WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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What's it like to be a #CRO & #UX executive at Greenlight? Find out in our blog https://t.co/qLP0IlJN9b https://t.co/vRSss3Zmta

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Listen to our #podcast to find out how volatile and uncertain times can impact #paidmedia https://t.co/Znwe1IowW3 https://t.co/ea0uHSe9sq

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Unique #data insights are highly valuable to businesses, and deliver real impact and results when used to inform… https://t.co/Z8GuIEN9zo

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When it comes to #PPC optimisations testing is key. Check out our latest article for a talk through the main tests… https://t.co/c3cYnEYK93

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TrueView for Reach joins a list of initiatives from #YouTube to improve its #video #ad offerings and adapt to the c… https://t.co/hF68SwvaEf

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Tools such as Celtx help ease some of the most challenging parts of #video production, leaving video creatives free… https://t.co/48bBo514uc

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In #paidsearch, granularity is at the base of a solid account build; get it right, and future additions and updates… https://t.co/PQ20JYulgS

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Find out how we helped Furniture Village along in its #digitaltransformation journey thanks to our customer-centric… https://t.co/V3cRCQ5tSm

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Don't miss our Head of Affiliates speaking on a #panel at this year's #PILIVE18 event, covering the changing of the… https://t.co/yOByst8HRV

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You should do your research to make sure any #podcasts you want to guest on are being listened to by your target… https://t.co/GfF9AQLvHV

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As the amount of #data grows, help is needed to understand its meaning. Find out more on how data can drive #brandshttps://t.co/BjP8RGPWp8

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As #mobile continues to increase in importance within #digital, #Google is putting plans in place for #marketers an… https://t.co/GkBdI9OdHE

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The best way to first approach #Amazon Marketing Services is by starting with sponsored products, as these #ads hav… https://t.co/22KOkNxXBm

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Have a peek into the typical day of a #Content Strategy Manager at #Greenlight. Find out more in our #bloghttps://t.co/GfmxPD7KPw

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#HTTPs might be even more important for #voicesearch than for other devices. Learn more in our #bloghttps://t.co/XFKelxXArm

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How can you build trust to act as a powerful tool for your #brand? Find out in our #blog https://t.co/df69UtipBk https://t.co/6rJPQtvqcV

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When #PPC and #SEO channels are at the top of the page, it makes sense to consider if your investment in… https://t.co/XNPxCHtx27

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Our CEO @AndreasPouros explains why legacy high street businesses like Homebase and House of Fraser are dropping li… https://t.co/SMeiclRAaF

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Digital marketers are aware that #voicesearch will impact their strategies,?but 29% aren’t actively doing anything… https://t.co/fR7YrOThoN

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Our Production Director looks into the benefits of using #video production collaboration tool, Celtx, in his blog… https://t.co/QSQg1mcI4v

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We're very excited about this year's #FoM18 where we'll be speaking about how #data informs customer experience str… https://t.co/FSFvaAvUyQ

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Understand why integrating organic and paid #search helps drive true efficiency via @PerformanceINhttps://t.co/QavYA3FtOw

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Our tips, insights, and #strategies on what it takes to get your #paidsearch activity optimised and performing to i… https://t.co/po6OjliAIQ

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How we improved the #online #customer #experience for Furniture Direct explained by its Multichannel Director in ou… https://t.co/DSPX4KR4iM

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Find out how the #performance #marketing funnel is evolving at this year's #PILIVE18 event where our Head of Affili… https://t.co/ToEuLRThSS

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When it comes to developing your #paidsearch #strategy, you need to get your account foundations right before build… https://t.co/uXqaeUvxHZ

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We've got some exciting roles open at Greenlight for anyone looking to work in a fast-paced, exciting work environm… https://t.co/5zGD3cWEUo

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Here's how #podcasts can help with your #SEO efforts https://t.co/ZcHkwKS9rT https://t.co/V4UVcEa0P7

