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#Campaign cycles are shorter, and people want better #creative, more quickly. There’s a smarter way to make work, w… https://t.co/Db0dpNf5ge

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Very subtle changes in #content and #visuals can have a huge impact on your #website #pages https://t.co/qvO1QMltrr https://t.co/72iwL3K50N

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#Planner's #strategies should have #brand identity at their core. Read more in our #blog https://t.co/sREP2ZWO4D https://t.co/HChxqyvjjq

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Here are a few key #linking considerations we suggest internalising to get the most out of your #content and… https://t.co/XUpdqtKh30

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We're seeing a huge wave of #retailers create unique #experiences in-store to drive #consumers through their doors… https://t.co/Nt0tFtZR3L

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User engagement signals will feature increasingly prominently in #Google’s #ranking #algorithm in 2018… https://t.co/UoCtRwmCTQ

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When your day-to-day life revolves around #writing, spotting a worn-out old cliché can cause reflex eye-rolling and… https://t.co/0PoQW7KNDT

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Our Creative Director discusses whether everyone should be considered as an extension of the #marketing team in our… https://t.co/kDnfITMn6L

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For a #campaign cycle, we can spend most of our time making really strong work to launch with, then spend a bit of… https://t.co/Pzohb0QYqQ

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$5.6 billion will be spent programmatically in television, radio, cinema, and outdoor in the #US alone this year, m… https://t.co/4kEpqCDtAS

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A big part of the day-to-day life of any #content #marketer is considering how a piece of content will earn links f… https://t.co/07Eub08L0L

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How the #GDPR will balance the value exchange with #consumers https://t.co/GFzh73y4JR https://t.co/lCbR8RyndY

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Jump into the typical day of a Senior #SEO Consultant at #Greenlight, read more in our #blog https://t.co/xsc3Ox4VIc https://t.co/MsHE4pC1bJ

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Abstract, organic, and geometric #design styles will influence and shape the 2018's #digital design landscape… https://t.co/id4QReKtXq

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Learn more on the importance of #TV advertising, how it’s planned and bought, and how it can marry with digital act… https://t.co/mHYpI04YkY

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Whether it's through competitions, #content co-creation or promotions, prompting your audience to get involved is a… https://t.co/LulquuiLLA

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Advertisers fear that #Apple's intelligent tracking prevention feature will decimate business for smaller… https://t.co/Vsxvnw8HLe

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#RankBrain differs from the other #algorithms as it doesn't follow a strict set of rules created by humans, making… https://t.co/zNRSTNxapl

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Our Creative Director explains why the industry should focus on big #insights and smarter #creatives. Read more in… https://t.co/SYIFl7SsJq

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#PaidSocial has long been heralded as the ‘new way’ to tap into relevant users outside of search, thanks to its uni… https://t.co/4ljKtEPYzG

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There's a lot of time being put into #programmatic research lately, learn more in our #blog https://t.co/brcDzKuPaj https://t.co/fyO8Ezugfi

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2018 looks as though it’s set to see quite a significant change to the traditional #parameters of #SEOhttps://t.co/glICpGJkzp

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A #PaidMedia review of 2017, and what to expect for this year https://t.co/2buuf3uBZi https://t.co/1Pymwa0WN1

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#Experiential #events don't necessarily need to have an enormous #budget behind them to be a success… https://t.co/FpZPfLfWZQ

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#Marketers shouldn’t underestimate how the role of Dynamic Search #Ads is set to grow in 2018. Read the full articl… https://t.co/P8WgOZAgdB

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When it comes to expanding to new #markets, #translating #campaigns into multiple languages is very time-consuming… https://t.co/6DfwfP8fl7

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There're a lot of #writing hangovers which people carry with them. Read more in our blog https://t.co/c8grS0WtRs https://t.co/xgrOkxeLuM

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Make sure you keep on top of #SEO recommendations so you're protected from any #algorithmic impacts… https://t.co/l01qaqKtuQ

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In #digital #design new ideas or #creative recycling of older #ideas keep popping up as #brands push to attract the… https://t.co/DexL87jJoC

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In 2018 #AI will continue to be built into agency, technology and partners’ sales strategies https://t.co/UP3gOKjMH4 https://t.co/xXQamyXvLg

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Get all our experts' #digital #predictions summed up in our latest #video https://t.co/0WvehnNOom https://t.co/XAjNaMTNXW

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#Influencer marketing enables advertisers to tap into the aspirational intent of #socialmedia and allows #brands to… https://t.co/mWsCMP6hR2

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The use of #data-driven planning strategies in #TV advertising allows planners to gather information about viewers… https://t.co/kBWLOclUBd

