By Rowan Grace Evans | 02 November 2015 |
As an old school journalist at heart, I have watched with fascination as traditional media, such as the BBC, The Telegraph and Marie Claire, have been somewhat side-lined and overtaken by a new age of citizen journalists, who not only bring their personal take on news and information to bear on all topics, but also translate brand messages to the widest possible audience. Citizen journalism is nothing new of course; Twitter as a news source is now a given and the YouTube generation is the future face of media consumption. But, what is interesting is the constantly changing face of the social or digital influencer and the vast world of people-led PR. So, why is it working so well for brands?
By Rowan Grace Evans | 20 July 2015 |
When looking at international social strategies, there are some scenarios we come across time and time again. What doesn’t change, however, are the principles which should found the basis of entering a new market through social media.
By Katrina Makins | 27 May 2015 |
Google has long been the go-to search engine of choice, with one of the strongest brand names in the world. Being at the fore of technology and an innovator of data analytics has allowed Google to grow at a fast rate to become the huge brand it is today, and its latest move into eCommerce marks a new opportunity for the brand to delve into new territory and grow even more.
By Krishna Rao | 04 September 2013 |
Greenlight hosted a speed conferencing evening for the fashion industry, which was attended by some of the biggest fashion brands and fashion retail glitterati. Greenlight was also joined by leading digital specialists and e-commerce solution providers, including Facebook, Google and Hybris, to answer guests' questions and give expert advice on an exclusive 1-1 basis.
By Ciaran McManus | 06 August 2013 |
Brevity is now King ..The 140-character limit is what makes Twitter tick so well...but the newest trend is perhaps more unexpected, as brevity is now reaching much further than textual content. The 6 second video format of Vine and 15 seconds of Instagram's, are presenting new challenges and opportunities for marketers.
Instagram Video – Integration with Facebook the key differentiator between it and Twitter’s Vine in terms of audience and content
By Greenlight | 21 June 2013 |
It's official. Facebook which acquired Instagram last year for more than US$700 million (GBP £450 million), is adding video clips to the photo-sharing app, which has more than 130 million people actively using it every month.
Users will be able to make clips of between 3 -15 seconds - 9 sec...
By Greenlight | 13 August 2012 |
While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.