Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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Part 1 of our thoughts & speculations on Google's 40 changes to its algorithm,indexing & search results pgs in Feb http://t.co/ruX0rAJa

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@francescaajames re:your Pinterest enquiry.See http://t.co/38v5hEOF. Piece has link to Greenlight's 'Pinterest - Best Practice Guide'.

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Blog Posts

Google Algorithm Changes in February - Part 1

On the 27th of February Google detailed 40 changes it had made to its algorithm, indexing and search results pages as part of its Search Quality Highlights series. The post contains an unprecedented amount of detail about what Google has been up to, although as ever there is plenty of scope to read between the lines, get things wrong and generally be infuriated by the fact that you’ll end up with more questions than answers by reading it. That’s where I come in. Over at searchenglineland.com Matt McGee has stated “it’s impossible to recap the entire Google blog post” but, never one to turn down a challenge, I’m going to do just that. Today I'm covering the first 10 changes, join me later for the rest!

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Twitter

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#playthenation - One more demolition pic for you. Time lapse footage of build up/break down coming soon. http://t.co/DZSEHzkS

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....seconds to destroy #playthenation http://t.co/rjUixHzh

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#playthenation knockdown -The Houses of Parliament in cards - Took 7 days to build and.... http://t.co/YEhW7InL

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Google Privacy Policy-French regulator says it "raises deep concerns"fails to meet Euro Data Protection Directive needs.http://bbc.in/ypMVVr

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#playthenation - Live stream open - One hr to knockdown - Catch it here! http://t.co/dPkXrntP

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#playthenation - Ok - that 'last one' more was a tease -- Here you go! http://t.co/yrwvqiVE

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#playthenation - one more for you!

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#playthenation - and another http://t.co/KgTZIAww

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#playthenation - under 3hrs till knockdown. Until then enjoys these beauties whilst they're still standing http://t.co/S6Uak68w

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The Houses of Parliament will tumble tonight! #playthenation.Can't make it? Then why not tune in via Live Stream @ 6pm http://t.co/ZCRhsQMs

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After intense wk of building Big Ben's finally finished.Only thing left,Knock down! Join us @AspersCasinos 7pm 27 Feb.#playthenation.Coming?

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Google+

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Made CIM Marketing Excellence Awards shortlist http://bit.ly/wPOndp for our work in partnership with Santander. Winners to be revealed at tonight's dinner being held at London's Grosvenor House Hotel. And guess what? Yes, that's where we're heading to right now. If you're there, come say hello - we always like a bit of chat.

CIM Marketing Excellence Awards

CIM Marketing Excellence Awards

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Off to CIM's Marketing Excellence Awards dinner- Finalists for our work in partnership with Santander-Fingers-crossed! http://t.co/eRGH5BkV

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Working with @cardstacker on our @Sky_Poker project has taught us 1 thing-literally anything is possible #playthenation http://t.co/4pJx5ehU

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Google+

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The Big Ben build for @Sky_Poker is complete and looks stunning. Join us for the knockdown which will be streamed live on 27th Feb - http://bit.ly/yMTo8n

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Finally finished! The Big Ben build for @Sky_Poker is complete and looking stunning #playthenation http://t.co/G86KWPlq

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Brands, get 'pinning' with Pinterest - Here's why http://bit.ly/zqVEZq. Our "Pinterest-Best Practice Guide" breaks it down for you too.

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Brands, get ‘pinned’ for profit with Pinterest http://t.co/38v5hEOF

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Press

Brands, get ‘pinned’ for profit with Pinterest

Brands take note. Pinterest is showing all the right signs of becoming a mainstream player on the Social Media front. “Pinterest - Best Practice Guide”, by Greenlight, spells out why this matters. Brands serious about leveraging this medium to boost revenues from online and mobile channels are advised to get themselves firmly ‘pinned’ to the Pinterest ‘board’ as opposed to hanging on its fringes.

