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Jump into the typical day of a Senior #SEO Consultant at #Greenlight, read more in our #blog https://t.co/xsc3Ox4VIc https://t.co/S8BIjpqZiA

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Blog Posts

A day in the life of a… Digital Designer

A day in the life of a… Digital Designer

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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#Google, #Bing, #Facebook… all these platforms are continually launching new betas and creating new #features to he… https://t.co/vlPEjr9b9C

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There's a place for expert #endorsement or opinion in #branded #content, but it must come across as genuine… https://t.co/UhZ3y02UAp

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Translating #words which sound like perfection to an individual, into a phrase that resonates with an #audience, ca… https://t.co/g77ry51NNF

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Our Senior #Digital Designer discusses the #marketing techniques you can apply to #website pages… https://t.co/DlqUWya9uT

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In #PaidSocial we’re seeing a lean towards #video formats, which allow #advertisers to put their #products in multi… https://t.co/vXJnrMgTgL

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Geometric shapes have been present in #digital #design for a while, and have been very effective so far… https://t.co/G0MxxPMjiA

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Our #Data & Insights Senior Strategy Manager discusses the #GDPR directive and what it means for businesses and the… https://t.co/2E571YXFi9

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RT @MWLive18: Excited to have @GLDigital Paid Media Director & Head of Paid Search speaking at #MWLive https://t.co/irQBQez49m https://t.co…

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2018 will see an increase in focus on the #accountability, #transparency and #ethics employed within the #PR indust… https://t.co/oIvDSZlm1y

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The third age of consumption, which begun during the 2008 financial crisis, was the first time our core #consumerhttps://t.co/wuJ7AqXzI1

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Our Creative Director, sits down to discuss whether everyone should be considered as an extension of the #marketinghttps://t.co/w59QGkB8t5

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While #digital #PR is a very valuable channel, traditional aspects of PR are still crucial for success. Find out wh… https://t.co/IzMv8QZtuU

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Find out how #international #businesses can reach global #audiences more easily in our #blog https://t.co/dR7KpNKpmZ https://t.co/RIFugVPSpk

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#AI has been transforming #Google's #search #rankings for over two years now, and it's only going to keep on gettin… https://t.co/QrwHRgt4YT

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While a lot of #brands and #advertisers have been taking their work in-house, the increase in #programmatichttps://t.co/LQzDUadsk7

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See our Paid Media Director and Head of Paid Search present on the Marketing Transformation stage @MWLive18https://t.co/De75b9b9lK

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All good big #ideas have a big #insight behind them - learn more in our #article https://t.co/5ID6oeIOlN https://t.co/k5GYRwPrDg

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#Experiential #events are a great way to showcase your #brand as being approachable and fun, without always requiri… https://t.co/1tgjZ3sfYV

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Ever wondered what's like to be an #Affiliate #Manager at #Greenlight? Find out in our #blog https://t.co/QKdUhJupbF https://t.co/5bD2fanZQO

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#PRs will start embracing more #creative #visuals - images, data #visualisation, #infographics - and incorporating… https://t.co/F2NHJcQm74

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Many contemporary #brands are creating interesting, unique, and attention-grabbing #website #pageshttps://t.co/WNjzxQb8SL

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The #GDPR and #ePrivacy #regulations will restrict the way #data is obtained and processed, as well as the technolo… https://t.co/x7lmZCfK6j

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Magazine

Are You GDPR Ready?

Are You GDPR Ready?

The General Data Protection Regulation (GDPR), is probably one of the most important legal changes that’ll hit the digital landscape in 2018; and even though most customers might not be fully aware of it, digital marketers are taking full notice.

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A look a the main #paidmedia features of 2018 so far https://t.co/2buuf3uBZi https://t.co/30ZCeaopfq

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If you're looking for #SEO benefits, #influencer #partnerships aren't as simple as posting an image of a celeb next… https://t.co/58QrlNRh5A

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In our latest #video our experts discuss what they believe will be big in #digital and #commerce in 2018… https://t.co/4CtwDz2tPn

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#Creativity is about questioning and understanding underlying issues or problems to be solved, and then developing… https://t.co/ThHgNmfF2a

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There’s been a shift in the industry from traditional product placement style #paidsocial #ads to #content-based… https://t.co/UR1Y7FEnIJ

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#Campaign cycles are shorter, and people want better #creative, more quickly. There’s a smarter way to make work, w… https://t.co/Db0dpNf5ge

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Very subtle changes in #content and #visuals can have a huge impact on your #website #pages https://t.co/qvO1QMltrr https://t.co/72iwL3K50N

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#Planner's #strategies should have #brand identity at their core. Read more in our #blog https://t.co/sREP2ZWO4D https://t.co/HChxqyvjjq

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Here are a few key #linking considerations we suggest internalising to get the most out of your #content and… https://t.co/XUpdqtKh30