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Understand how to get the most out of your #paid and #organic #search activity in our Paid Media Manager's blog via… https://t.co/wjjRoQQezk

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Thrilled that our very own Bea Patman, Client Partner at Greenlight, was included in this year's @TheDrumhttps://t.co/csSmBhlmSW

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How we improved Furniture Village's #online #customer #experience explained by its Multichannel Director in our new… https://t.co/1HkUtytD0h

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Our Paid Media Manager explains exactly how to create the perfect foundations for your #paid #search accounts in hi… https://t.co/KSoF6rCfiD

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Looking forward to seeing our Head of #Affiliates speak at this year's #PILIVE18 event, where he'll join a panel to… https://t.co/xhAONSuXhR

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We've got some exciting open roles for anyone who's looking to join a fast-paced, fun, and exciting #digital agency… https://t.co/a3EkyZeK9I

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Find out what it's like to be a #Content #Strategy Manager at Greenlight in our #dayinthelifeof blog… https://t.co/koZiWuUEl6

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Get our #paidsearch experts' tips & insights on how to create a winning #strategy in our latest magazine… https://t.co/mwRSRueYG7

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Let's go back to basics - find out how to lay the right foundations for your #paidsearch accounts in our latest… https://t.co/ZqxjfgTDJj

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Magazine

Cheat Sheet To Shopping And Feed Management

Cheat Sheet To Shopping And Feed Management

Google Shopping is a key tool in any retailer’s arsenal; it offers so many opportunities to capture users at a key point when they want to buy products in a highly cost-effective way in terms of driving revenue. It’s developed a lot over the years, so in this article our Paid Media Manager highlights some focal areas that digital marketers need to get right to get the most out of it.

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The latest insights, strategies, and best practices in #paidsearch all outlined in our latest #magazinehttps://t.co/yAQylbUomH

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Find out how to lay the perfect foundations for your #paidsearch accounts thanks to our Paid Media Manager's tips… https://t.co/NtKDpu1iKI

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How should #data inform your #customer #experience #strategy? We'll be tackling the topic in full at this year's… https://t.co/EzzIIcsBnC

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Why it's time for two world's to collide - here's how to get the most our of #paid and #organic #search activity vi… https://t.co/C9oimZO72b

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Maximise #efficiencies & #engagement with key audiences thanks to our experts' tips on how to get your #paidsearchhttps://t.co/N7nR1Xvt4d

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Our very own Bea Patman, Client Partner at Greenlight, has made it onto @TheDrum #50WomenUnder30 list for 2018, and… https://t.co/J8e4C3Xzlq

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In our latest #video, Furniture Village's Multichannel Director explains why creating a #customer first online stor… https://t.co/dZhJL8WeJf

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When it comes to developing a sound #paidsearch #strategy, it's key to get your account foundations right before bu… https://t.co/6zIQTXS2u7

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Find out how the #performance #marketing funnel is evolving at the #PILIVE18 panel where our Head of Affiliates, Ma… https://t.co/JhAS7Mv13t

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Find out how to make the most of your #paid and #organic #search activity with our Paid Media Manager's article via… https://t.co/VBR0LIL6sS

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Find out what it's like to be a #CRO (Conversion Rate Optimisation) & #UX executive at Greenlight in our blog… https://t.co/9WX7snh9y5

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Our SEO Performance Director highlights the core #voice #search ranking factors #marketers need to know about… https://t.co/APVZqfP3rh

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Here's how #podcasts can be used to boost your #search #rankings https://t.co/ZcHkwKS9rT https://t.co/xdVMNue3sG

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Excited to announce that our Head of Affiliates, Matt Brown, will be speaking on a #panel at this year's #PILIVE18https://t.co/IqMlfNZZZl

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Here's how to craft the perfect account for your #paid #search & #Shopping activity https://t.co/AAr90euJ4G https://t.co/VS1yNp1fuh

