Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Search engine marketing is not advertising...apparently

Had a very pleasant conversation this morning with a journalist from Media Week on search, who was at pains to relay that some people had been telling him that search engine marketing is not really advertising, and that the huge and ever increasing percentage on online ad spend being funneled in that direction is skewing the figures on online ad spend.

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