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Just like the rest of us, #influencers have said things that they regret. The issue is they've said it on the… https://t.co/KlYZE02wdx

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#AMP #articles are favoured by #Google, and even have their own top stories carousel at the top of #organichttps://t.co/qLj14NGUHA

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It's worth knowing the traditional #media landscape in order to #communicate your #digital #PR #campaign effectivel… https://t.co/4zZgQwkj52

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#Campaign cycles are shorter, and people want better #creative, more quickly. There’s a smarter way to make work, w… https://t.co/YgyCm2XRUo

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There's a place for expert #endorsement or opinion in #branded #content, but it must come across as genuine… https://t.co/o6M4zXGtbh

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#PRs will start embracing more #creative #visuals such as #images, #data visualisation and #infographics, and incor… https://t.co/chlLbnTVhQ

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All planner's #strategies for #TV #advertising should have #brand identity at their core https://t.co/sREP2ZWO4D https://t.co/whqAqCXC8F

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While #AI can make things easier, human logic will still need to determine the viability of work processes… https://t.co/2c9xvckR15

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#Youtube is adding features that will help create an unprecedented synergy between #search and #videohttps://t.co/2iM4VAR9LN

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#HTTPs might be even more important for #voice #search than for other devices, with 70.4% of voice search result… https://t.co/dkOvQXaRS3

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As more #consumers buy #technology supported by #virtual #assistants, adoption will grow, and so will the need for… https://t.co/Cnm1Mio7zv

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As #copywriters, translating words which sound like perfection to an individual, into a phrase that resonates with… https://t.co/LlaBFAIabs

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You can't expect for #trust to happen just by running one #marketing #campaign talking about all the good things yo… https://t.co/r4XAU5stju

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As we use #algorithms more, we need to strike a better balance between volume and control https://t.co/sqgGIEngES https://t.co/lxNIT6eJ0c

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Find out what's it like to be a Conversion Rate Optimisation & #UX Executive at #Greenlight in our #bloghttps://t.co/27PEFbNyEN

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#Google recently announced a major update to its #ranking #algorithm for #mobile, which will see #page #speed play… https://t.co/8gf271mlpC

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To show people why your methods make sense, draw on the #data. Whether that's a survey, a #marketing study, or a sc… https://t.co/TbCQU7jmCh

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In his latest #blog, our Paid Media Performance Director takes a closer look at #Youtube's #Trueview Reach… https://t.co/4MFng7cV4z

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What's it like to be a #Digital #Designer at #Greenlight? Find out in our #blog https://t.co/LLTHRGLT49 https://t.co/IgZOCxtxXc

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Although there are concerns about #Amazon’s sheer dominance in many #markets, many understand how Amazon can be use… https://t.co/FwKdFxNSnQ

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With #TrueView Acion ads #Google provides #advertisers with the opportunity to add #performance #metrics to their… https://t.co/AL7vAYe2H8

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#Google holds the largest percentage of people using its services for #product discovery and #shopping, but #Amazonhttps://t.co/60wYS8UMFh

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There’s a clear desire within #PaidSearch to get to a place where we have a deeper understanding of the impact and… https://t.co/9DEeLI2sYk

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Very proud to announce that we're finalists for the #RAR #Digital #Awards @AgencyRegister https://t.co/G3HhLrNIMf https://t.co/tDJF3ixAAF

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There's no right answer to whether #influencer #marketing should still be a top priority, because it really does de… https://t.co/BYUhx0p4Y3

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Press

Greenlight finalists at the RAR Digital Awards 2018

Greenlight finalists at the RAR Digital Awards 2018

This week, the RAR released the finalists of its annual RAR Digital Awards, which take into account the ratings from the RAR's extensive database of agencies to identify which ones are the highest rated by clients for digital services. We're pleased to announce that we're finalists in the following two categories: Effectiveness (100+ staff) and Service Delivery (100+ staff).

