Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Hotels

Hotels Sector Report, Issue 4, December 2009

A 360˚ analysis of the most important search terms, trends and benchmarking data in the hotel sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: generic, domestic, short haul and long haul keywords.

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Flights

Flights Sector Report, Issue 4, December 2009

A 360˚analysis of the most important search terms, trends and benchmarking data for flight providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic searches, domestic destinations, short haul destinations and long haul destinations.

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Press

Online car-hire search drops consecutively from June through to September

London, 15 December, 2009 - The number of car-hire related searches made by UK-based consumers online, dropped between June-September, reveals a new report by Greenlight, the UK's leading independent search marketing agency. According to the report 'Car Hire Sector Report - Q3 2009', of the 5.8 ...

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Blog Posts

Hold the front page....Man has turkey sandwich!

Google released real-time search this week, incorporating Twitter and kin. So we at Greenlight took it for a road test. We evaluated what the pros and cons are for users and for marketers.  Amidst all the hype, I can't help feeling the usefulness of the results seems to range from the incon...

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Blog Posts

The News Industry and Search Engines – Two camps emerge

Google has unveiled 'The Living Stories' prototype, a project in conjunction with The New York Times and The Washington Post.  It explores a new way to get news to the masses online, which Google hopes other publishers will want to exploit with them too. The central concept is that particul...

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Gaming

Gaming Sector Report, Issue 4, December 2009

A 360˚analysis of the most important search terms, trends and benchmarking data in the gaming sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: casino, bingo, poker and sports betting.

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Blog Posts

Google’s ‘Web History’ - Tailored to fit or exclude, is the question

Google has launched ‘Web History’, the new name for its personalised search feature, by default across its user base. Essentially, by monitoring what you click on in their results, Google can learn what sites you like and give them a ranking boost in your search results. This adds a further dimension to how Google ranks sites and pages, which had historically focussed largely on analysing on-page relevancy and third party links pointing into a site. Some of the advantages and disadvantages this will bring.

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