Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Display Wars - a few battles may be over but the war for Display rages on

With the battle between the big three growing ever more intense with the news in May 2011 that Google, already dominating the Search space, had outrun Yahoo in what was the latter's final bastion, Display advertising, can the Search Alliance pick itself up, dust itself off and fight the battle now on two fronts?

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Blog Posts

Facebook ‘Timelines’ - You don’t even know you need it. Probably because it’s not for you

It's a very pretty update, born out of a goal to no longer show people the 'Sam (yes, that's me) of the last 5 minutes' but instead the 'Sam of the last 24 years'. However, we should still expect a deluge of 'Million people against new Facebook' derivatives. People don't know they're ready for this change, similar to when Apple released iTunes. To borrow an insightful comment from a friend, "the ecosystem won't know they're ready for this until they wonder how it worked before." Like a teacher who holds the key to fuller knowledge, Facebook has boldly just told the ecosystem, "you're ready".

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Blog Posts

Pagination for SEO

Late last week Google wrote a blog post announcing a new way of telling search engines about pagination. This has prompted me to talk a bit about pagination from an SEO perspective, what I recommend to clients right now and how Google's new method could change this.

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Blog Posts

Dynamic Ads... The Verdict so far

It seems such a long-time ago since Google first announced the launch of Keywordless Ads or as they were adeptly renamed, Dynamic Ads. Some asked why all the fuss? Others mockingly coined the latest Adwords innovation ‘the death of the paid search agency’. And who can blame advertisers for asking why they would need the expertise of an intermediary if neither they nor their hired-help needed to do anything? However, what results have Dynamic Ads reaped so far?

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Press

Fashion Union appoints Greenlight to its integrated search account

Fashion Union has appointed leading search and social marketing agency, Greenlight, to scale up its integrated search activity as it sets its sights on becoming the UK’s leading fashion e-tailer.

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Blog Posts

Google Biggest Ever Update?

Just last week, Brett Tabke, WebmasterWorld founder and leading SEO spokesperson with connections to Google, predicted a new Google update before the year is out. When a figure of such repute as Brett Tabke mentions a new Florida-sized update is in the offing, it seems safe to assume the update will be one of significant importance. As such, given his connections, history and knowledge, it would be prudent to take this slightly sparse blog post, seriously.

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Blog Posts

Top five PPC tips for online retailers in the lead up to Christmas

Christmas is my favourite time of the year. Nothing makes me feel better than a few festive beverages and a bit of 'Wham' on a crisp Winter's day. Christmas is a time for family and rest but for a lot of online retailers, Christmas 2010 was a tough trading period. Aggressive snowfalls and freezing temperatures threw delivery dates and gift purchasing up in the air for many Christmas shoppers and retailers. This, coupled with continuing harsh economic realities, should push online retailers to have more structured online plans for this Winter. So, in order to ensure your paid search efforts are as successful as they can be this Christmas, here are my top 5 pay per click (PPC) Festive Tips.

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