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Our Production Director dives into the production collaboration tool, Celtx, to explain its benefits when it comes… https://t.co/QvM5vVVkUE

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Our latest #research unveiled to what degree #retail #marketers are preparing for #voice #search - read more via… https://t.co/lNyfC6UUCi

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Find out how we helped Furniture Village along in its #digitaltransformation journey thanks to our customer-centric… https://t.co/ZFP0DbtN3S

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Why legacy high street businesses like Homebase and House of Fraser are dropping like flies via @Real_Businesshttps://t.co/Xd7iPlUqI9

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We're looking forward to this year's #FestivalofMarketing where we'll be speaking on the Brand & Creative stage on… https://t.co/sDs9hGThjm

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Our latest research illustrates the gap between awareness and action?when it comes to adapting to #voice?#search te… https://t.co/KwReAOVrQH

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Our Paid Media Manager explains how to craft the perfect #paidsearch account in his latest #magazine article… https://t.co/w7evv54fEZ

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How #advertisers can work with #Facebook following its increase in #user #privacy initiatives… https://t.co/TMIze5m9L6

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Our Paid Media Performance Director explains how YouTube's #TrueView for #reach offering can benefit #marketers in… https://t.co/H6xxz6uRAb

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Walk in the shoes of a Content Strategy Manager thanks to our latest #dayinthelifeof blog https://t.co/vooNi986ET https://t.co/HgaEELDl4F

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The story behind Furniture Village's decision to replatform to Salesforce Commerce Cloud in our #videohttps://t.co/9SjzdSATC7

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Press

Our Head of Affiliates speaking at PerformanceIN LIVE 2018

Our Head of Affiliates speaking at PerformanceIN LIVE 2018

Matt Brown, Head of Affiliates at Greenlight, will be speaking at this year’s PerformanceIN LIVE (PI LIVE) event on the 16th October, where he will be joining a panel to discuss the topic of The Changing Of The Performance Marketing Funnel. PI LIVE is the world-leading meeting point for performance marketers, which sees experts tackle the most crucial industry developments, providing a platform for industry advancement through open discussion around all facets of paid-by-performance advertising.

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Listen to our latest #podcast on how to turn #challenges into #opportunities during volatile times… https://t.co/IqUy6odLkc

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Do you have your own #podcast? Here's how it could be positively impacting your #search #rankinghttps://t.co/oRtOOhVGsb

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We're pleased to announce we'll be speaking at this year's #FestivalofMarketing, speaking on how #data informs… https://t.co/HXBvCwh3lR

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#Facebook is set to ensure that #user #privacy is protected, so how should #advertisers adapt to the changes?… https://t.co/iIhpGFY73S

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Our latest research shows that #marketers are failing to address the #strategic impact of #voice #search via… https://t.co/aRWmRZdWPp

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From getting your #setup right to #campaign #optimisation to cross-channel #efficiencies, our #paidsearch magazine… https://t.co/44xWgyTeij

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Here's why #data will drive every decision #brands make https://t.co/hP5j0YZv5u https://t.co/tQvEIUO0yu

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Our SEO Performance Director explains the key #SEO #ranking #factors that digital marketers need to be aware of in… https://t.co/OClaM45WKG

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So proud of our Client Partner, Bea Patman, for being one of this year's @TheDrum 50 Women Under 30 - read about he… https://t.co/hHQUMwFn5v

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Our Production Director, Gabe Sosa, explains the benefits of #video production tool Cetltx in his latest #bloghttps://t.co/vBXKyNZ7fD

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Magazine

Focusing On Account Optimisation And Bid Strategies

Focusing On Account Optimisation And Bid Strategies

A key facet of a Paid Media Analyst’s job is to optimise accounts to ensure they’re performing at their best while maximising efficiencies. As part of the fast-paced and everchanging landscape of the industry, we need to consider a larger number of variables when optimising bids, budgets, landing pages, and ad copy towards a wide range of KPIs. In this artice, our paid Media Analyst covers the strategies and techniques to be used when optimising accounts.