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#Influencers and #experts often come with their own dedicated fanbase or #audience https://t.co/Tu5AHJMcKW https://t.co/hkvmJk4Anv

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You can go above and beyond basic #mobile friendliness by converting your #site to #AMPs https://t.co/KCF8Mf7vNt https://t.co/QCZvDus1aE

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#Content needs to be at the heart of both #paid and organic #social #strategies https://t.co/VyGThANCYB https://t.co/9vHnEAFiez

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The easier your #web page is to read, the easier your #content will be returned on voice search results… https://t.co/a0ogRjPBx4

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82% of all #online #content will be #video by 2021 so brands need to start leveraging video more… https://t.co/1A6vUEYRhH

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In a bid to see site owners improve #mobile #experience, #Google recently introduced new #featureshttps://t.co/Yql13lQiv9

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The #search space is bound to get more competitive as often there'll be only one result to a question, which might… https://t.co/KJ6CueHRSf

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To highlight the growth of #visual #search, technology such as #Google Lens and #Pinterest Lens allow users to iden… https://t.co/th4mROuKq4

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RT @twibbleio: @GLDigital great advice for #radio and #tv stations The Rapidly Changing Face Of Radio Listening https://t.co/Jy5gt80Qo0 via…

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RT @ergolefevre: RT @GLDigital: How does the typical day of a #CRO & #UX Executive look like? Find out in our latest #blog https://t.co/66m…

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#Affiliate #networks need to step up their #technology stack https://t.co/fvAhFcMYzW https://t.co/FXOOyAUW0k

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Blog Posts

A closer look at Youtube's TrueView for Reach

A closer look at Youtube's TrueView for Reach

When YouTube launched its 'skippable ads' back in 2010, the idea was to prompt brands to create engaging content people would enjoy and choose to watch. The format has since grown to become one of YouTube's most popular ad formats, allowing advertisers to only pay for engaged users by giving them the choice to watch the ad or not.

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#Brands that start to 'test and learn' for #voice #search now will benefit in the long run, as it's not long until… https://t.co/ERpUuUN1w3

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#Domain authority (DA) is no longer the only #metric that needs to be considered for #blogs https://t.co/aMd761pXpf https://t.co/rH8Qyw0vvI

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How does the typical day of a #CRO & #UX Executive look like? Find out in our latest #blog https://t.co/qLP0IlJN9b https://t.co/v9jjVMr21X

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In #PaidSearch we’re seeing an increase in the number of tools and functionalities to #automate important daily tas… https://t.co/ZFMWARn0hr

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#HTTPs might be even more important for #voice #search than for other devices, with 70.4% of voice search result… https://t.co/EBwsFiEeDD

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It's an unfortunate truth that #consumers tend to take a #brand's messaging with a pinch of salt, because of course… https://t.co/gTC4plefQV

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With the development of the internet and the rise of #digital #media, along with society's decreased attention span… https://t.co/OfehDIfyt7

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With a handful of well-known #UK high street #retailers recently announcing #store closures, it’s vital that… https://t.co/0MrqMa0KBN

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The #GDPR will affect all #marketers and #consumers, giving the latter more power and control than ever before… https://t.co/tu2d7Gb4VN

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For cases where a mouse is unavailable to the user, it should be possible to navigate a #website using only a… https://t.co/WfG0J55JUx

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When it comes to #voice #search #digital #marketers should also focus on optimising for longer-tail queries and mor… https://t.co/9jUVWHyrYq

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#AMPs are designed specifically to make it easier for #developers to avoid common #coding issues that lead to slowe… https://t.co/OQBXoVdM34

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Get our top #tips on how #brands can build trust with their #consumers in our latest #blog https://t.co/df69UtipBk https://t.co/xkGdo9evTi

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There's no doubt that #AMPs have their merits, given that faster #webpages generally improve bounce rate and lead t… https://t.co/7NGqugun4o

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Research found a high correlation between #FeaturedSnippets and #voice #search #results https://t.co/uT0hG1biSg https://t.co/n2tLf8uhch

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Custom #illustrations and #infographics can bring #brands to life and make them appear more approachable to their u… https://t.co/qdELOurst1

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The real estate of a #Google page result is different now to what it used to be, and yet #SEO #marketers keep on us… https://t.co/uE9m36TYMU

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Just like the rest of us, #influencers have said things that they regret. The issue is they've said it on the inter… https://t.co/TZ1G6STUk3

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#Marketers shouldn’t ignore the “immense opportunity” presented by #Amazon global #marketplace and captive… https://t.co/x1wLK6uy7u

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Nowadays, #AI is already impacting our work and the way we lead our lives https://t.co/UP3gOKjMH4 https://t.co/gFO9TD6v11

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A 'show, don't tell' mentality is all about understanding that your #reader is there to get better at something - r… https://t.co/CmqFawybim

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Have a peek in the typical day of a #Digital #Designer at #Greenlight https://t.co/LLTHRGLT49 https://t.co/5aQ6Yo8MSD

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Blog Posts

Trust me: The importance of gaining trust

Trust me: The importance of gaining trust

As a Senior Content Strategist, I see the benefits of good content daily. Good content can do amazing things for a brand, it fuels SEO, draws relevant traffic to sites, and is also a key component in helping increase brand trust. But what is trust, and how can it be built and act as such a powerful tool for brands? Trust me, this is something worth getting to know more about.

