Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Press

Greenlight integrates proprietary paid search technology with Omniture tracking tool

London, 24 August, 2009 - Specialist search marketing agency Greenlight has announced the integration of its proprietary paid search campaign management platform Quant™ with third party tracking tool Omniture. Quant is an intelligent automation platform for managing paid search that works out ho...

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Blog Posts

Brand Update Part 3 – Domain Authority

So far in this series I've talked about how search demand for a brand might impact on its rankings, and about TrustRank, a link analysis algorithm that seems to be at least partially responsible for the changes in rankings we've seen since Vince, or "the brand update". TrustRank itself is par...

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Insurance

Insurance Sector Report, Issue 2, August 2009

A 360˚ analysis of the most important search terms, trends and benchmarking data in the insurance sector. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: home, travel and car insurance.

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Press

Camelot Appoints Greenlight To Handle Search Engine Optimisation For The National Lottery

London, 05 August, 2009 - National Lottery operator Camelot has hired specialist search marketing agency Greenlight to manage the search engine optimisation (SEO) for the National Lottery website at www.national-lottery.co.uk.

Following a competitive pitch, Greenlight has been tasked with driving...

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Webinars

Search behaviour in the gaming market - Sector briefing Q2 2009

Search behaviour in the gaming market - Sector briefing Q2 2009

How many gaming-related searches were conducted in the last quarter? Which casino, bingo and poker websites appeared on page 1 of Google most frequently? Which advertisers performed best in paid search for the most lucrative gaming keywords? Learn this and much more in our gaming sector briefing. With a focus on bingo, casino and poker, this webinar will provide a complete overview of consumer search behaviour in Google during Q2 2009 Live Q&A This webinar will also include a live question and answer session. Our expert panel who‚ve worked with the likes of Camelot, Blue Square and St. Minver will be on hand to take your questions.

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