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We're seeing a huge wave of #retailers create unique #experiences in-store to drive #consumers through their doors… https://t.co/Nt0tFtZR3L

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User engagement signals will feature increasingly prominently in #Google’s #ranking #algorithm in 2018… https://t.co/UoCtRwmCTQ

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When your day-to-day life revolves around #writing, spotting a worn-out old cliché can cause reflex eye-rolling and… https://t.co/0PoQW7KNDT

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Our Creative Director discusses whether everyone should be considered as an extension of the #marketing team in our… https://t.co/kDnfITMn6L

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For a #campaign cycle, we can spend most of our time making really strong work to launch with, then spend a bit of… https://t.co/Pzohb0QYqQ

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$5.6 billion will be spent programmatically in television, radio, cinema, and outdoor in the #US alone this year, m… https://t.co/4kEpqCDtAS

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A big part of the day-to-day life of any #content #marketer is considering how a piece of content will earn links f… https://t.co/07Eub08L0L

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How the #GDPR will balance the value exchange with #consumers https://t.co/GFzh73y4JR https://t.co/lCbR8RyndY

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Jump into the typical day of a Senior #SEO Consultant at #Greenlight, read more in our #blog https://t.co/xsc3Ox4VIc https://t.co/MsHE4pC1bJ

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Abstract, organic, and geometric #design styles will influence and shape the 2018's #digital design landscape… https://t.co/id4QReKtXq

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Learn more on the importance of #TV advertising, how it’s planned and bought, and how it can marry with digital act… https://t.co/mHYpI04YkY

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Whether it's through competitions, #content co-creation or promotions, prompting your audience to get involved is a… https://t.co/LulquuiLLA

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Advertisers fear that #Apple's intelligent tracking prevention feature will decimate business for smaller… https://t.co/Vsxvnw8HLe

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#RankBrain differs from the other #algorithms as it doesn't follow a strict set of rules created by humans, making… https://t.co/zNRSTNxapl

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Our Creative Director explains why the industry should focus on big #insights and smarter #creatives. Read more in… https://t.co/SYIFl7SsJq

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#PaidSocial has long been heralded as the ‘new way’ to tap into relevant users outside of search, thanks to its uni… https://t.co/4ljKtEPYzG

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There's a lot of time being put into #programmatic research lately, learn more in our #blog https://t.co/brcDzKuPaj https://t.co/fyO8Ezugfi

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2018 looks as though it’s set to see quite a significant change to the traditional #parameters of #SEOhttps://t.co/glICpGJkzp

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A #PaidMedia review of 2017, and what to expect for this year https://t.co/2buuf3uBZi https://t.co/1Pymwa0WN1

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#Experiential #events don't necessarily need to have an enormous #budget behind them to be a success… https://t.co/FpZPfLfWZQ

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#Marketers shouldn’t underestimate how the role of Dynamic Search #Ads is set to grow in 2018. Read the full articl… https://t.co/P8WgOZAgdB

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When it comes to expanding to new #markets, #translating #campaigns into multiple languages is very time-consuming… https://t.co/6DfwfP8fl7

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There're a lot of #writing hangovers which people carry with them. Read more in our blog https://t.co/c8grS0WtRs https://t.co/xgrOkxeLuM

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Make sure you keep on top of #SEO recommendations so you're protected from any #algorithmic impacts… https://t.co/l01qaqKtuQ

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In #digital #design new ideas or #creative recycling of older #ideas keep popping up as #brands push to attract the… https://t.co/DexL87jJoC

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In 2018 #AI will continue to be built into agency, technology and partners’ sales strategies https://t.co/UP3gOKjMH4 https://t.co/xXQamyXvLg

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Get all our experts' #digital #predictions summed up in our latest #video https://t.co/0WvehnNOom https://t.co/XAjNaMTNXW

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#Influencer marketing enables advertisers to tap into the aspirational intent of #socialmedia and allows #brands to… https://t.co/mWsCMP6hR2

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The use of #data-driven planning strategies in #TV advertising allows planners to gather information about viewers… https://t.co/kBWLOclUBd

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Jump into the typical day of an #Affiliate Marketing Manager at #Greenlight. Read more in our #bloghttps://t.co/Yksx7maQHm

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What #brands can get from an #influencers #partnership discussed in our #blog https://t.co/Tu5AHJMcKW https://t.co/HCqrbdwilh

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Having #data at your fingertips is key to gain an understanding into the success and any weaknesses in #targeting s… https://t.co/VhAGpnF0Fx

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#Marketers should develop a strong understanding of how to work within the #GDPR regulations, and how to use them a… https://t.co/IqyF3BP8rC

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Magazine

Big Ideas Are Dinosaurs & Our Creative Will Get Smarter

Big Ideas Are Dinosaurs & Our Creative Will Get Smarter

Once upon a time, there was this thing called a ‘big idea’. It was a central theme, which entire campaigns were built on. TV, print, outdoor, the lot. It ran as straight as a laser beam, dead centre through the core of all the creative executed from it. Nothing deviated from its path, and it worked, back then.

