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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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What's it like to be a #CRO & #UX executive at Greenlight? Find out in our blog https://t.co/qLP0IlJN9b https://t.co/vRSss3Zmta

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Listen to our #podcast to find out how volatile and uncertain times can impact #paidmedia https://t.co/Znwe1IowW3 https://t.co/ea0uHSe9sq

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Unique #data insights are highly valuable to businesses, and deliver real impact and results when used to inform… https://t.co/Z8GuIEN9zo

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When it comes to #PPC optimisations testing is key. Check out our latest article for a talk through the main tests… https://t.co/c3cYnEYK93

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TrueView for Reach joins a list of initiatives from #YouTube to improve its #video #ad offerings and adapt to the c… https://t.co/hF68SwvaEf

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Tools such as Celtx help ease some of the most challenging parts of #video production, leaving video creatives free… https://t.co/48bBo514uc

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In #paidsearch, granularity is at the base of a solid account build; get it right, and future additions and updates… https://t.co/PQ20JYulgS

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Find out how we helped Furniture Village along in its #digitaltransformation journey thanks to our customer-centric… https://t.co/V3cRCQ5tSm

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Don't miss our Head of Affiliates speaking on a #panel at this year's #PILIVE18 event, covering the changing of the… https://t.co/yOByst8HRV

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You should do your research to make sure any #podcasts you want to guest on are being listened to by your target… https://t.co/GfF9AQLvHV

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As the amount of #data grows, help is needed to understand its meaning. Find out more on how data can drive #brandshttps://t.co/BjP8RGPWp8

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As #mobile continues to increase in importance within #digital, #Google is putting plans in place for #marketers an… https://t.co/GkBdI9OdHE

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The best way to first approach #Amazon Marketing Services is by starting with sponsored products, as these #ads hav… https://t.co/22KOkNxXBm

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Have a peek into the typical day of a #Content Strategy Manager at #Greenlight. Find out more in our #bloghttps://t.co/GfmxPD7KPw

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#HTTPs might be even more important for #voicesearch than for other devices. Learn more in our #bloghttps://t.co/XFKelxXArm

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How can you build trust to act as a powerful tool for your #brand? Find out in our #blog https://t.co/df69UtipBk https://t.co/6rJPQtvqcV

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When #PPC and #SEO channels are at the top of the page, it makes sense to consider if your investment in… https://t.co/XNPxCHtx27

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Our CEO @AndreasPouros explains why legacy high street businesses like Homebase and House of Fraser are dropping li… https://t.co/SMeiclRAaF

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Digital marketers are aware that #voicesearch will impact their strategies,?but 29% aren’t actively doing anything… https://t.co/fR7YrOThoN

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Our Production Director looks into the benefits of using #video production collaboration tool, Celtx, in his blog… https://t.co/QSQg1mcI4v

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We're very excited about this year's #FoM18 where we'll be speaking about how #data informs customer experience str… https://t.co/FSFvaAvUyQ

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Understand why integrating organic and paid #search helps drive true efficiency via @PerformanceINhttps://t.co/QavYA3FtOw

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Our tips, insights, and #strategies on what it takes to get your #paidsearch activity optimised and performing to i… https://t.co/po6OjliAIQ

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How we improved the #online #customer #experience for Furniture Direct explained by its Multichannel Director in ou… https://t.co/DSPX4KR4iM

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Find out how the #performance #marketing funnel is evolving at this year's #PILIVE18 event where our Head of Affili… https://t.co/ToEuLRThSS

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When it comes to developing your #paidsearch #strategy, you need to get your account foundations right before build… https://t.co/uXqaeUvxHZ

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We've got some exciting roles open at Greenlight for anyone looking to work in a fast-paced, exciting work environm… https://t.co/5zGD3cWEUo

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Here's how #podcasts can help with your #SEO efforts https://t.co/ZcHkwKS9rT https://t.co/V4UVcEa0P7

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Understand how to get the most out of your #paid and #organic #search activity in our Paid Media Manager's blog via… https://t.co/wjjRoQQezk

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Thrilled that our very own Bea Patman, Client Partner at Greenlight, was included in this year's @TheDrumhttps://t.co/csSmBhlmSW

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How we improved Furniture Village's #online #customer #experience explained by its Multichannel Director in our new… https://t.co/1HkUtytD0h

