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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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Part 1 of our thoughts & speculations on Google's 40 changes to its algorithm,indexing & search results pgs in Feb http://t.co/ruX0rAJa

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@francescaajames re:your Pinterest enquiry.See http://t.co/38v5hEOF. Piece has link to Greenlight's 'Pinterest - Best Practice Guide'.

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#playthenation knockdown -The Houses of Parliament in cards - Took 7 days to build and.... http://t.co/YEhW7InL

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....seconds to destroy #playthenation http://t.co/rjUixHzh

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#playthenation - One more demolition pic for you. Time lapse footage of build up/break down coming soon. http://t.co/DZSEHzkS

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Google Privacy Policy-French regulator says it "raises deep concerns"fails to meet Euro Data Protection Directive needs.http://bbc.in/ypMVVr

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#playthenation - Live stream open - One hr to knockdown - Catch it here! http://t.co/dPkXrntP

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#playthenation - under 3hrs till knockdown. Until then enjoys these beauties whilst they're still standing http://t.co/S6Uak68w

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#playthenation - and another http://t.co/KgTZIAww

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#playthenation - one more for you!

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#playthenation - Ok - that 'last one' more was a tease -- Here you go! http://t.co/yrwvqiVE

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The Houses of Parliament will tumble tonight! #playthenation.Can't make it? Then why not tune in via Live Stream @ 6pm http://t.co/ZCRhsQMs

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After intense wk of building Big Ben's finally finished.Only thing left,Knock down! Join us @AspersCasinos 7pm 27 Feb.#playthenation.Coming?

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Off to CIM's Marketing Excellence Awards dinner- Finalists for our work in partnership with Santander-Fingers-crossed! http://t.co/eRGH5BkV

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Working with @cardstacker on our @Sky_Poker project has taught us 1 thing-literally anything is possible #playthenation http://t.co/4pJx5ehU

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Finally finished! The Big Ben build for @Sky_Poker is complete and looking stunning #playthenation http://t.co/G86KWPlq

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Brands, get ‘pinned’ for profit with Pinterest http://t.co/38v5hEOF

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#playthenation-Watch LIVE as world Guinness cardstacking record holder builds then destroys major British landmarks & http://t.co/0oWMpiW3

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Greenlight, Sky Poker and the world Guinness cardstacking record holder invite you to watch the live knockdown of our giant house of cards

We’ve been working on a hugely exciting integrated digital and offline campaign for Sky Poker. Designed to compliment Sky Poker’s Play the Nation promotion (#playthenation), we've recruited the skills of two times Guinness world record holder of cardstacking, Bryan Berg, to build a British landmark, as voted for by Sky Poker’s Facebook fans.

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Bing announces two exciting feature updates for Windows Phone, Bing vision and Bing image mapping for newspapers http://t.co/5mBNtW1r

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msnNow - Microsoft launches website covering trending topics on Twitter and Facebook http://t.co/S9Js1Ejw

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UK shoppers spent a total of £6bn online during January 2012,equivalent to £118/head, a yr on yr growth of 16% http://t.co/aMGHio7z

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WallStreetJournal says its caught Google using questionable online tracking technique http://t.co/BCUkJEWr Read more: http://t.co/6M8WqDfb

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#GLMobile-Which is more important app or site?- Panel agree web page isa must, app is a should.

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#SMWLDN #GLMobile - Session has concluded - Thank you to the panel and audience for coming

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#GLMobile -Where does SMS fit in the mobile evolution?Still has its place and effective eg for call to action says @blippar's Ambarsh Mitra

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@GLMobile - This is the decade of mobile - Tablets the thing for 2012 - 2012-14 will be yr of mobile payments. says Jonathan Abraham @google

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#GLMobile - The speed at which mobile devices and apps evolving is a challenge. All must importantly have the easy to use factor

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@GLMobile -What of privacy?Ultimately comes down to context ,content giving user useful info.Not got this right yet says Eamonn Carey @kiip

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@GLMobile Jonathan Abraham @google on privacy-Holy grail of mobile is to have all useful data to provide users with personalised experience

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@GLMobile -privacy -Also about educating consumers making them aware of how to alter info in public domain saysJonathan Abraham @google

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#SMWLDN #GLMobile-With mobile, brands should provide exclusive & varied content -make s'thing unique for the user says -Rish Mitra @blippar

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@GLMobile-With mobile its important to have a seamless transition' from e.g mobile to ipad to tv etc says @kipper's Eamonn Carey

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#GLMobile - Is it time to stop calling 'mobile' as a separate thing? - Look at content not the device says Jonathan Abraham @google

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#SMWLDN #GLMoblie - Start with intros

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#SMWLDN #GLMoblie - how to do branding on mobile-Find effective way to reach your audience ,where they are & most popular mobile mechanisms

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#SMWLDN #GLMoblie -how to do branding on mobile -don't b afraid of failure-exploit video on mobile, measure impact says Jonathan Abraham

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#SMWLDN #GLMobile Big welcome to attendees&panel Ambarish Mitra @blippar,Eamonn Carey @kiip Jonathan Abraham @google Anna O'Brien Greenlight

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#SMWLDN #GLMobile our panel Augmented reality Mobile Apps&Mobile Payment 2012 IS yr mobile @11.30am today.See U there!http://g.co/maps/ggz2j

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Greenlight is at The Official London Eye.