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What does #creativity in #marketing look like today? Find out in our latest #podcast #greencasthttps://t.co/fwS1aXMcbg

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In the #digital age, most #PR pitches are executed over email - and with the surge in content, cutting through the… https://t.co/1LZguY0Jxc

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Dave Trott explains the difference between #styling and #creativity, noting that these concepts are often confused… https://t.co/AsJT728vhZ

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Our #PaidMedia team explain why #influencer marketing will dominate the #PaidSocial industry this year… https://t.co/DziZ32zll8

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See us speak at @MWLive18 in a session aimed to equip marketers with the mindset and techniques required to steer b… https://t.co/2y63vXH9uM

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67% of the world's #display #advertising will be #programmatic by 2019. Learn more in our #bloghttps://t.co/SwVE7ZSdLH

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The demand for greater #audience #insight is immense. Yet, as #algorithms are used more, marketers do risk becoming… https://t.co/8MhmC0XQHw

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A breakdown of #Facebook’s cross-border #insights solutions presented in our #blog https://t.co/dR7KpNKpmZ https://t.co/TNRLdMSzxX

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2018 looks to be a very promising year as far as #PaidMedia developments go. Learn more in our #bloghttps://t.co/4pjxyRghYC

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#SEOs should look into #content marketing strategies to shore up organic #traffic levels, and place higher emphasis… https://t.co/pvTNF94pq1

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With the increasing move to #digital, the days of writing and distributing text-heavy #press releases and pitching… https://t.co/NPbYhpOV9d

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#Algorithms will become more powerful and accurate, and #consumers will also become savvier and develop a better un… https://t.co/h73UXpyOeI

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#Experiential #events can help you drive links from relevant publications, which can help to increase #brandhttps://t.co/aIgc3COHgR

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Find out what is it like to be a Senior SEO Consultant at Greenlight in our “A day in the life of a…” #bloghttps://t.co/VaxYLHeOqe

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Internal #links enable #webmasters to use the power of their own #websites, channelling all that hard-earned extern… https://t.co/xUacAzQ715

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#AI-fuelled technology will make use of all #digital channels, so that they work together to drive optimum ROIs for… https://t.co/lc1KhXPb1F

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What are the top #design #trends for 2018? Find out in our #blog https://t.co/BspOoSD8vz https://t.co/WUVNbWjqf2

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Are we ready for #SERPs to be transformed by #AI? https://t.co/FYcMAOjCcq https://t.co/NNwhv5cLJH

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Get a sum up of our experts' #digital #predictions in our latest #video https://t.co/0WvehnNOom https://t.co/FMRlYhbDFj

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The #GDPR will change the dynamics of marketing interaction with audiences and will impact how #consumers think abo… https://t.co/pIkQBzjQwH

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Jump into the typical day of a Senior #SEO Consultant at #Greenlight in our latest "A day in the life of a..."… https://t.co/ICkIMqzFTC

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Come and see us at @MWLive18 presenting on how #brands can be successful #online, even when the landscape they're o… https://t.co/iL9RBpu8Yc

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Having #data at your fingertips is key to gain an understanding into the success and any weaknesses in #targeting s… https://t.co/YEUYO6LOuy

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Moving forward #SEOs should start considering alternative KPIs to measure performance https://t.co/edJGPm2zmu https://t.co/jl1FX5ViEO

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There's a lot of time being put into #programmatic #research lately. Find out more in our #bloghttps://t.co/upIEFRnOy5

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It's an unfortunate truth that #consumers tend to take a #brand's messaging with a pinch of salt, because of course… https://t.co/a5HBKpFM4h

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For #content marketing to truly work in the wider sense, it’s crucial to think of the expanding reach your content… https://t.co/iBMYN9RHJV

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#Tbt to the main changes in the #PaidMedia industry in 2017 https://t.co/2buuf3uBZi https://t.co/WTg0uIRfs1

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#Facebook's Save Locations tool allows to save groups of countries when setting up #targeting, which helps increasi… https://t.co/TLZGMR7AJx

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While the value of #Instagram is clear, #digital #marketers need to research how it would best serve their target… https://t.co/nnyqCphdSn

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The #GDPR directives provide a clear indication of how to engage with target #consumers without over-relying on… https://t.co/7r4He9IgmM

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It is now so important that marketers have an abstract understanding of how #machinelearning works. Read the full a… https://t.co/c31yZB1g1p

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#Facebook and #Instagram users have shorter attention spans and less time, therefore #advertisers have to capture t… https://t.co/luMeNeJYig

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What's great about #experiential #events is that they offer the opportunity to have physical interaction with the… https://t.co/5XuBKUGHDM

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#TV #advertising agencies are opening up to more #data-driven planning #strategies https://t.co/sREP2ZWO4D https://t.co/nW1SeMcOzy

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