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It's not long to go ago until #BlackFriday - get #planning and #optimisation #tips from our experts https://t.co/OOQoiICsYK

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How #data #insights can fuel #digital #strategy https://t.co/tFJSVYKXb1 https://t.co/03wZw5w1Fx

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Read all about what it's like to be a #content #strategy #manager in our latest #dayinthelifeof blog… https://t.co/5xRJerfqi3

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Our CEO @AndreasPouros explains why legacy high street businesses like Homebase and House of Fraser are dropping li… https://t.co/AzeGyVUw3M

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We're thrilled to be speaking at @FestofMarketing again this year! Come see us on the Brand & Creative stage talkin… https://t.co/LJ7qxgnaF9

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How to get the most out of paid and organic search by our Paid Media Manager, Dan Walker, featured in @TheDrumhttps://t.co/SE1i5aFX2g

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Our latest research illustrates the gap between awareness and action?when it comes to adapting to #voice?#searchhttps://t.co/vsC06WDblD

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We're so proud of Bea Patman, Client Partner at Greenlight, for being featured as one of @TheDrum 50 Women Under 30… https://t.co/kFlTpU4kh7

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Make your #weekend reading count with our #insights on how to develop a solid #paidsearch #strategyhttps://t.co/4ZhtzNVLLH

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#paidsearch captures demand and focuses your efforts, and is proven to increase revenue, but it must be done right.… https://t.co/qn4U8uzyDF

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Ever wondered what's it like to be a #Content Strategy Manager? find out in our "A day in the life of a..." #bloghttps://t.co/mQWCSZQttC

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What is trust, and how can it be built and act as a powerful tool for #brands? Find out in our #bloghttps://t.co/gXeHkm1PAy

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For a #campaign cycle, we can spend most of our time making really strong work to launch with, then spend a bit of… https://t.co/83JjIXl23M

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Despite the fact that, #Amazon #Marketing Services (AMS) is a new platform to #advertise on, #insights from other… https://t.co/cOyJBpAgnE

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In #paidsearch regardless of whether your #budget is big or small, every single penny counts, and is counted. Learn… https://t.co/aky4aL2aw8

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When participating to a #podcast make a list of topic areas within your remit that you can cover during the… https://t.co/Sq6iMpy5hJ

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#Affiliate networks need to step up their #technology stack and reconsider the concept of being a #network as their… https://t.co/BUIAB8ZkaZ

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Find out what were the top topics at this years' #CogX event. Read more in our #blog https://t.co/UHr5EQcDOr https://t.co/zcxRINpAv1

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Users want faster and better #digital experiences when browsing #online, and that extends to what's expected on… https://t.co/8oum4Ougfv

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RT @AdelynRomero: RT @GLDigital: #Tbt to our #Creative and #Videography team's video for @Visiondirect_UK's latest King campaign #glassesha

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You should look to use winning messaging from #PPC #ads to inform #metadata and page title wording. Learn more on h… https://t.co/mbW3bcYMQM

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Our CEO explains why #retailers will become more susceptible to losing customers to the likes of #Amazon if they do… https://t.co/gQ5PMCRcdx

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There's a high correlation between featured snippets and #voicesearch results https://t.co/uT0hG1biSg https://t.co/6D3lud0ZpD

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When assessing whether a user will be able to successfully navigate through a #website, a key area to consider is t… https://t.co/hxNBnetR5V

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What does the typical day of a #CRO & #UX Executive look like? Find out in our latest #blog https://t.co/qLP0IlJN9b https://t.co/9nBbdBQHVR

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#Google provides #advertisers with the opportunity to add #performance #metrics to their #YouTube activity, encoura… https://t.co/yVWluMuiH5

