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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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#Metrics should always be taken into the consideration, and focusing on the best #influencer with the right… https://t.co/OaSeKUZwPQ

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We have the #technology to #retarget someone and follow up on their partially invested attention to a #TV #ad with… https://t.co/suJjc0rg61

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Users now have access to a wealth of #information at their fingertips, and can dedicate more time #online researchi… https://t.co/5tvGLDQngX

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In #PaidSearch, as we use #algorithms more, we need to strike a better balance between volume and control… https://t.co/cJZPrwl16H

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#Research shows that in over 40% of #voice #searches, featured snippets are provided as results… https://t.co/wa1cGI3qLV

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Traditional #affiliate #networks will further consolidate, and the actual differentiator will become the… https://t.co/fv5Pnxhooj

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If your site passes #Google's official #mobile friendly test, it shouldn't have troubles ranking, although this is… https://t.co/hPYVjzKsb0

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Blog Posts

An introduction to Amazon Marketing Services

An introduction to Amazon Marketing Services

Amazon Marketing Services (AMS) is Amazon’s self-serve paid search platform, which offers tools to help vendors run search campaigns on the brand’s website. Currently, AMS provides three different ad types to help advertise products and push sales on the Amazon platform.

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Find out what's it like to be a #CRO & #UX Executive at #Greenlight in our #blog https://t.co/qLP0IlJN9b https://t.co/dPeKnoS2sv

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As #readers, we tend to ditch a #post the minute we feel we're losing our grip on the subject matter. Read more in… https://t.co/BIS1v1OaIU

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Research carried out by #Twitter shows that an #influencer is almost as trusted as a friend when it comes to #brandhttps://t.co/Pj8b6ywrnT

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#Google is improving #YouTube's direct response #advertising performance with the addition of features… https://t.co/FXvqQcBMee

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#MachineLearning is one of the most exciting applications of #AI, and it’s certainly the easiest to apply directly… https://t.co/14OlGxSVGl

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The #messages sent out by a #brand should be consistent and original, and the most important thing is that it reson… https://t.co/GFgd46ZerQ

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We’re excited to see that #social as a channel is allowing greater opportunities for #ads to be engaging, to tell m… https://t.co/8T3u2xINYK

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Schema mark-ups don't seem to affect #voice #search #results https://t.co/uT0hG1biSg https://t.co/B6D2d1h1cx

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The #Web #Content Accessibility #Guidelines #WCAG underpin good accessibility based on four key #principles - find… https://t.co/oX2iJMAAp1

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#Marketers will have to optimise #keywords to match a more talkative style of searching, as well as written styles,… https://t.co/cRd3Y3E4hu

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The combination and careful application of #design styles can offer endless possibilities for #communicating differ… https://t.co/WIgm1T1uOT

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Write your #blog post like you might a walkthrough, or a step-by-step guide https://t.co/zC6pWcKSOX https://t.co/29FdwwM8OO

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What will the #digital world look like once we’ve developed a mind that can evolve faster than humans?… https://t.co/MSu1hj9ARM

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As the '#influencer industry' continues to constantly grow and become more saturated, #bloggers and #vloggers alike… https://t.co/3Fus6Byyh0

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Featured snippets and answer boxes in #SERPs will continue to dominate https://t.co/edJGPm2zmu https://t.co/fAUooofPOo

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Combining both traditional and #digital approaches to #PR is the best recipe for success https://t.co/5vn2ULAzDF https://t.co/eZlq97aQd3

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It’s important to maintain consistency across #channels in terms of #brand image, #slogans and #USPs, but it’s also… https://t.co/KaFhQtxg46

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#TrueView for Reach joins a list of initiatives from #YouTube to improve its #video #ad offerings and adapt to the… https://t.co/nNYQzeIad8

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Find out what the typical day of a #Digital #Designer looks like at #Greenlight https://t.co/LLTHRGLT49 https://t.co/H3ys15jFtV

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As more #consumers buy #technology supported by #virtual #assistants, adoption will grow, and so will the need for… https://t.co/bn9Y84zE57

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Lately, we've seen #brands and #designers experimenting with a combination of abstract, organic and geometric… https://t.co/9xaQlXgdVV

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#Marketers will have to optimise #keywords to match a more talkative style of #searching, as well as written styles… https://t.co/5enrSMioVN