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Jump into the typical day of an #Affiliate Marketing Manager at #Greenlight. Read more in our #bloghttps://t.co/Yksx7maQHm

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What #brands can get from an #influencers #partnership discussed in our #blog https://t.co/Tu5AHJMcKW https://t.co/HCqrbdwilh

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Having #data at your fingertips is key to gain an understanding into the success and any weaknesses in #targeting s… https://t.co/VhAGpnF0Fx

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#Marketers should develop a strong understanding of how to work within the #GDPR regulations, and how to use them a… https://t.co/IqyF3BP8rC

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Magazine

Big Ideas Are Dinosaurs & Our Creative Will Get Smarter

Big Ideas Are Dinosaurs & Our Creative Will Get Smarter

Once upon a time, there was this thing called a ‘big idea’. It was a central theme, which entire campaigns were built on. TV, print, outdoor, the lot. It ran as straight as a laser beam, dead centre through the core of all the creative executed from it. Nothing deviated from its path, and it worked, back then.

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What does #creativity in #marketing look like today? Find out in our latest #podcast #greencasthttps://t.co/fwS1aXMcbg

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In the #digital age, most #PR pitches are executed over email - and with the surge in content, cutting through the… https://t.co/1LZguY0Jxc

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Dave Trott explains the difference between #styling and #creativity, noting that these concepts are often confused… https://t.co/AsJT728vhZ

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Our #PaidMedia team explain why #influencer marketing will dominate the #PaidSocial industry this year… https://t.co/DziZ32zll8

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See us speak at @MWLive18 in a session aimed to equip marketers with the mindset and techniques required to steer b… https://t.co/2y63vXH9uM

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67% of the world's #display #advertising will be #programmatic by 2019. Learn more in our #bloghttps://t.co/SwVE7ZSdLH

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The demand for greater #audience #insight is immense. Yet, as #algorithms are used more, marketers do risk becoming… https://t.co/8MhmC0XQHw

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A breakdown of #Facebook’s cross-border #insights solutions presented in our #blog https://t.co/dR7KpNKpmZ https://t.co/TNRLdMSzxX

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2018 looks to be a very promising year as far as #PaidMedia developments go. Learn more in our #bloghttps://t.co/4pjxyRghYC

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#SEOs should look into #content marketing strategies to shore up organic #traffic levels, and place higher emphasis… https://t.co/pvTNF94pq1

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With the increasing move to #digital, the days of writing and distributing text-heavy #press releases and pitching… https://t.co/NPbYhpOV9d

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#Algorithms will become more powerful and accurate, and #consumers will also become savvier and develop a better un… https://t.co/h73UXpyOeI

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#Experiential #events can help you drive links from relevant publications, which can help to increase #brandhttps://t.co/aIgc3COHgR

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Find out what is it like to be a Senior SEO Consultant at Greenlight in our “A day in the life of a…” #bloghttps://t.co/VaxYLHeOqe

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Internal #links enable #webmasters to use the power of their own #websites, channelling all that hard-earned extern… https://t.co/xUacAzQ715

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#AI-fuelled technology will make use of all #digital channels, so that they work together to drive optimum ROIs for… https://t.co/lc1KhXPb1F

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What are the top #design #trends for 2018? Find out in our #blog https://t.co/BspOoSD8vz https://t.co/WUVNbWjqf2

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Are we ready for #SERPs to be transformed by #AI? https://t.co/FYcMAOjCcq https://t.co/NNwhv5cLJH

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Get a sum up of our experts' #digital #predictions in our latest #video https://t.co/0WvehnNOom https://t.co/FMRlYhbDFj

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The #GDPR will change the dynamics of marketing interaction with audiences and will impact how #consumers think abo… https://t.co/pIkQBzjQwH

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Jump into the typical day of a Senior #SEO Consultant at #Greenlight in our latest "A day in the life of a..."… https://t.co/ICkIMqzFTC

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Come and see us at @MWLive18 presenting on how #brands can be successful #online, even when the landscape they're o… https://t.co/iL9RBpu8Yc

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Having #data at your fingertips is key to gain an understanding into the success and any weaknesses in #targeting s… https://t.co/YEUYO6LOuy

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Moving forward #SEOs should start considering alternative KPIs to measure performance https://t.co/edJGPm2zmu https://t.co/jl1FX5ViEO

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There's a lot of time being put into #programmatic #research lately. Find out more in our #bloghttps://t.co/upIEFRnOy5

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It's an unfortunate truth that #consumers tend to take a #brand's messaging with a pinch of salt, because of course… https://t.co/a5HBKpFM4h

