Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Exploiting Universal Search - Part 5

Whilst I've been extolling the virtues of Universal Search in this series of articles, it's only fair to wrap up the series by looking at the problems Universal Search is posing for webmasters and what might be cause for concern. So, to that end, here are my top 5 Universal Search gripes.

Someone...

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Blog Posts

What a 'Quant Jock' can do for your paid search profits!

There's a new wind that's been blowing on the paid search management front and it stands to save people a lot of time in the way they manage paid search and produce considerably better returns in the process.

The change represents an evolution in paid search management systems. It sees technology...

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Blog Posts

Top Search Stories – March 2008

Google launches free ad management service Google has recently launched a free ad-serving service called Ad Manager. The new service works by serving ads on unsold spots on publishers web sites, with Google earning commission from the revenue. As well as facilitating the placement of ads on ...

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Webinars

5 ways to maximise profits in Paid Search

5 ways to maximise profits in Paid Search

Click costs are inflating, recession is threatening and customers are becoming more informed and mercenary. Add to that low barriers to entering the paid search arena, plus competition from across, up and down the supply chain, and many marketers are left feeling that paid search profits aren’t as easy to achieve as they used be. This webinar will show you how to sharpen your paid search campaigns and regain control of your search ROI in a more competitive world. Warren Cowan, Greenlight's CEO, will be joined by Hannah Kimuyu, Director of Paid Search, to share five key lessons drawn from over eight years of managing paid search in some of the toughest markets and most complex businesses. Whatever you're spending on paid search, however mature or developed your campaign is, this webinar will help you avoid pitfalls and will show you how to develop more sophisticated, effective and profitable paid search campaigns.

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