Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Greenlight Research - Grocery retailers having impact on traditional high street providers for loans, online

The latest quarterly research from Greenlight covering the Retail Banking sector, reveals that the majority of UK online consumer searches for retail banking-related products in January pertained to loans, with grocery retailers taking two of the top three spots in terms of visibility for loan-related products.

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White Goods

White Goods Sector Report, Issue 12, February 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the white goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: dishwasher and laundry products, cooking products and refrigeration products.

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Twitter

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@Econsultancy 2012 SEO Agencies Buyer's Guide profiling leading UK agencies is out and Greenlight's in it! http://t.co/WxMwRaZL

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Magazine

The Search and Social Media Survey Edition 2012

The Search and Social Media Survey Edition 2012

Read our Search and Social Media Survey Edition which focuses on the results of our 2012 survey, which asked 500 internet users for their views on Mobile, Facebook Advertising, Fan Acquisition and searching online in multiple languages.

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Greenlight Google+ on Google+

Google detailed 40 changes it had made to its algorithm in Feb, indexing and search results pages as part of its Search Quality Highlights series. Over at searchenglineland.com Matt McGee has stated “it’s impossible to recap the entire Google blog post”. But never one to turn down a challenge, Greenlight's director of SEO, Adam Bunn, is doing just that. In 4 parts, Adam gives an analysis and Greenlight's thought/opinion on each of Google's 40, broken down in batches of 10 for easy digestion. Here are parts 1, 2 and 3. Keep an eye here for part 4, coming soon.

Part 1 ( from1-10) - http://bit.ly/xJDP9l
Part 2 (from 11-20) - http://bit.ly/w0uxIC
Part 3 (from 20-30) - http://bit.ly/zVW2vP

Analysis of Google's 40 Changes in February 2012

On the 27th of February Google detailed 40 changes it had made to its algorithm, indexing and search results pages as part of its Search Quality Highlights

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Yahoo files lawsuit against Facebook re: patents concerning online advertising data sharing http://t.co/lxm54ikj

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Google's Feb 40 algorithm changes - Here's Part 3 of our analysis and opinion http://t.co/XsVhPHYF covering 21-30. Part 4 coming soon!

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Twitter

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#BuyingCycle Google+ is a layer Google has added to help share the right content with the right people -- Hang outs etc

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#BuyingCycle 92% of sales happen offline, that's what Google's trying to understand. Mobile wallet to help with insight http://t.co/kvvPvv7P

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#BuyingCycle 66% of mobile browsers more likely to go to competitor site if they have bad site experience on yours less likely to return

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Twitter

Greenlight on Twitter

#BuyingCycle 51% of mobile users are more likely to buy if they have a good experience on a mobile site according to Google

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Twitter

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23% abandon shopping carts because they are forced to register.#BuyingCycle

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#BuyingCycle Searchers tend to convert better than users according to Google

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#BuyingCycle ease of navigation on a site and content are key to keeping consumers on your site for longer than the av.8 secs

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Twitter

Greenlight on Twitter

#BuyingCycle 50%of sales lost because users can't find what they want

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#BuyingCycle 8 is the no. Of secs consumers spend on a site so it needs to deliver in order to keep them

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Twitter

Greenlight on Twitter

#BuyingCycle avr. Consumer expects a page to load in 20 seconds so speed of site is important

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Greenlight on Twitter

#BuyingCycle - Google commerce mission: to close loop between online & offline while delivering a rich & seamless multi-channel experience

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#BuyingCyce - 20% of searches on Google are either service of product related

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#BuyingCycle - Google wallet planning on launching next year

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#BuyingCycle - a few key stats that underpin Google's ecommerce strategy http://t.co/TOAaN9C7

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#BuyingCycle @tbalsara - Single vs mutiple dimension bid mngt -People don't understand it & not using it yet it drives value & conversion

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Twitter

Greenlight on Twitter

#BuyingCycle - Gabriel Hughes Google Analytics premium attribut model. tool helps make this easier.Has in-built attribution modelling tools

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Twitter

Greenlight on Twitter

#BuyingCycle Gabriel Hughes -How to define models - Think of your marketing objectives eg role of impressions, first clicks,click assists

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Greenlight on Twitter

#BuyingCycle- Attribution modelling about distributing value to multiple interactions along path to conversion according to different models

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Greenlight on Twitter

#BuyingCycle Gabriel Hughes. Multi-channel funnels offer opps to look beyond search - a single view of interactions across digital channels

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#BuyingCycle Google's Gabriel Hughes on attribution -Search funnel opps allow you to look at search sessions that precede conversions

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#BuyingCycle Google's Mark Howe - online marketing will see a boom.

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Twitter

Greenlight on Twitter

#BuyingCycle Google's Mark Howe - measurement in real time & understanding movements will change face of mkting over next 5 years and

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Twitter

Greenlight on Twitter

#BuyingCycle - Google's Mark Howe - 35% of search queries on Google came via mobile. last year

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Greenlight on Twitter

#BuyingCycle - Google's Mark Howe - In 3yrs time there will be more people connected to the web via mobile devices than traditional means

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Greenlight on Twitter

#BuyingCycle Warren Cowan CEO opening address.Aim today to help digital marketers better exploit complex buying cycle consumers are adopting

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#BuyingCycle - Arrival & welcome everyone. Here's the agenda http://t.co/6FlIITyU

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Prepping for Greenlight and Google's joint #BuyingCycle conference taking place this morning at Google offices. Starts 10am.

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Google+

Greenlight Google+ on Google+

There were 3.7 million searches conducted online for fashion products between Nov 11- Jan 2012 according to data from Hydra charted in this Infographic http://bit.ly/xu4vvx shows. The most queried/popular search terms and the number of searches for each as well as the most visible sites, brands and retailers are all revealed. It spans womenswear, menswear, pure generics and product generics

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Twitter

Greenlight on Twitter

Google rolls out SEO keyword referral encryption to UK http://t.co/bSlrwJPR via @Jessdaviesmk

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Hotels

Hotels Sector Report, Issue 11, January 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the hotel sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic, domestic, short haul and long haul keywords.

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Holidays

Holidays Sector Report, Issue 12, January 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, short haul destinations and long haul destinations.

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