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Part of Social Media Week London, some very good points of discussion raised and plenty of food for thought from Greenlight's session, "Managing an international social media presence without causing brand confusion". Panellists included REISS (Georgie Haigh), Thomson Reuters (Jaime Punishill) and Hydra (Ruth Zohrer).Some pics here - More on Twitter #SMGlobal

For Tomorrow's panel session (16 Feb 2012) "Augmented reality, Mobile Apps & Mobile Payment - 2012 IS the year for mobile", Greenlight will be joined by panellists Ambarish Mitra (Blippar),Jonathan Abraham (Google) and Eamonn Carey (Kiip). More on what you can expect to unravel and unfold here: http://bit.ly/ylSS7o - Follow the conversation on Twitter tomorrow, #GLMobile

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#SMWLDN-On our panel session tmrrow #GLMobile "Augmented reality Mobile Apps&Mobile Payment-2012 IS yr mobile" are @google @kiip @blippar

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#SMGlobal today.Tmorow its #GLMobile, our panel "Augmented reality,Mobile Apps & Mobile Payment-2012 IS the yr for mobile" part of #SMWLDN

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#SMGlobal - brand ambassadors in social hugely important. They are your brand endorsers.

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#SMGlobal - drawing to a close - final statements - Greenlight's Anna O'Brien - "know what you stand for"

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#SMGlobal - drawing to a close - @jpunishill comments: social media is new why of doing things you already do

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SMGlobal - Great session - Thank you to delegates and panel @REISS, @OneHydra, @jpunishill for joining

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#SMGlobal - With social media, consumer experience and usability should be top priority - brands should be attentive

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#SMGlobal -Tools to identify relevant audience & communicate -You have to find out what you need for your co. & match up with your needs.

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SMGlobal - Tools to identify audience and communicate -- Some verticals have sector specific tools e.g. hotels

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#SMGlobal - Tools to identify relevant audience & communicate -- There is a very real need for more sophisticated tools for analytics etc

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#SMGlobal - Brands should find out how their customers engage with them in order to go about establishing effective dialogue

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#SMGlobal - @REISS says until you have a presence in a region you won't know. Greenlight's O'Brien says so many brands get this wrong.

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#SMGlobal - impossible to manage your brand via social media from one central point.

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#SMGlobal - challenge for brands making global moves untilising social media is moving from talking locally to talking globally

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#SMGlobal - certain elements of brand messaging via social media can be done centrally.

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#SMGlobal - Session kicking off with introductions

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#SMGlobal - Anna O'Brien talking about importance of having a global social media identity

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#SMGlobal - Regulation, Seasonality - from travel, gambling, financial verticals, have to be taken into account in social media strategy

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#SMGlobal @jpunishill Thomson Reuters says you need to be in command and in control when it comes to social media and regulation

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#SMGlobal - @REISS says social channels the easiest way to get around brands across the global sphere

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@SMGlobal - how do you go about being an agile brand and letting consumers do the pushing rather than the other way round?

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#SMGlobal - Welcome all

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#SMGlobal - Panellists @REISS @OneHydra here, delegates arriving

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Team Greenlight at venue for #SMGlobal - Panel arriving shortly. Looking forward to meeting everyone.

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Greenlight's Social Media Week #SMGlobal panel discussion takes place this morning! Hope to see you there!

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#SMWLDN #SMGlobal 15Feb-Managing an international social media presence without causing brand confusion-Panel with @REISS @thomsonreuters

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Keep your eyes on #SMWLDNGreenlight & follow the conversation of our panels, part of #SMWLDN. More here http://t.co/louSjaaM

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Blog Posts

Introduction to Pinterest

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Google+ -Whether or not it might or might not be successful as a social network brands should subscribe & be part of it http://t.co/MmsYkalU

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at #SMWLDN next week.Panels with @google @kiip @blippar open for registration.Places limited. Be quick! http://t.co/louSjaaM

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Google+ is pushing hard

Contrary to popular opinion, G+ does not represent a frantic attempt to develop a "social Google" but rather a natural business opportunity it couldn't avoid but pursue. The web - as a transposition of the 'real world' - has evolved towards a system of social interaction, expanding to accommodate the unavoidable need to find multiple ways of sharing experiences. As Google is at the heart of most of web users' online experience, this move looks like the natural evolution and adaptation towards a new structure. Whether or not Google+ might or might not be successful as a social network, brands should subscribe to and be part of it.

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Brands, this is why Pinterest matters to you - http://slidesha.re/yvmtZO

Introduction to Pinterestwww.slideshare.net

Greenlight shares some helpful insight into the new Social Media darling, Pinterest. Learn what you need to know so you can begin to engage visually with your c

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Brands, this is why Pinterest matters to you - http://t.co/UTp4uuJS by @charlienin @gianwebBrands

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New social site Pinterest attracts enthusiasm, scrutiny v/@Joab_Jackson http://t.co/lmWbbK8A

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Privacy warriors sue FTC over Google's policy tweak http://t.co/zMHmpOVf

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Monetizing mobile users-Facebook & Bango strike “payment services” deal. A sign of mobile billing coming soon? http://t.co/2k6RqOCZ

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Reports of Google having scrapped mortgage comparison service in Britain after closing its US version http://t.co/mCqc8fBn

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Google’s new privacy policy confirms CTR use in algorithm http://t.co/ns8BA4h0

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Facebook set to begin showing advertisements to users on mobile devices within weeks according to @tim @FT http://t.co/0gt6XK95

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Google 's much publicised new privacy rules, due to come into force on March 1, under EU scrutiny http://t.co/JD9vboYJ

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Brands using crowdsourcing to create a new breed of brand loyalist http://t.co/GPdZlanQ

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