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Our Paid Media Analyst talks us through #Youtube's custom intent #audience and #TrueView for Action #Ads features i… https://t.co/hyNxT15QVB

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By placing greater focus on #storytelling and engaging #audiences throughout their journey, we believe there needs… https://t.co/D8KELjK2J5

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#Google recently announced a major #update to its #ranking #algorithm for #mobile, which will see page #speed play… https://t.co/F99CYIxS27

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There’s a clear desire within the #PaidSearch industry to get to a place where we have a deeper understanding of th… https://t.co/Oo3m568w07

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#Search, as we know it today, will change irreversibly and competing to get onto page one of the #SERPs will be a t… https://t.co/xDfFBH5z0W

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A #UX/UI #designer's job is anchored around remembering that the #user is at the core of every decision she/he make… https://t.co/DT1L3PrPVb

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Offline and #online #channels can’t be viewed in isolation. A study by #Google unveiled that 72% of #consumers visi… https://t.co/y1VUauzGzy

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In #broadcasting, securing the right #ad spot for a #client is the top priority https://t.co/sREP2ZWO4D https://t.co/ylNbCiqjHl

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The #GDPR #directive puts in place robust requirements for gaining #consent, learn more in our #articlehttps://t.co/NP1OOoMNs9

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Many businesses are understanding the importance of #personalisation, #omnichannel #experiences, and delivering bra… https://t.co/OTCRFT8glg

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Consider baking expert opinions into the very heart of your #content #marketing efforts, and you'll have laid the g… https://t.co/kxiv901I8S

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#HTTPs might be even more important for #VoiceSearch than for other devices https://t.co/uT0hG1biSg https://t.co/tfCcZf55cK

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#Experiential #events can drive links from relevant #publications, which can help increase #brand #awareness and vi… https://t.co/9ckvhPTczq

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You can expect as many as 93% of #brands to choose #agencies based on their brand #safety policies and ability to s… https://t.co/5gPfCl48MP

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The better a #journalist knows you, the more likely it is that they'll be receptive to your efforts - read more in… https://t.co/00sq13Zsuk

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Industries such as #banking and #finance can truly benefit from telling a #story through #socialhttps://t.co/4zf4gkd4oW

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#Brands can make a splash #online by giving away advice for free. Leverage what you know, share a few trade secrets… https://t.co/Cgz7iNmFET

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The next few years will see the rise of #voice #search monetisation https://t.co/PutG3lFEIl https://t.co/NSGCjW0X8F

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The '#influencer industry' continues to constantly grow and become more saturated, and #bloggers and #vloggers alik… https://t.co/bCTR2RbN7V

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For a #campaign cycle, we can spend most of our time making really strong work to launch with, then spend a bit of… https://t.co/C7tJQKoyVF

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Featured snippets and answer boxes in #SERPs will continue to dominate https://t.co/edJGPm2zmu https://t.co/WnxPzBwI3c

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#Mobile #sites need to facilitate user journeys and allow people to accomplish what they intended to without encoun… https://t.co/oAJFUTZEea

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Your #website should be functional across a wide range of #platforms or #devices, such as low contrast screens or s… https://t.co/xM40dllo5G

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#Amazon’s sheer success in competitive #pricing and #logistical efficiency which is keeping #marketers up at night.… https://t.co/cEVNjGOJbT

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There's been a lot of speculation on the increased role #AMPs are going to play in the upcoming switch to #Google's… https://t.co/xAD0lBqyDY

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Currently, it’s being predicted that by 2050, we’ll have developed #AI as complex as the human mind… https://t.co/OLqcTNtRgI

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As more #consumers buy technology supported by #VirtualAssistants, adoption will grow, and so will the need for… https://t.co/mZPTsc9110

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Depending on which #affiliate #network you work with, the #UI can differ from poor to average, and the #data itself… https://t.co/1W3cB9DE0D

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