Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.


Legal Sector Report, Issue 1, February 2010

A 360˚ analysis of the most important search terms, trends and benchmarking data for law firms. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Report focus: generic keywords, business law, family law, finance law and negligence.

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Blog Posts

Integrating Social Media with Paid Search

Social media is user generated content - effectively consumers creating, sharing in two-way discussions about their interests, experiences and frustrations. Social media advertising plays out almost before the buying cycle where the consumer might be thinking indirectly about a product or brand - and therefore is quite a way off from the consideration or purchase decision.

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Blog Posts

Finding efficiencies with integrating Search and Display advertising

The phrase "Online marketing prides itself on its tracking efficiencies" is regularly heard in the marketing world. With the dawn of the 2008/09 recession many advertisers curtailed much of their offline budgets in favour of online channels, due to the belief that return on investment (ROI) and other key reporting metrics could be tracked and accounted for more easily and thus allowing profitability to be maintained.

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