Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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GAME Group sets sights on trebling online revenues with appointment of Greenlight

GAME Group plc (GMG.L), Europe’s leading specialist PC and video games retailer and the only company in Europe in its sector to list on the London Stock Exchange, has engaged leading specialist search and social marketing firm, Greenlight, as its search engine optimisation (SEO) and Paid Media agency.The appoint

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Blog Posts

TV and Search: Associative Marketing

Everyone is aware of product placement, the deliberate incorporation of a product or brand into a movie, television episode or other media vehicle to promote it to the viewing audience, typically in a subtle way to create affinity and recognition over time. However, there's more to product placement than simply placing a Papa John's pizza box in clear view in a major sitcom.

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Blog Posts

Online Marketing Attribution model hangs in the balance

The hot topic among online marketers in 2011 has arguably been that of tracking and attribution, and rightly so. For far too long, many advertisers have reported (and therefore measured), performance from their online channels on a last touch basis i.e. the last channel the user engaged with prior to arriving at the advertisers’ site to complete a sale. For years, this approach has served the advertiser well. After all, marketers love online advertising due to its accountability when compared to traditional channels such as press, TV and outdoor. However, times are changing and online marketing in particular is pushing the boundaries of genuinely understanding the value of each online channel a user may engage with.

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White Goods

White Goods Sector Report, Issue 11, November 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data in the white goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: dishwasher and laundry products, cooking products and refrigeration products.

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Hotels

Hotels Sector Report, Issue 10, November 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data in the hotel sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic, domestic, short haul and long haul keywords.

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