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#Voice #search results pages are much faster than most #webpages https://t.co/uT0hG1biSg https://t.co/BfFVQfFmBN

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How does the typical day of a #CRO & #UX Executive look like? Find out in our latest #blog https://t.co/qLP0IlJN9b https://t.co/alF5pxtDZx

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In a #website #information and #UI components should always be clearly presented and defined https://t.co/Enz2PV7hOS https://t.co/Q9CYaDe4NC

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The old ways of #measuring #communications via column inches, impressions and #advertising value equivalencies are… https://t.co/dU8mnOD0Xg

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#Expert #partnerships must be given careful thought and consideration https://t.co/Tu5AHJMcKW https://t.co/ee1Y681t4B

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#Google provides #advertisers with the opportunity to add #performance #metrics to their #YouTube activity, encoura… https://t.co/Es7EaSGDkH

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There's no doubt that #AMPs have their merits, given that faster #webpages generally improve bounce rate and lead t… https://t.co/zWeyEliE0t

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In the #affiliate #marketing industry #technology-only providers have emerged far stronger compared to previous yea… https://t.co/f1EYMzD9EC

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There’s been a shift in #PaidSocial from traditional #product placement style #ads to #content-based #storytellinghttps://t.co/5QgQDM3MFN

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#Engage with your #audience, give them space to talk to you, and be sure to talk back to them. That will give a sen… https://t.co/GRPt4gHrzK

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#Digital #marketers should start focussing on optimising for longer-tail queries and more #conversational #languagehttps://t.co/d9PmnkeYLI

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#Experiential #events have the potential to drive #links from relevant #publications, which can help to increase… https://t.co/XDHTj0VDyA

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According to #Google over 50% of users will abandon a #mobile #site if it takes more than three seconds to load… https://t.co/Lq8BviKbnE

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#TrueView for Reach joins a list of initiatives from #YouTube to improve its #video #ad offerings and adapt to the… https://t.co/yQUwnI2HOv

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#Searches via #visual and #voice assistants are now becoming more and more part of the mainstream… https://t.co/ScJHyL2XVB

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If you're not producing top-tier #content that scratches a real itch, you won't keep #readers interested… https://t.co/G5DAVol5Cy

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In #PaidSearch we’re seeing an increase in the number of tools and #functionalities to #automate important daily ta… https://t.co/8e83nvEG9N

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RT @GLDigital: As more #consumers buy technology supported by #VirtualAssistants, adoption will grow, and so will the need for #measurement

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Our Senior #Creative #Developer discusses the key areas to focus on when it comes to #web #accessibility here… https://t.co/X2O7ULOip4

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Just like the rest of us, #influencers have said things that they regret. The issue is they've said it on the… https://t.co/KlYZE02wdx

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#AMP #articles are favoured by #Google, and even have their own top stories carousel at the top of #organichttps://t.co/qLj14NGUHA

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It's worth knowing the traditional #media landscape in order to #communicate your #digital #PR #campaign effectivel… https://t.co/4zZgQwkj52

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#Campaign cycles are shorter, and people want better #creative, more quickly. There’s a smarter way to make work, w… https://t.co/YgyCm2XRUo

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There's a place for expert #endorsement or opinion in #branded #content, but it must come across as genuine… https://t.co/o6M4zXGtbh

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#PRs will start embracing more #creative #visuals such as #images, #data visualisation and #infographics, and incor… https://t.co/chlLbnTVhQ

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All planner's #strategies for #TV #advertising should have #brand identity at their core https://t.co/sREP2ZWO4D https://t.co/whqAqCXC8F

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While #AI can make things easier, human logic will still need to determine the viability of work processes… https://t.co/2c9xvckR15

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#Youtube is adding features that will help create an unprecedented synergy between #search and #videohttps://t.co/2iM4VAR9LN

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#HTTPs might be even more important for #voice #search than for other devices, with 70.4% of voice search result… https://t.co/dkOvQXaRS3

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As more #consumers buy #technology supported by #virtual #assistants, adoption will grow, and so will the need for… https://t.co/Cnm1Mio7zv

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As #copywriters, translating words which sound like perfection to an individual, into a phrase that resonates with… https://t.co/LlaBFAIabs

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You can't expect for #trust to happen just by running one #marketing #campaign talking about all the good things yo… https://t.co/r4XAU5stju

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As we use #algorithms more, we need to strike a better balance between volume and control https://t.co/sqgGIEngES https://t.co/lxNIT6eJ0c

