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Blog Posts

Google’s new privacy policy confirms CTR use in algorithm

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws.

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Blog Posts

Brands using crowdsourcing to create a new breed of brand loyalist

Long gone are the days when ‘custom made’ and ‘bespoke’ were words for the wealthy; limited edition pieces are now mainstream and accessible. Through crowdsourcing, brands are creating new brand loyalists by making the World Wide Web a much smaller place, to the benefit of the consumers’ needs and the company’s profits.

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