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Google+

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We've been working on a hugely exciting integrated digital and offline campaign for Sky Poker. Designed to compliment Sky Poker's 'Play the Nation' promotion (#playthenation), we've got two times Guinness world record holder of cardstacking, Bryan Berg, to build a British landmark, as voted for by Sky Poker's Facebook fans. And folks, the campaign is far from over. The completed build can be viewed right up until 27 Feb, then at a knockdown event, the whole structure will be destroyed! - JOIN us at the LIVE event - http://bit.ly/yMTo8n

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#playthenation-Watch LIVE as world Guinness cardstacking record holder builds then destroys major British landmarks & http://t.co/0oWMpiW3

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Blog Posts

Greenlight, Sky Poker and the world Guinness cardstacking record holder invite you to watch the live knockdown of our giant house of cards

We’ve been working on a hugely exciting integrated digital and offline campaign for Sky Poker. Designed to compliment Sky Poker’s Play the Nation promotion (#playthenation), we've recruited the skills of two times Guinness world record holder of cardstacking, Bryan Berg, to build a British landmark, as voted for by Sky Poker’s Facebook fans.

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Twitter

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Bing announces two exciting feature updates for Windows Phone, Bing vision and Bing image mapping for newspapers http://t.co/5mBNtW1r

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Google+

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Greenlight's panel session, "Augmented reality, Mobile Apps & Mobile Payment - 2012 IS the year for mobile" as part of SMW London 2012, drew interesting debate. From what's more important, a mobile website or app to the role of SMS in the the mobile revolution, does it have a place? #GLMobile on Twitter for more. Greenlight was joined by panellists Jonathan Abraham-Google, Ambarish Mitra-Blippar, Eamonn Carey-Kiip (pictured) -- More on the backdrop to this panle here - http://bit.ly/ylSS7o

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UK shoppers spent a total of £6bn online during January,equivalent to £118/head, a YoY growth of 16% http://bit.ly/zVAfcu

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msnNow - Microsoft launches website covering trending topics on Twitter and Facebook http://t.co/S9Js1Ejw

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UK shoppers spent a total of £6bn online during January 2012,equivalent to £118/head, a yr on yr growth of 16% http://t.co/aMGHio7z

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Twitter unveils self-service advertising system http://bit.ly/xyizrx

Twitter begins self-serve advertising for small biz

Twitter on Thursday formally launched a service to allow small businesses to buy and place ads on the online messaging platform.

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WallStreetJournal says its caught Google using questionable online tracking technique http://t.co/BCUkJEWr Read more: http://t.co/6M8WqDfb

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#SMWLDN #GLMobile - Session has concluded - Thank you to the panel and audience for coming

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#GLMobile-Which is more important app or site?- Panel agree web page isa must, app is a should.

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#GLMobile -Where does SMS fit in the mobile evolution?Still has its place and effective eg for call to action says @blippar's Ambarsh Mitra

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#GLMobile - The speed at which mobile devices and apps evolving is a challenge. All must importantly have the easy to use factor

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@GLMobile - This is the decade of mobile - Tablets the thing for 2012 - 2012-14 will be yr of mobile payments. says Jonathan Abraham @google

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@GLMobile -privacy -Also about educating consumers making them aware of how to alter info in public domain saysJonathan Abraham @google

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@GLMobile Jonathan Abraham @google on privacy-Holy grail of mobile is to have all useful data to provide users with personalised experience

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@GLMobile -What of privacy?Ultimately comes down to context ,content giving user useful info.Not got this right yet says Eamonn Carey @kiip

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#GLMobile - Is it time to stop calling 'mobile' as a separate thing? - Look at content not the device says Jonathan Abraham @google

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@GLMobile-With mobile its important to have a seamless transition' from e.g mobile to ipad to tv etc says @kipper's Eamonn Carey

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#SMWLDN #GLMobile-With mobile, brands should provide exclusive & varied content -make s'thing unique for the user says -Rish Mitra @blippar

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#SMWLDN #GLMoblie -how to do branding on mobile -don't b afraid of failure-exploit video on mobile, measure impact says Jonathan Abraham

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#SMWLDN #GLMoblie - how to do branding on mobile-Find effective way to reach your audience ,where they are & most popular mobile mechanisms

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#SMWLDN #GLMoblie - Start with intros

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#SMWLDN #GLMobile Big welcome to attendees&panel Ambarish Mitra @blippar,Eamonn Carey @kiip Jonathan Abraham @google Anna O'Brien Greenlight

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Google+

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Greenlight's panel session "Augmented reality Mobile Apps&Mobile Payment 2012 IS the year for mobile" (as part of Social Media Week), kicks off at 11.30am today. See you there! http://g.co/maps/ggz2j. Alternatively, follow (@greenlightmktg) and can join in the discussion on Twitter using #GLMobile -- Panellists Ambarish Mitra (Blippar),Jonathan Abraham (Google) and Eamonn Carey (Kiip).