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Find out what's it like to be a Conversion Rate Optimisation & #UX Executive at #Greenlight in our #bloghttps://t.co/27PEFbNyEN

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#Google recently announced a major update to its #ranking #algorithm for #mobile, which will see #page #speed play… https://t.co/8gf271mlpC

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To show people why your methods make sense, draw on the #data. Whether that's a survey, a #marketing study, or a sc… https://t.co/TbCQU7jmCh

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In his latest #blog, our Paid Media Performance Director takes a closer look at #Youtube's #Trueview Reach… https://t.co/4MFng7cV4z

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What's it like to be a #Digital #Designer at #Greenlight? Find out in our #blog https://t.co/LLTHRGLT49 https://t.co/IgZOCxtxXc

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Although there are concerns about #Amazon’s sheer dominance in many #markets, many understand how Amazon can be use… https://t.co/FwKdFxNSnQ

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With #TrueView Acion ads #Google provides #advertisers with the opportunity to add #performance #metrics to their… https://t.co/AL7vAYe2H8

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#Google holds the largest percentage of people using its services for #product discovery and #shopping, but #Amazonhttps://t.co/60wYS8UMFh

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There’s a clear desire within #PaidSearch to get to a place where we have a deeper understanding of the impact and… https://t.co/9DEeLI2sYk

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Very proud to announce that we're finalists for the #RAR #Digital #Awards @AgencyRegister https://t.co/G3HhLrNIMf https://t.co/tDJF3ixAAF

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There's no right answer to whether #influencer #marketing should still be a top priority, because it really does de… https://t.co/BYUhx0p4Y3

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Press

Greenlight finalists at the RAR Digital Awards 2018

Greenlight finalists at the RAR Digital Awards 2018

This week, the RAR released the finalists of its annual RAR Digital Awards, which take into account the ratings from the RAR's extensive database of agencies to identify which ones are the highest rated by clients for digital services. We're pleased to announce that we're finalists in the following two categories: Effectiveness (100+ staff) and Service Delivery (100+ staff).

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#Influencers and #experts often come with their own dedicated fanbase or #audience https://t.co/Tu5AHJMcKW https://t.co/hkvmJk4Anv

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You can go above and beyond basic #mobile friendliness by converting your #site to #AMPs https://t.co/KCF8Mf7vNt https://t.co/QCZvDus1aE

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#Content needs to be at the heart of both #paid and organic #social #strategies https://t.co/VyGThANCYB https://t.co/9vHnEAFiez

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The easier your #web page is to read, the easier your #content will be returned on voice search results… https://t.co/a0ogRjPBx4

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82% of all #online #content will be #video by 2021 so brands need to start leveraging video more… https://t.co/1A6vUEYRhH

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In a bid to see site owners improve #mobile #experience, #Google recently introduced new #featureshttps://t.co/Yql13lQiv9

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The #search space is bound to get more competitive as often there'll be only one result to a question, which might… https://t.co/KJ6CueHRSf

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To highlight the growth of #visual #search, technology such as #Google Lens and #Pinterest Lens allow users to iden… https://t.co/th4mROuKq4

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We have the #technology to #retarget someone and follow up on their partially invested attention to a TV ad with so… https://t.co/uer2wMbSs0

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A good rule of thumb is that #customers should be able to get a sense of the #brand that has sent out the #messagehttps://t.co/5CxD7zjR41

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In a #website #information and #UI components should be clearly presented and defined https://t.co/Enz2PV7hOS https://t.co/NRyln4ZW2M

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The best way to leverage a given #expert is to deeply engrain them in your #content offering… https://t.co/EKOc8j7Yh1

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#AI will help us begin to unpick several problems faced in #programmatic #trading and, as it develops further, the… https://t.co/NeJsupMdza

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With the increasing move to #digital, the days of writing and distributing text-heavy #press releases and #pitchinghttps://t.co/v63wpfu0Ig

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The vast majority of us are looking to glean #knowledge #online, rather than #reading for enjoyment, as we might a… https://t.co/BQ1PGMitB0

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The very nature of #PaidSocial means you can personalise your message a lot more, and highlight why your #brand in… https://t.co/p3eqbU9T7l

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#Google is improving #YouTube's direct response #advertising #performance with the addition of new features - read… https://t.co/4LFwrG7zoA

