Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Greenlight | 04 March 2011 |
A best practice guide to appointing the right search agency. Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business. Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search. Part One - The pitch process – a best practice guide - Why and when to start the pitch process. - The pitch team – who should be involved. - The brief – what to include, what to leave out. - Pitch architecture – the why’s and wherefore’s of each possible stage of a pitch process. - Q&A with expert speaker panel.
By Matthew Whiteway | 03 March 2011 |
The Yahoo! /MSN Search Alliance, which rolled out in the US late last year - and with mixed results, transitions in Europe imminently. As advertisers and agencies this side of the Atlantic await its arrival, Greenlight is sceptical it will finally deliver on being a serious Google competitor. Moreover, we have uncovered shortcomings when it comes to paid search with the Alliance and what it really offers the advertiser.
By Adam Bunn | 01 March 2011 |
Last month I wrote about an algorithm update released by Google designed to combat duplicate content. Last week Google was hot on its own heels with another algo change that hits purveyors of "low quality content". The algorithm update (which, in a fine SEO tradition of being branded with an easily remembered name, is being called the "Farmer" update) seems to be doing exactly what it was designed for: destroying the rankings of sites that many Google users are sick and tired of seeing in the SERPs.
By Andreas Pouros | 01 March 2011 |
Most brands now engage in organic and paid search to a greater or lesser degree, but most do so with little understanding of the interaction between the two mediums.We at Greenlight, have found that managing the medium as one can increase budget efficiency by 30% on average.