Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Editorially speaking: The importance of online conversations

The digital age has offered writers a new creative and diverse platform. Writing for the web is, of course, different to any other form of writing and demands its own rules, but what defines success online is very much the same as any other writing sphere: you connect, you engage, your content is shared and you become credible.

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Holidays

Holidays Sector Report, Issue 13, May 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, short haul destinations and long haul destinations.

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Google+

Greenlight on Google+

Hot off the press! The latest edition of Greenlight's Magazine is out now. Lots of digestable insight from Google and our in house experts - from ROPO and attribution modelling to tips for a good mobile site - all to help you get the most out of the Buying Cycle. Get your copy here http://bit.ly/MwP6Y2

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Google+

Greenlight on Google+

Forrester Research re: M-commerce - One in four mobile research sessions ends with a purchase being completed on the phone itself. Tablet users amongst the highest spenders  bit.ly/MmbI2S

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Google+

Greenlight on Google+

Facebook consultant argues that website's ads work http://reut.rs/MmiseZ Greenlight's survey http://bit.ly/J4lZf4 found 44% of people would ‘never’ click on them.

Facebook consultant argues that website's ads work | Reuters

SAN FRANCISCO (Reuters) - Marketing on Facebook influences consumer behavior and leads to increased purchases for the brands that leverage the social-networking site, consulting company comScore said ...

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Google+

Greenlight on Google+

10mins to next @officialPCA third & final live Twitter #pancreaticcancer Q&A session of the day.See http://bit.ly/LGh5pf for more.

To help raise awareness about the diesease, our charity, Greenlight Unite, is running a campaign for Pancreatic Cancer Action who today host a unique live Q&A through Twitter - 3 sessions in total, each for an hr.
Entry is simple. Just tweet @OfficialPCA with any questions you may have about Pancreatic Cancer adding the tag #pancreaticcancer. Also show your support by signing the e-petition: http://epetitions.direct.gov.uk/petitions/22411

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Whitepapers

Search and Social Media Survey 2011/2012

Search and Social Media Survey 2011/2012

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re For instance, our research found that, of 500 respondents, 5% would ‘definitely’ use a future Facebook search engine if the firm were to launch one to rival Google’s . We also posed the question, Should we bother with Facebook advertising if 44% of us would never click on a sponsored ad? Read the survey to find out..

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Whitepapers

Search and Social Media Survey (2011/2012) - Insights into what marketers should be looking for in 2012

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re

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Whitepapers

A Guide to Social Media Jargon: Breaking the social media code

A Guide to Social Media Jargon: Breaking the social media code

For executives who are newly exploring social media, one of the greatest barriers to entry is simply digesting the colloquialisms that this form of media has so openly embraced. New users to a social media site are promptly presented with a myriad of unfamiliar phrases or baffled by a series of recognizable words that have been repurposed and redefined. Some will explore the new network until they become confident in this next generation lingo. Many will abandon the site because it is confusing or overly complicated. As a result, a social network may lose a potential advocate all over some silly words.

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Whitepapers

PageRank Basics: The Science bit

PageRank Basics: The Science bit

Everyone knows what PageRank is. However, most people only really have a superficial understanding of it, restricted to knowing that it’s about links and that the more quality links you have pointing to your site, the higher you will rank. When pressed on defining what ‘quality’ means within this context, and pressed to explain how Google determines it, many ‘ SEOs’ will at best draw you a diagram showing that quality links are those where the page doing the linking is linked to by other sites itself. This is great but doesn’t define ‘quality’ as a relative measure, because that’s what it is. In an attempt to summarise the fundamental mathematics of PageRank we’ve produced a short, to-the-point whitepaper that you can access below.

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