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It's now more crucial than ever to conduct a few checks when working with #influencers, such as reviewing a few pos… https://t.co/e7zTXB2f01

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What are the implications of #Facebook Partner Categories' removal for #advertisers? Find out in our #bloghttps://t.co/vDPrf1MOPa

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#Tbt to our #Creative and #Videography team's video for @Visiondirect_UK's latest King campaign… https://t.co/3W6VjdoWrx

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Trade-off involves testing #PPC #ads in different positions and measuring the holistic sales and revenue driven thr… https://t.co/ui7vjH73PI

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When looking for a #podcast to be a guest on, look for ones with plenty of subscribers and for hosts that do a good… https://t.co/ittDsYcCLQ

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Currently, it’s being predicted that by 2050, we’ll have developed #AI as complex as the human mind… https://t.co/Eo9KUhAJsh

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It's an unfortunate truth that #consumers tend to take a #brand's messaging with a pinch of salt, because of course… https://t.co/JrWIXVa2J9

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It's evident that unique #data #insights are highly valuable to #businesses, and deliver real impact and results wh… https://t.co/LnDdWZOfep

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For #content #marketing to truly work in the wider sense, it’s crucial to think of the expanding reach your content… https://t.co/lGOKwTLtUC

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Any #video #creative will tell you that far too much time, for their liking, is spent in pre-production, and that t… https://t.co/JDutVMSx4Y

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Good #content can do amazing things for a #brand, it fuels #SEO, draws relevant traffic to sites, and is also a key… https://t.co/JI57ADpbWT

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There’s been a shift in the industry from traditional product placement style #paidsocial #ads to #content-based… https://t.co/dREOYh8YMs

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The majority of #online #searches now happen while #consumers are on the move, browsing their #mobiles to find info… https://t.co/VU229oPrzt

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#Spotify floated on the #stockmarket, with a $1 billion public offering. The company has defied the laws of traditi… https://t.co/dl3O65SxBs

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The best way to first approach #Amazon #Marketing Services is by starting with sponsored products, as these ads hav… https://t.co/Kvn1HItHxl

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#Voicesearch is a key area for #machinelearning to grow into https://t.co/sqgGIEngES https://t.co/DYP2dWYRZ5

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The next few years will see the rise of #voicesearch monetisation https://t.co/PutG3lFEIl https://t.co/HvbC7NV1GT

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Very subtle changes in #content and #visuals can have a huge impact on #product #pages. Learn more here… https://t.co/X1w9VHfgMd

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Our Creative Director discusses if all #creative #marketers need to think like #entrepreneurs to succeed in our… https://t.co/AW1SfbLqD9

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What's it like to be a #Digital #Designer at #Greenlight? Find out in our #blog https://t.co/LLTHRGLT49 https://t.co/loq6bPjVOd

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In the modern day, #digital world, your #writing is competing with a myriad of other distractions… https://t.co/t3Pyr7PTJI

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#Voicesearch is currently one of the hottest topics in #digital #marketing, yet most marketers don't fully understa… https://t.co/Z0bHWJhqPN

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Come and see Creative Director and Director of Paid Media & Data Insights speaking at this year's @FestofMarketinghttps://t.co/vCSJgthhSx

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Always ask #influencers to run through their #content calendar to make sure everything aligns with your #brand to a… https://t.co/cw8bH8Pq1F

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If you’re looking to drive efficiency you should really be looking to integrate #PPC and #SEO channels, and follow… https://t.co/jdS1ds5c8U

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A single piece of #content now travels everywhere, so single channel #metrics no longer suffice… https://t.co/iKbsUqyFgB

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Find out what were the top topics at this years' #CogX event. Read more in our #blog https://t.co/UHr5EQcDOr https://t.co/R9mpfOOoK6

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#Content needs to be at the heart of both #PPC and #SEO #strategies https://t.co/VyGThANCYB https://t.co/ZnM4uj7gpM

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