Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Krishna Rao | 25 February 2010 |
London, 25 February, 2010 - From Waterproof trousers and Hoodies to Women's dresses and Men's coats, UK consumers made a total of 7.1 million searches online for the latest men and women's clothing styles and fashion collections, in November 2009, more than doubling on September's total. In its ...
By Greenlight | 22 February 2010 |
A 360˚ analysis of the most important search terms, trends and benchmarking data for law firms. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Report focus: generic keywords, business law, family law, finance law and negligence.
By Krishna Rao | 19 February 2010 |
London, 19 February, 2010 - Microsoft's plans to buy Yahoo's internet search and search advertising businesses have been cleared by both European and US regulators. This will mean Bing powers the natural search results for Yahoo!, while Yahoo! handles advertising for Bing.
In a press release last...
By Hannah Kimuyu | 18 February 2010 |
Social media is user generated content - effectively consumers creating, sharing in two-way discussions about their interests, experiences and frustrations. Social media advertising plays out almost before the buying cycle where the consumer might be thinking indirectly about a product or brand - and therefore is quite a way off from the consideration or purchase decision.
By Krishna Rao | 16 February 2010 |
London, 16 February, 2010 - Going by the keywords used when UK consumers went online to conduct a search for a hotel over the festive season, London was by far the most sought after individual location. This is according to the latest independent report from Greenlight, the UK's leading search ...
By David Tillett | 12 February 2010 |
The phrase "Online marketing prides itself on its tracking efficiencies" is regularly heard in the marketing world. With the dawn of the 2008/09 recession many advertisers curtailed much of their offline budgets in favour of online channels, due to the belief that return on investment (ROI) and other key reporting metrics could be tracked and accounted for more easily and thus allowing profitability to be maintained.
By Krishna Rao | 11 February 2010 |
London, 11 February, 2010 - In the lead up to Valentine's day, thousands of cupid-playing and romantic loving folk scour the high street and search online for that special something to convey amorous affection to their loved one or impress and woo their 'objects of desire'. However, if online se...