy and healthy lunch! Thank you for all the tasty soups #cullyandsullyuk @gemsatwork https://t.co/jylAcszwFa

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