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Our Paid Media Manager explains exactly how to create the perfect foundations for your #paid #search accounts in hi… https://t.co/KSoF6rCfiD

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Looking forward to seeing our Head of #Affiliates speak at this year's #PILIVE18 event, where he'll join a panel to… https://t.co/xhAONSuXhR

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We've got some exciting open roles for anyone who's looking to join a fast-paced, fun, and exciting #digital agency… https://t.co/a3EkyZeK9I

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Find out what it's like to be a #Content #Strategy Manager at Greenlight in our #dayinthelifeof blog… https://t.co/koZiWuUEl6

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Get our #paidsearch experts' tips & insights on how to create a winning #strategy in our latest magazine… https://t.co/mwRSRueYG7

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Magazine

SaaS Providers Are Growing As Affiliate Networks Stagnate

SaaS Providers Are Growing As Affiliate Networks Stagnate

Earlier this year, I predicted that in order for traditional affiliate networks to remain relevant in an increasingly fragmented and crowded tech provider marketplace, they’d need to evolve their tech stack. So far this year, most affiliate networks are still ostensibly offering simple tracking, reporting, and payment services, but there are some exceptions.

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Let's go back to basics - find out how to lay the right foundations for your #paidsearch accounts in our latest… https://t.co/ZqxjfgTDJj

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The latest insights, strategies, and best practices in #paidsearch all outlined in our latest #magazinehttps://t.co/yAQylbUomH

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Find out how to lay the perfect foundations for your #paidsearch accounts thanks to our Paid Media Manager's tips… https://t.co/NtKDpu1iKI

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How should #data inform your #customer #experience #strategy? We'll be tackling the topic in full at this year's… https://t.co/EzzIIcsBnC

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Why it's time for two world's to collide - here's how to get the most our of #paid and #organic #search activity vi… https://t.co/C9oimZO72b

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Magazine

The Ever-Changing Digital PR Landscape

The Ever-Changing Digital PR Landscape

Earlier this year, we assessed a few PR trends for 2018, including the continuous decline of print media, the preference (and possible requirement) for an expanded skill set, the new and improved ways of measuring the effect of digital coverage, and the increased need for accountability and transparency in PR. Now that we’re more than half way into the year, it’s time to see where these trends and predictions stand.

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Maximise #efficiencies & #engagement with key audiences thanks to our experts' tips on how to get your #paidsearchhttps://t.co/N7nR1Xvt4d

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Blog Posts

Avoiding algorithmic bias in programmatic display: An introduction

Avoiding algorithmic bias in programmatic display: An introduction

According to the Cambridge dictionary, algorithms are ‘a set of mathematical instructions that must be followed in a fixed order, and that, especially if given to a computer, will help to calculate an answer to a mathematical problem’. In order to benefit from the efficiencies that algorithms can bring to marketing, it’s important to avoid algorithmic bias, which occurs when a computer reflects the implicit values of the humans who are programming the algorithm, therefore influencing the outcome in some way.

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Our very own Bea Patman, Client Partner at Greenlight, has made it onto @TheDrum #50WomenUnder30 list for 2018, and… https://t.co/J8e4C3Xzlq

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In our latest #video, Furniture Village's Multichannel Director explains why creating a #customer first online stor… https://t.co/dZhJL8WeJf

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When it comes to developing a sound #paidsearch #strategy, it's key to get your account foundations right before bu… https://t.co/6zIQTXS2u7

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Find out how the #performance #marketing funnel is evolving at the #PILIVE18 panel where our Head of Affiliates, Ma… https://t.co/JhAS7Mv13t

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Find out how to make the most of your #paid and #organic #search activity with our Paid Media Manager's article via… https://t.co/VBR0LIL6sS

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Find out what it's like to be a #CRO (Conversion Rate Optimisation) & #UX executive at Greenlight in our blog… https://t.co/9WX7snh9y5

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Our SEO Performance Director highlights the core #voice #search ranking factors #marketers need to know about… https://t.co/APVZqfP3rh

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Here's how #podcasts can be used to boost your #search #rankings https://t.co/ZcHkwKS9rT https://t.co/xdVMNue3sG

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Excited to announce that our Head of Affiliates, Matt Brown, will be speaking on a #panel at this year's #PILIVE18https://t.co/IqMlfNZZZl

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Here's how to craft the perfect account for your #paid #search & #Shopping activity https://t.co/AAr90euJ4G https://t.co/VS1yNp1fuh

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