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RT @twibbleio: @GLDigital great advice for #radio and #tv stations The Rapidly Changing Face Of Radio Listening https://t.co/Jy5gt80Qo0 via…

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RT @ergolefevre: RT @GLDigital: How does the typical day of a #CRO & #UX Executive look like? Find out in our latest #blog https://t.co/66m…

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RT @connected_path: Really thought provoking from @GLDigital on the dominance of Amazon. Liked the notion that maybe riding Amazon’s coatta…

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RT @CristinaTeijelo: .@GLDigital : #Amazon perceived as a threat by one third of retailers although it creates many opportunities https://t…

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RT @joesbloggers: Introducing our newest (and cutest) staff member - Frankie the office mascot ?? @GLDigital https://t.co/je5OmJBKOJ

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#Affiliate #networks need to step up their #technology stack https://t.co/fvAhFcMYzW https://t.co/FXOOyAUW0k

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Blog Posts

A closer look at Youtube's TrueView for Reach

A closer look at Youtube's TrueView for Reach

When YouTube launched its 'skippable ads' back in 2010, the idea was to prompt brands to create engaging content people would enjoy and choose to watch. The format has since grown to become one of YouTube's most popular ad formats, allowing advertisers to only pay for engaged users by giving them the choice to watch the ad or not.

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#Brands that start to 'test and learn' for #voice #search now will benefit in the long run, as it's not long until… https://t.co/ERpUuUN1w3

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#Domain authority (DA) is no longer the only #metric that needs to be considered for #blogs https://t.co/aMd761pXpf https://t.co/rH8Qyw0vvI

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How does the typical day of a #CRO & #UX Executive look like? Find out in our latest #blog https://t.co/qLP0IlJN9b https://t.co/v9jjVMr21X

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In #PaidSearch we’re seeing an increase in the number of tools and functionalities to #automate important daily tas… https://t.co/ZFMWARn0hr

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#HTTPs might be even more important for #voice #search than for other devices, with 70.4% of voice search result… https://t.co/EBwsFiEeDD

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It's an unfortunate truth that #consumers tend to take a #brand's messaging with a pinch of salt, because of course… https://t.co/gTC4plefQV

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With the development of the internet and the rise of #digital #media, along with society's decreased attention span… https://t.co/OfehDIfyt7

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With a handful of well-known #UK high street #retailers recently announcing #store closures, it’s vital that… https://t.co/0MrqMa0KBN

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The #GDPR will affect all #marketers and #consumers, giving the latter more power and control than ever before… https://t.co/tu2d7Gb4VN

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For cases where a mouse is unavailable to the user, it should be possible to navigate a #website using only a… https://t.co/WfG0J55JUx

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When it comes to #voice #search #digital #marketers should also focus on optimising for longer-tail queries and mor… https://t.co/9jUVWHyrYq

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#AMPs are designed specifically to make it easier for #developers to avoid common #coding issues that lead to slowe… https://t.co/OQBXoVdM34

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Get our top #tips on how #brands can build trust with their #consumers in our latest #blog https://t.co/df69UtipBk https://t.co/xkGdo9evTi

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There's no doubt that #AMPs have their merits, given that faster #webpages generally improve bounce rate and lead t… https://t.co/7NGqugun4o

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Research found a high correlation between #FeaturedSnippets and #voice #search #results https://t.co/uT0hG1biSg https://t.co/n2tLf8uhch

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Custom #illustrations and #infographics can bring #brands to life and make them appear more approachable to their u… https://t.co/qdELOurst1

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The real estate of a #Google page result is different now to what it used to be, and yet #SEO #marketers keep on us… https://t.co/uE9m36TYMU

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Just like the rest of us, #influencers have said things that they regret. The issue is they've said it on the inter… https://t.co/TZ1G6STUk3

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#Marketers shouldn’t ignore the “immense opportunity” presented by #Amazon global #marketplace and captive… https://t.co/x1wLK6uy7u

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Nowadays, #AI is already impacting our work and the way we lead our lives https://t.co/UP3gOKjMH4 https://t.co/gFO9TD6v11

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A 'show, don't tell' mentality is all about understanding that your #reader is there to get better at something - r… https://t.co/CmqFawybim

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Have a peek in the typical day of a #Digital #Designer at #Greenlight https://t.co/LLTHRGLT49 https://t.co/5aQ6Yo8MSD

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