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For #content marketing to truly work in the wider sense, it’s crucial to think of the expanding reach your content… https://t.co/iBMYN9RHJV

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#Tbt to the main changes in the #PaidMedia industry in 2017 https://t.co/2buuf3uBZi https://t.co/WTg0uIRfs1

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#Facebook's Save Locations tool allows to save groups of countries when setting up #targeting, which helps increasi… https://t.co/TLZGMR7AJx

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While the value of #Instagram is clear, #digital #marketers need to research how it would best serve their target… https://t.co/nnyqCphdSn

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The #GDPR directives provide a clear indication of how to engage with target #consumers without over-relying on… https://t.co/7r4He9IgmM

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It is now so important that marketers have an abstract understanding of how #machinelearning works. Read the full a… https://t.co/c31yZB1g1p

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#Facebook and #Instagram users have shorter attention spans and less time, therefore #advertisers have to capture t… https://t.co/luMeNeJYig

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What's great about #experiential #events is that they offer the opportunity to have physical interaction with the… https://t.co/5XuBKUGHDM

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#TV #advertising agencies are opening up to more #data-driven planning #strategies https://t.co/sREP2ZWO4D https://t.co/nW1SeMcOzy

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When designing a #website one of the key goals is to craft engaging #pages with clear calls-to-action… https://t.co/20OenYsG9K

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The impact of #Apple's intelligent tracking prevention feature on #display #retargeting activity discussed in our… https://t.co/AGqwcWRjJ6

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Read our Content & Engagement teams' predictions #article which covers key #content marketing, #strategy, and… https://t.co/dix0P2Q2y1

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Focus on the #content consumer - as opposed to the brand or search engine - will begin to grow, as will the quality… https://t.co/fNz1eArigE

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Find out what's like to be an #Affiliate #Manager at #Greenlight in our #dayinthelifeof #bloghttps://t.co/Ty2Ir2dfrI

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RT @InformationAge: Businesses can’t ignore the power of #machinelearning https://t.co/OCLFuwH5Gd @GLDigital https://t.co/F9LxpCgXXV

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Everyone has their own idea about what good #writing is. And every #audience responds to different tones of voice i… https://t.co/3Sg4JwhD9c

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What are the key factors to consider when it comes to #TV #advertising #strategy? Find out in our #podcasthttps://t.co/8Qtp3ns4SK

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#Google's #AI system consists of deep neural networks of hardware and software designed to approximate the web of n… https://t.co/VXolJpdWTv

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Having #algorithms that can determine intent and inform targeting based on #data is powerful – not only for scienti… https://t.co/76mMLktDWn

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An #influencer is almost as trusted as a friend when it comes to #brand #endorsement https://t.co/Tu5AHJMcKW https://t.co/QKeVXQBNCX

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Featured snippets and answer boxes in #SERPs will continue to dominate, and we’ll find it harder than ever to dr… https://t.co/yubYl9DIFa

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#Automated #trading is an attractive option for running multichannel, large-scale campaigns, and makes picking up… https://t.co/ecrdoH73UH

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Lately, we've seen #brands and #designers experimenting with a combination of abstract, organic and geometric desig… https://t.co/l96TP8AlZL

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With the #GDPR directives a greater level of #trust and engagement will be needed for #consumers to be willing to r… https://t.co/WUtr1I8JvT

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#AI will allow #advertisers to optimise based on a holistic, end-to-end view of performance, using deterministic… https://t.co/iDTRLGWFKf

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Our Paid Media Director and Head of Paid Search will be speaking at @MWLive18 highlighting why businesses must trul… https://t.co/BkhAZCsg9N

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Have a sneak peek of our experts' #digital #predictions in our latest #video https://t.co/0WvehnNOom https://t.co/pKWTh075Uq

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Our Senior #SEO Consultant talks us through a typical day in her life at #Greenlight https://t.co/xsc3Ox4VIc https://t.co/ovs4gV5IxZ

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Magazine

The Year Content Will Stop Following And Will Start Leading

The Year Content Will Stop Following And Will Start Leading

Up until now, content has been a ‘product’ used to support the more traditional aspects of marketing campaigns. But as we move into 2018, we anticipate seeing a sea change here, where content will become part of the offering itself for many brands, whatever their core business is.

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The obsession for #data arising from the growing influence of machines, creates the need for skilled professionals… https://t.co/4ft7dgtWDt

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2017 brought some interesting and big changes in the #PaidMedia industry https://t.co/2buuf3uBZi https://t.co/MFOBqlH8Rl

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It’s important to maintain consistency across channels in terms of #brand image, slogans and #USPs, but it’s… https://t.co/UIGACnOK0M

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