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#SMWLDN #GLMobile our panel Augmented reality Mobile Apps&Mobile Payment 2012 IS yr mobile @11.30am today.See U there!http://g.co/maps/ggz2j

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Greenlight is at The Official London Eye.

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Part of Social Media Week London, some very good points of discussion raised and plenty of food for thought from Greenlight's session, "Managing an international social media presence without causing brand confusion". Panellists included REISS (Georgie Haigh), Thomson Reuters (Jaime Punishill) and Hydra (Ruth Zohrer).Some pics here - More on Twitter #SMGlobal

For Tomorrow's panel session (16 Feb 2012) "Augmented reality, Mobile Apps & Mobile Payment - 2012 IS the year for mobile", Greenlight will be joined by panellists Ambarish Mitra (Blippar),Jonathan Abraham (Google) and Eamonn Carey (Kiip). More on what you can expect to unravel and unfold here: http://bit.ly/ylSS7o - Follow the conversation on Twitter tomorrow, #GLMobile

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#SMWLDN-On our panel session tmrrow #GLMobile "Augmented reality Mobile Apps&Mobile Payment-2012 IS yr mobile" are @google @kiip @blippar

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#SMGlobal today.Tmorow its #GLMobile, our panel "Augmented reality,Mobile Apps & Mobile Payment-2012 IS the yr for mobile" part of #SMWLDN

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SMGlobal - Great session - Thank you to delegates and panel @REISS, @OneHydra, @jpunishill for joining

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#SMGlobal - drawing to a close - @jpunishill comments: social media is new why of doing things you already do

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#SMGlobal - drawing to a close - final statements - Greenlight's Anna O'Brien - "know what you stand for"

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#SMGlobal - brand ambassadors in social hugely important. They are your brand endorsers.

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#SMGlobal - Tools to identify relevant audience & communicate -- There is a very real need for more sophisticated tools for analytics etc

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SMGlobal - Tools to identify audience and communicate -- Some verticals have sector specific tools e.g. hotels

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#SMGlobal -Tools to identify relevant audience & communicate -You have to find out what you need for your co. & match up with your needs.

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#SMGlobal - With social media, consumer experience and usability should be top priority - brands should be attentive

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#SMGlobal - Brands should find out how their customers engage with them in order to go about establishing effective dialogue

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#SMGlobal - certain elements of brand messaging via social media can be done centrally.

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#SMGlobal - challenge for brands making global moves untilising social media is moving from talking locally to talking globally

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#SMGlobal - impossible to manage your brand via social media from one central point.

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#SMGlobal - @REISS says until you have a presence in a region you won't know. Greenlight's O'Brien says so many brands get this wrong.

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@SMGlobal - how do you go about being an agile brand and letting consumers do the pushing rather than the other way round?

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#SMGlobal - @REISS says social channels the easiest way to get around brands across the global sphere

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#SMGlobal @jpunishill Thomson Reuters says you need to be in command and in control when it comes to social media and regulation

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#SMGlobal - Regulation, Seasonality - from travel, gambling, financial verticals, have to be taken into account in social media strategy

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#SMGlobal - Anna O'Brien talking about importance of having a global social media identity

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#SMGlobal - Session kicking off with introductions

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#SMGlobal - Welcome all

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#SMGlobal - Panellists @REISS @OneHydra here, delegates arriving

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Team Greenlight at venue for #SMGlobal - Panel arriving shortly. Looking forward to meeting everyone.

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Greenlight's Social Media Week #SMGlobal panel discussion takes place this morning! Hope to see you there!

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#SMWLDN #SMGlobal 15Feb-Managing an international social media presence without causing brand confusion-Panel with @REISS @thomsonreuters

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Social Media Week London is currently underway and we are excited to announce that the first of our two panel sessions takes place tomorrow. Join us and hear what our panellists, from Thomson Reuters and Reiss, and your peers have to say on managing an international social media presence without causing brand confusion. Full details here: http://www.greenlightdigital.com/mailers/smw/managing.htm

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Keep your eyes on #SMWLDNGreenlight & follow the conversation of our panels, part of #SMWLDN. More here http://t.co/louSjaaM

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